This insights article is written by Niko Partners in conjunction with gamescom asia. Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]
The Ministry of Communication and Information Technology of the Republic of Indonesia (Kominfo) had issued regulation no. 5 of 2020 on Penyelenggara Sistem Elektronik Swasta (PSE) or Private Electronic System Providers. The regulation is imposed to local as well as foreign tech enterprises operating in Indonesia, which include game companies, who are (1) providing services within [...]
Happy Dragon Boat Festival! The Dragon Boat Festival (Duanwu Festival) is a traditional holiday that commemorates the life and death of the famous Chinese scholar Qu Yuan (Chu Yuan). The festival occurs on the fifth day of the fifth month on the Chinese lunar calendar. Kakao Teaming Up with Nox App Player We have seen a [...]
Piano Tiles 2 One of the World's Leading Games (Thanks to Hong Kong) According to Inside Games Asia, Piano Tiles 2 is now one of the world's most popular mobile games. The game was developed by Clean Master Games, based in Guangzhou, and the sequel was promoted by Cheetah Mobile Inc. after Clean Master Games was [...]
Games are Key to Consoles Succeeding in China Many media outlets around the world picked up Niko Partners' press release on our most recent research report, Chinese TV-based Gaming, as it included our views on the current and future state of console gaming in China. Gamelook's analysis included data from our release and other interesting information. [...]
Forbes Feature on Garena A good article on history of Garena, Southeast Asia's answer to Tencent and Alibaba, and what brought Forrest Li to found it. Lisa Hanson is quoted in the article as well. Steam's Presence in China Steam Spy's data shows that an average game on Steam sells 320,000 units. Different countries have different [...]
Tencent Invests in Glu Mobile According to Seeking Alpha, "Along with its Q1 results, Glu Mobile has announced that Chinese gaming/messaging giant Tencent investing $126M in the company through the purchase of 21M shares at $6 apiece. Tencent will own approximately 15% of Glu once the deal closes, and Glu will have a $190M cash balance.With [...]
Valve's Steam in China Valve's Steam entertainment distribution service has gained popularity in China over the past few years. China already ranks 6th worldwide for the number of games owned. The US share of Steam games usage is 18.1%, and China's is 4.0%, according to SteamSpy. SteamSpy lists DotA 2 as the leading game in China. [...]
