8 06, 2022

China’s NPPA issues licenses for 60 games in June 2022

2022-06-08T09:12:38-07:00June 8th, 2022|Categories: Regulations|

The National Press and Publication Administration (NPPA), the regulatory body governing China’s video game licensing, issued 60 licenses (ISBNs) on June 5, 2022 (Published publicly on June 7). This is the second batch of games to be issued a license after a 263-day long freeze on game approvals which ended in April 2022. This batch, as [...]

19 04, 2022

NRTA issues notice on game live streaming in China

2022-04-19T12:44:55-07:00April 19th, 2022|Categories: Regulations|

China’s National Radio and Television Administration issued a notice on April 12, 2022 (Published April 15), called “Strengthening the Management of Game Live Streaming on Online Audio-Visual Platforms”. The notice states that game live streaming platforms, short video platforms and other types of audio-visual platforms are prohibited from broadcasting video games without having obtained a license [...]

11 04, 2022

A bright note from China – game licensing has resumed

2022-04-11T11:39:25-07:00April 11th, 2022|Categories: Regulations|

The National Press and Publication Administration (NPPA), the regulatory body governing China’s video game licensing, announced a batch of new licenses, called ISBNs, for 45 domestic games on April 11, 2022. Companies pursuing China’s games market have waited 263 long days since the last batch of ISBNs, which was July 22, 2021. The news of the [...]

30 08, 2021

Additional restrictions imposed on Chinese youth gamers

2021-08-30T09:22:12-07:00August 30th, 2021|Categories: Regulations|

The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that emphasizes the restriction of how much time youth gamers are allowed to play. The new rule states that people under 18 years old will be allowed to play online video games only on Friday, Saturday, Sunday [...]

9 08, 2021

ChinaJoy 2021 report

2021-08-09T13:59:30-07:00August 9th, 2021|Categories: China, Cloud gaming, Esports, Events, Regulations|

The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 - August 2, 2021, with a theme “Create Dreams with Technology and Win the Future with Fun.” There were more than 500 exhibitors across the B2B and B2C segments, nearly 30% of which were foreign, that displayed games, hardware, accessories, and new technological [...]

28 06, 2021

China Game Regulator Grants Publishing Licenses to 43 Imported Games, Including the First Game Approved for PS5 China Version

2021-06-29T08:11:59-07:00June 28th, 2021|Categories: Regulations|

The National Press and Publication Administration (NPPA) of the PRC, the regulatory body governing China’s video games market, announced publishing licenses (ISBN) for 43 imported (foreign) games on June 28, 2021. All games to be published in mainland China must first be granted an ISBN. The June 28 batch is a relief to many foreign game developers, as the previous batch of import titles had been on February 21, [...]

27 04, 2021

China’s new Game Evaluation and Rating Guidelines system

2021-07-01T10:37:17-07:00April 27th, 2021|Categories: Regulations|

The Publicity Department of the CPC Central Committee is piloting a new aspect of game licensing to add a Game Evaluation and Rating Guidelines system. The pilot system was announced March 15th and launched April 1, 2021. The new Game Evaluation and Rating Guidelines system is an addition to the existing process, which all games go through [...]

11 03, 2021

A new report from Niko: China Regulations and Business

2021-03-11T07:09:22-08:00March 11th, 2021|Categories: Regulations|

China is the largest video game market in the world with over 720 million players and nearly $40 billion in revenue during 2020. Entering China is often seen as a daunting task for developers, due to the opaque regulatory landscape, yet some of the top games in China today are from developers outside the country including [...]

6 08, 2020

China approves 28 new import games, the first batch since March 2020

2021-03-11T07:01:29-08:00August 6th, 2020|Categories: Regulations|

The second batch of import games approved for release in 2020 China’s game regulator, the National Press and Publication Administration (NPPA) has published a second batch of import game licenses on August 6, 2020. This is welcome news for the games industry as the last batch to be approved was in March 2020 and the one [...]

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