See the Market Model Reports and key takeaways by sub-region

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Leveraging unmatched local expertise with global perspective, Niko Partners delivers the most in-depth video game & esports market intelligence about Asia and MENA, the world’s fastest-growing regions.

NNiko Partners is the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa.

We provide the local market context behind our data, your data and other third-party data analytics you may refer to. With our deeper understanding of these markets, game developers, publishers, investors, and suppliers can make smarter business decisions with the utmost confidence. Our detailed reports, online SaaS tools, and custom consulting services dig into the details of nuanced, complex markets, empowering firms with a stake in the video game and esports ecosystems to make the right moves for their organizations. Coverage areas include East Asia (Japan, Korea, Chinese Taipei), China, Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), India, and MENA (Saudi Arabia, UAE, and Egypt in North Africa). The company is based in Silicon Valley, with offices in Shanghai, Bangkok, Jakarta, and London.