gamescom asia 2023 — Under The Influence: The Role of KOLs Behind SEA’s Hit Games

This insights article is written by Niko Partners in conjunction with gamescom asia.  Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]