We provide qualitative and quantitative data collection and analysis, market models, forecasts, and strategic advisory services to give you the intelligence and answers you need to truly understand the region.

We leverage our own proprietary data, and our panel of more than 4 million consumers in China and millions more throughout Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

We’ve helped game publishers, platforms, hardware makers, esports, consumer brands, investors, payments providers, hedge funds, and consulting firms — in the West and in Asia — understand and succeed in the world’s largest and fastest growing games markets.

Find out how we can help you succeed in Asia

New Insights

Asia is the world’s largest and most advanced esports market. This report covers the development of the esports industry across Asia and its implications for the rest of the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have shaped esports around the world. Understanding Asia is key to understanding the future of esports and gaming.

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China is home to the largest and most important markets for PC and mobile games, and deserves the attention of games companies worldwide. For hardware and components makers, China’s games and esports market is a significant opportunity for computers, chips and accessories, peripherals, and equipment. Our China games market reports explain our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

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Asia is the most important region for gaming in the world, representing a major opportunity for game developers and publishers, hardware and device makers, infrastructure providers, and investors. High consumer demand for games, esports, tournaments, and streaming, coupled with growing disposable income, improvements in infrastructure, and investment by multinational companies and country governments have set the stage for strong continued growth. However, each country’s different culture, gamer preferences, and spending behaviors means there is no one size fits all approach to the region.

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Understanding the hardware that gamers will use to access and play games, and the internet infrastructure available to gamers and game operators, is critical for success in China. The China Games Hardware and Infrastructure report is the most comprehensive ever published covering the internet infrastructure, hardware, devices, and components that enable gaming in China, how the landscape is changing and what this means for developers, publishers, hardware companies, service providers, investors, and others looking to understand the direction of the industry.

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