This insights article is written by Niko Partners in conjunction with gamescom asia. Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]
The Philippines is the surprising hotbed of Axie activity. Blockchain technology has been around since the 1980s, but it has only recently gained widespread attention as a result of the rise in the popularity of cryptocurrency, such as Bitcoin and others. The latest use of blockchain technology is in video game development, what is referred to as blockchain [...]
ChinaJoy 2017 Niko Partners will be attending ChinaJoy 2017 next week and giving two presentations - one on the global state of video games and one on esports in China. If you would like to schedule a meeting with us, please contact Lisa via email or WeChat (id: lisacosmashanson) Read about it China Censors Whatsapp Users [...]
Tencent's 5-Year Esports Plan Tencent has unveiled their 5-year esports plan for the Chinese market as of last week. The plan revolves around more esports leagues, tournaments, esports associations, and esports-themed industrial parks tentatively with stadiums and training facilities. Their expectation is that China will become the biggest esports market in the world. Niko views esports [...]
China On Track to Phase Out Paper Money China was the first country to introduce paper money in 740 B.C. and now it is believed that China may be the first country to phase it out completely. According to the article on Motherboard (NSFW), "Pretty much every shop, restaurant and bar accepts WeChat and/or Alipay these [...]
Pokemon Go in Southeast Asia While Pokemon Go's popularity has subsided in parts of the western world, the game is still a hit in Southeast Asia and brands are continuing to embrace the augmented reality game. Companies throughout Vietnam, the Philippines, Singapore and beyond have signed licensing agreements with Nintendo. China's Newest Online Gaming Regulations - [...]
China's iOS App Store Overtakes US in Spending Mobile analytics firm App Annie said that Chinese consumers spent USD 1.7 billion on Apple-sanctioned mobile apps in the third quarter, or about 15% higher than the nearly USD 1.45 billion spent by Americans during the same period. This is particularly remarkable considering the new regulations requiring licenses [...]
Ubisoft's New Studio in the Philippines In Q2 of 2016, Ubisoft will open a new studio in the Philippines and plans on hiring up to 50 people within its first year. The studio will be located in Santa Rosa, a city south of Manila, and will work closely with Ubisoft Singapore - including several team members [...]
Games are Key to Consoles Succeeding in China Many media outlets around the world picked up Niko Partners' press release on our most recent research report, Chinese TV-based Gaming, as it included our views on the current and future state of console gaming in China. Gamelook's analysis included data from our release and other interesting information. [...]
Clash of Clans in China Read Lisa Hanson's latest post on Forbes.com regarding Clash of Clans and possible reasons for its success in China: Did you happen to see Liam Neeson's Super Bowl commercial for Clash of Clans? The numbers say you probably did. The one-minute spot featured the gravel-voiced Irish thespian self-parodying his popular character [...]
