Niko Partners Reports Track Video Games Trends & Insights

Market reports are produced by our expert analysts and include Niko’s proprietary data and insights, curated & organized for a broad range of companies. We include the most important and relevant data, market models, analysis of gamer survey results, and so much more. Reports are perfect for companies who want the key information reported to them in an easy-to-read manner with bullet points & exhibits. These are delivered in 3 installments: Market Model, Player Behavior & Market Insights, and Market Model Half-Year Update.

A set of three reports are produced for each 13 market that we track:

Annual Market Model Report​ 

May 2026 

PC, mobile, console, survey demographics, model assumptions, macroeconomic data, tables, exhibits & qualitative analysis​ 

Annual Player Behavior & Market Insights Report 

June – Oct 2026

Player survey results, trends analysis, M&A, Internet cafes, regulations, esports & more​ 

6-Month Market Model Update

November 2026

We update the models every 6 months based on our continuous market tracking.

Sub-regions

Niko’s Market Reports are based on a bottom-up methodology with continuous on the ground local market tracking in local language, our decades of relationships in the regions, online surveys of more than 11,000 gamers, focus groups, conversations, and more. Companies turn to Niko to learn the “why behind the what” of any data pertaining to video games and hardware in the 13 country markets: your proprietary data, Niko’s data, or third party data. With this context and insight, companies gain knowledge that will directly impact their strategic business outcomes.

Legacy Reports

  • China Gamers
  • China Games Hardware & Infrastructure
  • China Regulations & Business
  • What’s Behind Japan’s #1 Share in China’s Games Market
  • Japan and Korea Regulations
  • Japan Youth Gamers
  • Female Gamers in Asia
  • China Youth Gamers
  • Esports in Asia & MENA
  • Video Game Monetization Models in Asia & MENA
  • Metaverse and Beyond: Future Trends of Gaming in Asia