The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]
Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]
Moving into 2021, esports are cautiously returning to in-person events and several large-scale international competitions are now on the books for late 2021. The Asian esports industry seems hopeful. However, the effects of 2020 are still quite visible and the industry balances caution and a desire to return to normal. Leading Titles Taking Shape LoL League [...]
China is the largest video game market in the world with over 720 million players and nearly $40 billion in revenue during 2020. Entering China is often seen as a daunting task for developers, due to the opaque regulatory landscape, yet some of the top games in China today are from developers outside the country including [...]
Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, and [...]
Reliance Jio has brought about a major digital transformation in India, including in the gaming and esports scene. The Indian telecommunication company launched in 2007 as Infotel Broadband Services Limited (IBSL). Reliance Industries bought a 95% stake in the company in 2010 and renamed it Reliance Jio Infocomm Ltd in 2013, popularly known as either Reliance [...]
China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]
Niko's China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, [...]
Epic v. Apple Sets the Stage for Developers Evaluating High Take Rates in China Apple charges a 30% fee on in app purchases that takes place in games distributed through its App Store, worldwide. Its China App Store is no exception. In 2020 Epic Games challenged this “standard” in an anti-trust case that has received wide [...]
