China

Chinese Gamers’ Reactions to Overwatch 2 on Steam

This news can be found in our Value-Added News Analysis, that keeps you up to date on the curated, most important development of Asia & MENA’s gaming scene, delivered right to your inbox. The Steam version of Overwatch 2 launched on August 10, marking the start of Blizzard’s move to bring its PC titles to platforms [...]

2023-08-17T18:52:18-07:00August 16th, 2023|Categories: China, PC Games|Tags: , |

Celebrating 20 Years of ChinaJoy – Our 2023 experience

ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28 – 31 2023 in Shanghai. Niko Partners has participated in ChinaJoy for all 20 years, beginning with the inaugural event in January 2004 in Beijing (which was postponed from summer 2003 due to an airborne virus), [...]

2023-08-10T02:30:11-07:00August 9th, 2023|Categories: China, Esports, PC Games, Riot, Streaming|Tags: , , , , , , , |

Valorant to accelerate PC game and Esports revenue growth in China

On July 12, 2023, Tencent and Riot Games finally launched the highly anticipated first-person shooter title, Valorant, in mainland China. The launch comes three years after the games international debut in June 2020, with the delay attributed to a long process for getting a Chinese license (ISBN) required for local operations. This game licensing process had [...]

China 2023 game licenses on track to surpass 2021 and 2022

The first quarter of 2023 has been positive for China video game approvals and Niko Partners expects total game licenses for the full year to surpass 1,100, returning to a level last seen in 2020. The National Press and Publication Administration (NPPA), the government regulator responsible for issuing game licenses (ISBNs) approved 288 games in Q1 [...]

2023-04-04T20:21:25-07:00April 4th, 2023|Categories: China, Infographics, Niko Analysis, Regulations, Uncategorized|Tags: , , , |

A Personal Reflection of Life Before, During and Three Years After COVID-19

Three years ago, in early 2020, Wuhan announced the closure of the city due to the COVID-19 outbreak. Three months into my family’s confinement as residents of Wuhan I wrote “A personal account of gaming and life in Wuhan during the COVID-19 outbreak” to share my story about gaming during the initial Wuhan lockdown with Niko’s [...]

2023-02-23T17:29:23-08:00February 23rd, 2023|Categories: China, Consoles, Regulations, Uncategorized, Youth Gamers|Tags: , , , |

Niko Partners’ Experience at 2023’s Mobile Legends: Bang Bang M4 World Championship and M Summit

Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]

Sony PlayStation launches phase 3 of China Hero Project

Sony Interactive Entertainment Shanghai held a press conference on November 22 where it announced the third phase of its China Hero Project. The China Hero Project is an initiative from Sony launched in 2016 to provide funding and resources to Chinese developers for them to bring games to the PlayStation platform for China and global markets. [...]

2022-11-29T07:17:58-08:00November 29th, 2022|Categories: China, Sony|

Blizzard Entertainment and NetEase severing ties

Blizzard Entertainment and NetEase confirmed on November 17 that the publishing license covering several Blizzard developed titles in mainland China will not be renewed when it expires on January 23, 2023. This will cause the shutdown of World of Warcraft, Overwatch, Hearthstone, Diablo III, Warcraft III, Heroes of the Storm and StarCraft titles in mainland China [...]

2022-11-18T11:42:38-08:00November 17th, 2022|Categories: China, NetEase|

Harry Potter: Magic Awakened – What’s behind China’s most successful game launch of the year?

Harry Potter: Magic Awakened, which launched in mainland China (first market worldwide) on iOS, Android, and PC on September 9, 2021 has had the most successful video game launch of this year in the country. Harry Potter: Magic Awakened was developed by NetEase with support from Portkey Games and is an RPG game with card-based combat that takes place in the Harry Potter universe [...]

2021-10-14T12:31:28-07:00October 14th, 2021|Categories: China, NetEase|

ChinaJoy 2021 report

The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 - August 2, 2021, with a theme “Create Dreams with Technology and Win the Future with Fun.” There were more than 500 exhibitors across the B2B and B2C segments, nearly 30% of which were foreign, that displayed games, hardware, accessories, and new technological [...]

2021-08-09T13:59:30-07:00August 9th, 2021|Categories: China, Cloud gaming, Esports, Events, Regulations|
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