The National Press and Publication Administration (NPPA), the regulatory body governing China’s video game licensing, issued 60 licenses (ISBNs) on June 5, 2022 (Published publicly on June 7). This is the second batch of games to be issued a license after a 263-day long freeze on game approvals which ended in April 2022. This batch, as [...]
China’s National Radio and Television Administration issued a notice on April 12, 2022 (Published April 15), called “Strengthening the Management of Game Live Streaming on Online Audio-Visual Platforms”. The notice states that game live streaming platforms, short video platforms and other types of audio-visual platforms are prohibited from broadcasting video games without having obtained a license [...]
The National Press and Publication Administration (NPPA), the regulatory body governing China’s video game licensing, announced a batch of new licenses, called ISBNs, for 45 domestic games on April 11, 2022. Companies pursuing China’s games market have waited 263 long days since the last batch of ISBNs, which was July 22, 2021. The news of the [...]
The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that emphasizes the restriction of how much time youth gamers are allowed to play. The new rule states that people under 18 years old will be allowed to play online video games only on Friday, Saturday, Sunday [...]
Despite China’s regulatory crackdown on tech companies, Lisa Hanson of Niko Partners says “Tencent’s silent global quest for gaming domination” continues as it invests in an increasing number of domestic and international gaming companies.
The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 - August 2, 2021, with a theme “Create Dreams with Technology and Win the Future with Fun.” There were more than 500 exhibitors across the B2B and B2C segments, nearly 30% of which were foreign, that displayed games, hardware, accessories, and new technological [...]
The National Press and Publication Administration (NPPA) of the PRC, the regulatory body governing China’s video games market, announced publishing licenses (ISBN) for 43 imported (foreign) games on June 28, 2021. All games to be published in mainland China must first be granted an ISBN. The June 28 batch is a relief to many foreign game developers, as the previous batch of import titles had been on February 21, [...]
The Publicity Department of the CPC Central Committee is piloting a new aspect of game licensing to add a Game Evaluation and Rating Guidelines system. The pilot system was announced March 15th and launched April 1, 2021. The new Game Evaluation and Rating Guidelines system is an addition to the existing process, which all games go through [...]
China is the largest video game market in the world with over 720 million players and nearly $40 billion in revenue during 2020. Entering China is often seen as a daunting task for developers, due to the opaque regulatory landscape, yet some of the top games in China today are from developers outside the country including [...]
The second batch of import games approved for release in 2020 China’s game regulator, the National Press and Publication Administration (NPPA) has published a second batch of import game licenses on August 6, 2020. This is welcome news for the games industry as the last batch to be approved was in March 2020 and the one [...]
