China’s video games market in 2025: A $50 billion opportunity
China’s video game market has taken center stage over the past couple of years with both a strong domestic and export market making headlines. In 2024, Black [...]
Niko Partners Pre-Earnings Analysis: Q2 2025
Niko Partners’ Pre-Earnings Analysis is a quarterly write-up that presents our analysis of what investors can expect from the earnings season for select, publicly listed video games [...]
East Asia Games Market in 2025: Navigating the Changes
From the massive success of Monster Hunter Wilds and Stellar Blade to the most-watched VTuber debut in history, gaming in Japan and Korea is more of a [...]
China’s video game regulator approves 134 games in July 2025
The National Press and Publication Administration (NPPA), mainland China's regulator in charge of game approvals, issued ISBNs for 127 domestic games and 7 import games on July [...]
Grand Theft Approval: A turning point for MENA game regulations
An overview of approvals in Saudi Arabia and the UAE Historically, video game approvals in the region have been constrained by conservative regulations leading to a high [...]
All About the China Video Games Market – Niko Partners Talks with Bill Bishop’s Sinocism Podcast
Niko executives Lisa Hanson and Daniel Ahmad joined Bill Bishop on his Sinocism podcast on Substack Live to dive into the current state of China’s $50 billion [...]
The Future of Gaming in MENA-3: Understanding the opportunity
Saudi Arabia, and the broader Middle East and North Africa (MENA) region, are once again set to take center stage in the world of gaming. July 7 [...]
Gaming Goes Green: Planting Environmental Awareness and Sustainability in Video Games
Gaming is a part of daily lives across the world, and it has increasingly become an important form of entertainment. As one of the emerging industries in [...]
Vietnam GameVerse 2025 & the Vibrant Health of the Country’s Video Games Industry
Organized by the Authority of Broadcasting and Electronic Information (ABEI), the third edition of Vietnam GameVerse 2025 took place on May 26 and 27, 2025, at the [...]
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Video game markets in Southeast Asia are entering a new chapter of growth, driven by an expanding player base, increasing Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >