AI is no match for Niko’s on-the-ground analysts & data gathering methods.
We’re different
Unlike other firms that scrape data from shallow internet searches, Niko Partners digs deeper. Our video game and esports industry experience along with our specific expertise in Asia and MENA, set us apart from other market research firms: enabling smarter inquiry, more insightful analysis, and more effective results.
We have a global team of analysts
Our on-ground analysts are local to the markets they cover, giving them an edge in conducting all of our primary research: fielding surveys, running focus groups, talking to gamers, visiting events and venues, and regularly meeting with game company executives and government officials.
Our data is more
comprehensive and up-to-date
Ongoing data-driven market research informs and benefits all our work. We collect and aggregate data and news daily in the countries we cover and continually conduct our own primary data collection.
