Breaking Barriers: Expanding Global Game Profit Through Innovative Partnerships
As the Knowledge Partner of gamescom asia 2025 x Thailand Game Show, Niko Partners is thrilled to present the latest insights to video games industry leaders attending [...]
8 Trends That Will Redefine Gaming in Asia (and Beyond) – Niko Partners Chat with Deconstructor of Fun Podcast
Asia and MENA video games landscape continues to be shaped by a mix of growth and regulation. In a recent episode of the Deconstructor of Fun podcast, [...]
“Some game companies continue to be afraid of the Chinese market” – Niko Partners Talks with thegamebusiness Podcast
Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast to share the latest insights about China’s [...]
Saudi Arabia’s PIF leads $55 billion buyout of EA – on route to Vision 2030
The biggest games industry news of the week – and perhaps the year – is that Electronic Arts is set to be taken private by an investor [...]
SEA of Opportunities: Exploring the Rise of Southeast Asia Video Games Market
Southeast Asia is known to intimidate companies hoping to enter the region. A multitude of languages, country-specific regulations, cultural differences, and local gamer preferences that need to [...]
China’s video game regulator NPPA approves 156 video games in September 2025
The National Press and Publication Administration (NPPA), mainland China's regulator in charge of game approvals, issued ISBNs for 145 domestic games and 11 import games on September [...]
Shaping Future of Esports: Niko Partners’ NGSC 2025 Wrap Up
The New Global Sport Conference (NGSC) 2025 was held in Riyadh, Saudi Arabia August 22-24, 2025. This is an impressive event, primarily because of the high standard [...]
What Next? Examining India’s RMG ban and Implications for the Video Games Industry
On August 22, 2025, the Indian government passed the Promotion and Regulation of Online Gaming (PROG) Bill, effectively banning real money gaming (RMG) in the country. RMG [...]
China’s video game regulator approves 173 video games in August 2025
The National Press and Publication Administration (NPPA), mainland China's regulator in charge of game approvals, issued ISBNs for 166 domestic games and 7 import games on August [...]
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >
RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >