Southeast Asia

2023 Game Changers: Top 5 Themes in Content Monetization

We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization and distribution strategy.  Check out these top themes from last year on this video infographics. For a much deeper dive, download our white paper, Access for All: Expanding Opportunities for Players and Publishers Worldwide.

MLBB M5 World Championship: Niko Analysts Unpacking a Historic Mobile Esports Milestone

Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]

Niko Partners and Tencent Present Deep Insights Into Asian and MENA Video Games Markets

Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]

Free event: Navigating the Asian and MENA Games Markets with Niko Partners and Tencent

Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive into the Asian and MENA video game markets. For the first time, the Niko Partners senior team will be gathered in one place to discuss and answer questions about their latest research, providing additional context and [...]

gamescom asia 2023 — Under The Influence: The Role of KOLs Behind SEA’s Hit Games

This insights article is written by Niko Partners in conjunction with gamescom asia.  Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]

2023-09-07T04:34:52-07:00September 7th, 2023|Categories: Indonesia, Malaysia, Mobile Games, PC Games, Philippines, Singapore, Southeast Asia, Thailand, Vietnam|

Why game companies are localizing into Indonesian

When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]

Esports at the 32nd SEA Games Wrap-up: 5 Memorable Outcomes

Esports at the IOC-sanctioned 32nd Southeast Asia Games (SEA Games) in Cambodia have drawn to a close. Running from May 6 to 16, the regional sporting event saw competition in six titles that are popular in Southeast Asia: Mobile Legends: Bang Bang, Attack Online 2, Crossfire, League of Legends: Wild Rift, Valorant, and PUBG Mobile. This [...]

Niko Partners’ Experience at 2023’s Mobile Legends: Bang Bang M4 World Championship and M Summit

Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]

Inside the Fastest Growing, Future Oriented Games Market in the World: Southeast Asia

Insights from gamescom asia 2022 gamescom asia, one of the largest video games conferences in Asia, took place in Singapore on October 19-23, 2022 in person and online. The hybrid approach highlighted the Entertainment Zone to showcase new games from renowned studios in Asia streamed online for the public while the Trade Zone commenced in-person on [...]

2022-11-04T08:28:16-07:00November 4th, 2022|Categories: Events, Southeast Asia|

Southeast Asia’s Games Market – A Short Guide to One of the Fastest Growing Regions for the Games Industry

This insights article is a collaboration between Niko Partners and gamescom asia. Asian gamers have contributed to the massive growth of the global video games industry. Niko Partners estimates the total mobile and PC game revenue in Asia will reach US$82 billion in 2022, or 55% of the global games market, with at least 1.47 billion [...]

2022-09-14T12:54:51-07:00August 24th, 2022|Categories: Events, Southeast Asia|
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