China Regulations & Business
Asia Games Market Reports (10 countries)
China Gamers
China Mobile Games
China PC Games
China Console Games
China Games Hardware & Infrastructure
Esports in Asia
Cloud Gaming in Asia
What’s Behind Japan’s #1 Share in China’s Games Market
Chinese Gamer Segmentation Study
Greater Southeast Asia Gamer Segmentation Study

Free Reports

Garena Games Strategy 2020
Esports in Asia
South Korea’s New Regulations on Games and Esports
Evolution of Mobile Esports for the Mass Market
The key to making games successful: your network infrastructure
Take Rates in China
Tencent’s 2020 Games Strategy
NetEase’s Games Strategy 2020
Level Up: A Guide to Succeed in Asia’s $70B Gaming Market – in partnership with Google
The Impact of COVID-19 on China’s Video Game Market

Success in Asia requires a deep knowledge of the market, regulations, and consumer behavior unique to the region.

Niko is the best single source for the highest quality and most reliable market intelligence covering all segments of the video games market in Asia. Our 5-year forecasts have a strong record of accurate projections.

Niko Partners combines data from game developers and publishers, publicly available data from other sources such as
retailers and Chinese app markets, our market model, and our gamer survey results to calculate market estimates and generate lists of leading games. We also regularly interview executives at games and hardware companies as well as government officials. We leverage our own proprietary primary data combined with direct access to a panel of more than four million consumers in China, and millions more throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout China as well as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Chinese Taipei,
Japan, South Korea, and India.