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Online knowledge base of the most trusted video game market data and insights for Asia & MENA

Not all video game markets are the same.

International markets can be intimidating, complex and nuanced. And online searches only scratch the surface to find critical information. Companies need a deeper understanding in order to craft winning strategies. They need a research partner to explain the “why” behind the “what” of the raw data, with market insights they can trust, and analysts they can talk to directly.

Niko Partners and NikoIQ deliver on this urgent need.

NikoIQ is an intelligent online dashboard that empowers companies to dig deeper into the most trusted video game and esports data available – Niko Partners entire knowledge base. Backed by our in-country analysts and 20+ years of experience, you can slice and dice our proprietary data in ways that make sense for your products and market strategy. You select and analyze data that we have curated and calculated.  Then use that insight to craft the right strategies for your unique business context.

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Common Business Challenges Addressed with NikoIQ

Dive deep into the consumer sentiment to understand gamer behavior, motivations and drivers of engagement across the markets we cover to build consumer-driven strategies at the grass roots level. ​

Save your company potentially millions from costly, last-minute game rebuilds by tracking consumer and market changes as they happen in real time to quickly pivot when needed.

Build dynamic, long-term forecasts indexed to changes in macro-level games market data and micro-level changes in the habits of gamers.

Stay on top of the most current gamer trends to react quickly and gain an early mover advantage.

Translate internal data and metrics into an actionable go-to-market strategy by understanding core demographic at an extremely granular level of detail.

Mitigate external risk by staying abreast of political and economic shifts that can affect the long-term success of your business or games.

Make sound, data-driven investment decisions for M&A activity, new market entry strategies, new product launches, and more by researching and validating potential investment opportunities across hundreds of metrics.

NikoIQ Modules

Key Companies and Games

Gain context on the top game companies and regulators in Asia & MENA. This module includes a ranking of the 50 leading public game companies by revenue that have operations in Asia, along with pre-earnings analysis for selected firms. This module also includes a list of regulators governing video games for all markets we cover, along with all games approved for release in China.

News & Insights (VANA)

Niko’s news and insights include the latest news, analysis and context you need on game titles, companies, esports, M&A, regulations, and infrastructure. Collected in local languages and curated and translated into English with links to the original source. This is the online and fully searchable version of our Value-Added News Analysis (VANA) product that provides years of insights.

Niko Knowledge Briefs (Topic Reports)

Leveraging proprietary survey data and insights in a way that is not possible in our market reports, we dig deeper to build out cross tab analysis on topics that are timely and interesting. This brings Niko Partners’ analysis into the NikoIQ self-search experience at no additional charge to subscribers. We publish these short reports every two weeks.

Proprietary Market Models

Explore our market models with a data visualization tool for your analysis. Our models include total market size by revenue & number of gamers for the PC, mobile, and console markets, along with a 5-year forecast by country.

Gamers Insights

Understand consumer demographics & behavior via our comprehensive proprietary gamer survey data, which you can filter. Niko Partners conducts a survey of over 7,500 gamers in Asia & MENA each year.​

China Games & Livestreaming Data

Niko Partners offers its China Games & Livestreaming Tracker as a separate online tool, apart from NikoIQ. We source data directly from the major game livestreaming platforms in China (DouYu, Huya and Bilibili), with over 600 games and 140,000 live streamer channels ranked on 5 different metrics, updated every 24 hours. One of the metrics is our proprietary Niko Index, an algorithmic calculation of the number of viewers for the game livestreams. ​

NikoIQ subscribers get access to monthly summary analysis of our China Games & Livestreaming Tracker data delivered inside NikoIQ, at no extra cost!

All Region Access
Get everything for Asia & MENA

Or Choose Any Combination of
5 Regional Packages:

  • China
  • South Asia (India)
  • East Asia (Japan, S. Korea)
  • Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam)
  • MENA (Egypt, Saudi Arabia, UAE)

Ready to see it in action?

Give us 20 minutes to walk you through a comprehensive demonstration.