A complex region requires a unique approach.

We’ve helped clients enter markets, identify and evaluate targets for investment and acquisition, and even deepen engagement with fans.

High integrity, data-driven insights and analysis

Native speaking analysts and strong local partners in every market we cover

Proprietary data, reliable models, and accurate forecasts

Comprehensive knowledge base of market intelligence, news, trends, regulations, and consumer behaviors

Direct access to millions of gamers

Robust network built over 20 years of doing business in regions where relationships are built and nurtured over time

New Insights

The game industry’s first major report covering the MENA (Middle East North Africa) region. The MENA games market has quickly emerged as a key growth region for the global video game industry.The report includes a comprehensive market model and 5-year forecast through 2025 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior.

China is home to the largest and most important markets for PC and mobile games, and deserves the attention of games companies worldwide. For hardware and components makers, China’s games and esports market is a significant opportunity for computers, chips and accessories, peripherals, and equipment. Our China games market reports explain our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

Asia is the world’s largest and most advanced esports market. This report covers the development of the esports industry across Asia and its implications for the rest of the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have shaped esports around the world. Understanding Asia is key to understanding the future of esports and gaming.

Asia is the most important region for gaming in the world, representing a major opportunity for game developers and publishers, hardware and device makers, infrastructure providers, and investors. High consumer demand for games, esports, tournaments, and streaming, coupled with growing disposable income, improvements in infrastructure, and investment by multinational companies and country governments have set the stage for strong continued growth. However, each country’s different culture, gamer preferences, and spending behaviors means there is no one size fits all approach to the region.