MENA

Leveling the Playing Field for Women in Gaming across Asia and MENA

Women are the fastest growing demographic in gaming, both as players and increasingly as industry leaders. Niko Partners finds that this growth is often complimentary. As more women Identify as gamers, more are pursuing careers in the field. And, as more women work in the field of gaming, we see more games developed that appeal to [...]

Niko Partners Predictions for 2024

Niko Partners is celebrating its 22nd anniversary of providing high integrity data, insights and analysis as local experts with global expertise. In 2024, Niko Partners continues to cover five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore), South Asia (India) and MENA (Saudi Arabia, United [...]

Niko Partners and Tencent Present Deep Insights Into Asian and MENA Video Games Markets

Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]

Free event: Navigating the Asian and MENA Games Markets with Niko Partners and Tencent

Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive into the Asian and MENA video game markets. For the first time, the Niko Partners senior team will be gathered in one place to discuss and answer questions about their latest research, providing additional context and [...]

MENA – One Very Hot Video Games Market

The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events this year to present our research, engage with [...]

Go to Top