A complex region requires a unique approach.

We’ve helped clients enter markets, identify and evaluate targets for investment and acquisition, and even deepen engagement with fans.

High integrity, data-driven insights and analysis

Native speaking analysts and strong local partners in every market we cover

Proprietary data, reliable models, and accurate forecasts

Comprehensive knowledge base of market intelligence, news, trends, regulations, and consumer behaviors

Direct access to millions of gamers

Robust network built over 20 years of doing business in regions where relationships are built and nurtured over time

New Insights

This report covers the most important trends that are reshaping the way people experience games: the metaverse, web 3, cloud gaming, extended reality, and virtual influencers. Asia is at the forefront of gaming and is leading way in the implementation and adoption of emerging technology. We examine the current stage of implementation of these critical themes in the games markets of Asia and MENA along with their future impact and identifies opportunities for growth and investment through 2026.

A detailed analysis of youth gamer demographics, behavior, preferences, and spending; and the growth drivers and trends that will impact the youth market in China. New regulations introduced in September 2021 further restricted the amount of time that youth gamers in China could play video games. This report shows who China’s youth gamers are, what they do with their time, what priorities they have, and what impact the regulations have had on their gaming behavior.