Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast to share the latest insights about China’s video games market from our latest China research. Lisa noted that despite the hesitation from Western companies, China is a massive market and will continue to present lucrative opportunities.
Other interesting highlights from the conversation:
- By the end of 2024, China’s gaming population reached 722 million, that’s more than double the population of the United States.
- To succeed in China’s massive market, localization is everything. Developers who adapt their content to local tastes and promote through the right channels will stand out. In fact, 41% of Chinese gamers discover new titles through short video platforms like Douyin (TikTok) and Kuaishou.
- Although consoles make up only about 3% of China’s video games market, it’s still a significant number for a $50 billion games market.
- 11 of China’s 20 most-viewed games come from international studios.
- The number of Chinese exhibitors at Tokyo Game Show has more than tripled since 2022, reflecting the industry’s growing presence abroad.
Watch the full episode here.
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