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12-18-2020
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11-23-2014
JOOST VAN DREUNEN JOINS NIKO PARTNERS AS ADVISOR 

Game industry’s top academic and analyst joins the leading Asia games market research firm   SILICON VALLEY, Calif. – June 22, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced that Joost van Dreunen has joined the company as an advisor.  Considered the top academic in the $160 billion video games industry, Joost van Dreunen teaches at the…

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06-22-2021
CHINA’S CONSOLE GAMES MARKET PROJECTED TO REACH $2.5 BILLION WITH 24 MILLION GAMERS BY 2025 

The Nintendo Switch has the largest market share among consoles in mainland China  SILICON VALLEY, Calif. – June 16, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of a new report: China Console Games Market, including Niko’s proprietary market model and 5-year forecast through 2025.  Key takeaways…

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06-16-2021
CHINA’S VIDEO GAMES MARKET PROJECTED TO REACH $55 BILLION WITH 781 MILLION GAMERS BY 2025

2020 was a big growth year with 31% increase in mobile games revenue. SILICON VALLEY, Calif. – May 27, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of two new reports: China Mobile Games Market Report and China PC Games Market Report, including Niko’s…

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05-27-2021
ASIA 10 REGION GAMES MARKET TO REACH 826 MILLION GAMERS AND GENERATE $42 BILLION IN REVENUE BY 2024

SILICON VALLEY, Calif. – November 18, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, forecasts that Asia will continue with strong growth in PC and mobile gaming for the next 5 years. Data and insights for 2019-2024e are published in new country-level reports on fast growth…

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11-18-2020
New Study Finds that Gamers Trust Streamers more than Salespeople when Purchasing Gaming Hardware and Devices

SILICON VALLEY, Calif. – November 3, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, today announced the release of their China Games Hardware and Infrastructure Report. This report delivers a detailed look at the internet infrastructure, hardware, devices, and components that enable gaming in China, how…

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11-03-2020
VIDEO GAMING IN CHINA PROJECTED TO PASS $46 BILLION in 2024

COVID-19 led to an increase in time and spending by nearly all gamers in China   SILICON VALLEY, Calif. – May 6, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, today announced the release of two new reports: China Mobile Games Report and China PC Games…

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05-06-2020
PC AND MOBILE GAMING IN GREATER SOUTHEAST ASIA PROJECTED TO PASS $8 BILLION

Growth driven by esports, 5G, and increased gamer spending SILICON VALLEY, Calif. – Nov 18, 2019 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: Southeast Asia + Chinese Taipei Mobile Games Report and Southeast Asia + Chinese Taipei PC Games…

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11-19-2019
CLOUD GAMING IN ASIA TO REACH $3 BILLION AND 60 MILLION GAMERS BY 2023

CLOUD GAMING IN ASIA TO REACH $3 BILLION AND 60 MILLION GAMERS BY 2023 Projected to pass 500 million gamers by 2028 SAN JOSE, Calif. – Sept 20, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia digital games market, today announced the availability of their 2019 Cloud Gaming in…

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09-20-2019
MOBILE ESPORTS TO BECOME THE FASTEST GROWTH SECTOR IN THE ESPORTS INDUSTRY

MOBILE ESPORTS TO BECOME THE FASTEST GROWTH SECTOR IN THE ESPORTS INDUSTRY Mobile esports will drive mass market participation and engagement SAN JOSE, Calif. – Aug 27, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia digital games market, today announced their prediction that mobile esports will become the fastest…

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08-27-2019
PC + MOBILE GAMES REVENUE IN CHINA PROJECTED TO PASS $41 BILLION WITH 767 MILLION GAMERS BY 2023

2018 combined revenue was up 11.5% over 2017, despite 9 month licensing freeze SAN JOSE, Calif. – May –, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia games market, today announced the availability of their 2019 China PC Online Games Market Report  and 2019 China Mobile Games Market Report with forecasts through 2023.…

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05-07-2019
NIKO PARTNERS RELEASES SOUTHEAST ASIA GAMER SEGMENTATION STUDY

60% of Greater Southeast Asia gamers are strongly drawn to esports SAN JOSE, Calif. – April 9, 2019 – Niko Partners, the leading experts on the digital games market in Asia, today announced the release of the first Greater Southeast Asia Gamer Segmentation study. The report provides a comprehensive look at who gamers in the…

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04-09-2019
ONLINE AND MOBILE GAMING IN GREATER SOUTHEAST ASIA PROJECTED TO REACH $7.5 BILLION

Growth driven by esports, improved mobile internet speed, and increased gamer spending SILICON VALLEY, Calif. – Nov 19, 2018 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: Greater Southeast Asia Mobile Games Report and GSEA PC Online Games Report, both…

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11-19-2018
CHINA GAMES REVENUE PROJECTED TO PASS $42 BILLION WITH MORE THAN 768 BILLION GAMERS BY 2022

Market growth surpasses previous projections SAN JOSE, Calif. – May --, 2018 – Niko Partners, the leading experts on the Asia games market, today announced the availability of their 2018 China PC Online Games Report and 2018 China Mobile Games Report with forecasts through 2022. According to the two studies, China will enjoy strong growth…

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05-07-2018
Niko Partners Releases Chinese Gamer Segmentation Study

SAN JOSE, Calif. – April 9, 2017 – Niko Partners, the leading experts on the digital games market in Asia, today announced the release of their inaugural Chinese Gamer Segmentation study. The report provides a comprehensive look at who Chinese gamers really are. The report brings together Niko’s expertise built on 16 years of analysis…

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04-09-2018
ONLINE AND MOBILE GAMING IN SOUTHEAST ASIA PROJECTED TO HIT $4.4 BILLION

Growth is driven by esports and international hit games   SAN JOSE, Calif. – Nov 7, 2017 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: 2017 Southeast Asia Mobile Games Report and SEA PC Online Games Report, both with forecasts…

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11-07-2017
NIKO PARTNERS’ INITIAL STUDY ON TAIWAN PROJECTS A $2.35 BILLION MARKET

League of Legends Dominates as Taiwan’s Most Popular Game   SAN JOSE, Calif. – Oct 11, 2017 – Niko Partners, the leading market research consultancy on the Asian games market, today announced the availability of their 2017 Taiwan Digital Games Market Report with Forecast through 2021, their first deep look at the games market in…

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10-11-2017
CHINA GAMES REVENUE PROJECTED TO PASS $35 BILLION BY 2021

Mobile game usage and revenue to overtake PC online games by 2018 SAN JOSE, Calif. – May 2, 2017 – Niko Partners, the leading experts on the Asian games market, today announced the availability of their 2017 China Digital Games Market Data Report with Forecast through 2021. According to the study, China will enjoy strong…

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05-03-2017
SOUTHEAST ASIAN PC ONLINE AND MOBILE GAMES REVENUE PROJECTED TO REACH $3.3 BILLION BY 2020

Mobile game usage and revenue to overtake PC online games by 2018

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11-03-2016
21.5 MILLION CHINESE GAMERS TO PLAY DIGITAL GAMES VIA CONSOLES, OVERTHE-TOP BOXES OR SMART TVs BY 2020

Revenue from digital games played through the TV will exceed $1 billion in 2020, with 41% CAGR from 2015-2020

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07-07-2016