Exploring the Gaming Events Landscape in MENA: Insights from Recent Industry Events

The Evolving Gaming Landscape in MENA Games markets in all 3 MENA countries Niko tracks, Egypt, Saudi Arabia, and UAE, grew in 2023. The MENA-3 video games market is set to grow at a rate of 8.2% in 2024, with revenue of $2.1 billion, and is forecasted to reach $2.9 billion in 2028, growing at a [...]

2024-06-27T22:30:55-07:00June 12th, 2024|Categories: Egypt, Esports, Events, MENA, Saudi Arabia, UAE|Tags: , , , , , , , , |

Leveling the Playing Field for Women in Gaming across Asia and MENA

Women are the fastest growing demographic in gaming, both as players and increasingly as industry leaders. Niko Partners finds that this growth is often complimentary. As more women Identify as gamers, more are pursuing careers in the field. And, as more women work in the field of gaming, we see more games developed that appeal to [...]

Indonesian Election and New Game Industry Regulation

On February 14, Indonesia held its general election, the biggest single-day election of any democracies in the world, with the electorate voting for both presidential and legislative candidates. Both official and unofficial counts show the Chairman of Gerindra Party, Prabowo Subianto significantly leading the other candidates in the presidential race, he is expected to be Indonesia’s [...]

Niko Partners Predictions for 2024

Niko Partners is celebrating its 22nd anniversary of providing high integrity data, insights and analysis as local experts with global expertise. In 2024, Niko Partners continues to cover five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore), South Asia (India) and MENA (Saudi Arabia, United [...]

2023 Game Changers: Top 5 Themes in Content Monetization

We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization and distribution strategy.  Check out these top themes from last year on this video infographics. For a much deeper dive, download our white paper, Access for All: Expanding Opportunities for Players and Publishers Worldwide.

New Draft Gaming Regulations in China – The Story so Far (as of Jan. 9, 2024)

The National Press and Publication Administration of China (NPPA) published a draft guideline titled “Measures for the Administration of Online Games” on December 22, 2023. The draft regulations consolidate existing regulations into one document and introduce new clarifications and amendments across 8 chapters containing 64 articles. Approximately 10 of the 64 articles contain new or amended [...]

2024-01-13T11:52:16-08:00January 9th, 2024|Categories: Uncategorized|

MLBB M5 World Championship: Niko Analysts Unpacking a Historic Mobile Esports Milestone

Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]

ByteDance restructures Nuverse in retreat from game development and publishing

ByteDance, the tech company behind TikTok (Douyin in China), has confirmed a major restructuring of its gaming business that is set to involve the cancellation of in development projects, a divestment from its gaming segment, and the layoff of around one thousand employees according to media reports. "We regularly review our businesses and make adjustments to [...]

2023-12-04T00:30:16-08:00December 4th, 2023|Categories: Uncategorized|

Niko’s Observations from Korea’s G-STAR 2023

  The Game Show & Trade, All-Round event, popularly known as G-Star is South Korea’s premier annual games conference that has been held annually since 2005. This year’s G-Star theme was “Expand Your Horizons.” The event was organized by the Korea Association of Game Industry (K-GAMES), co-managed by the G-STAR Organizing Committee and Busan IT Industry [...]

2023-11-29T19:04:30-08:00November 29th, 2023|Categories: East Asia, Events, Korea, Mobile Games, PC Games|Tags: , , , , , , |

Niko Partners and Tencent Present Deep Insights Into Asian and MENA Video Games Markets

Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]

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