Niko Partners Blog

Auto chess dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners China

East Asia remains a global video game powerhouse, albeit with ongoing economic headwinds. Japan and South Korea, the world’s third-

RPG titles dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners

China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing

RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners

Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has

(updated on August 26 with a clarification on Generative AI sentiment) India’s gaming market reached a major milestone in 2025,

Video game markets in Southeast Asia are entering a new chapter of growth, driven by an expanding player base, increasing

Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games &

RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners

Note to Reader: This post offers a partial set of key takeaways from Niko’s 2026 Market Model Reports. Please fill out

RPG titles dominated China’s livestreaming landscape in April 2026, standing out as some of the month’s most-watched content. Niko Partners

As the video game industry surpassed $190 billion in spending across game software and services last year, it’s no secret

RPG titles dominated China’s livestreaming landscape in March 2026, standing out as some of the month’s most-watched content. Niko Partners

During the first week of April 2026, Indonesian gamers noticed that PC game distribution platform Steam started to show new