84.3 million gamers by 2029: Inside the Middle East’s race to build a gaming industry - Fast Company
09-14-2026
Exclusive: China’s game market expected to grow 4% in 2026 and hit $59.8B by 2030 | Niko Partners - GamesBeat
09-14-2026
Niko Partners: Chinese games market surpasses $50bn for the first time in 2025 - Gamesindustry.biz
09-10-2026
09-10-2026
09-08-2026
Data digest: CookieRun, NYT and Valorant milestones, more Skillz-Papaya drama plus China, Japan and D2C stats - Mobilegamer.biz
09-08-2026
China games market surpasses $50bn for the first time as player base is forecast to hit 769m by 2030 - Pocket Gamer
09-08-2026
Niko Partners: India games market exceeds $1bn, forecast to reach $1.2bn by end of 2026 - Gamesindustry.biz
08-17-2026
India’s gaming market crossed $1 billion in revenue for the first time in history, report claims - Times of India
08-17-2026
08-09-2026
07-28-2026
Nintendo’s latest hit Tomodachi Life: Living The Dream sells cosy gameplay in an anxious world - Strait Times
07-28-2026
07-28-2026
PS5 Physical Editions Of Mortal Shell 2 Are Selling Out And Players Are Telling Sony To Take Note - Kotaku
07-21-2026
Data digest: Pokémon Go, Rust, Mihoyo and Bluey stats plus funding news, puzzle market analysis and more - Mobilegamer.biz
07-21-2026
Genshin Impact creator Mihoyo listed as world’s 25th most valuable private company - Mobilegamer.biz
07-15-2026
07-10-2026
07-05-2026
Sony to end releasing PlayStation games on disc, earning ire from gamers despite market shift to digital - Financial Express
07-05-2026
Hero Esports CEO Uses Cannes Lions Stage to Pitch Esports’ Global Brand Appeal - The Esports Advocate
07-02-2026
07-02-2026
“Esports has earned its place on entertainment’s biggest stages,” says Hero Esports’ CEO - Esports Radar
07-02-2026
400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours - Yahoo Finance
07-02-2026
07-02-2026
The devs of Chinese hit The Scroll of Taiwu on what Western devs get wrong in China – and why they rejected generative AI - Gamesindustry.biz
06-17-2026
TWIG #386: CoD MW4 Revealed, Sony’s State of Play, Bungie’s End and 007 First Light - Deconstructor of Fun
06-08-2026
Asia and MENA games market revenue predicted to grow 16.5% to over $103bn by 2030 - Gamesindustry.biz
06-04-2026
Tencent partners SEPC and GDAI to strengthen India’s AVGC ecosystem and gaming talent pipeline - Times of India
05-28-2026
Data digest: Scopely, Tencent and Huuuge revenue stats, Subway Surfers City, Amanotes, Appcharge, more - Mobilegamer.biz
05-05-2026
Next level: why China’s game makers are quietly bankrolling generative AI - South China Morning Post
02-03-2026
Gulf’s big-spending players push video game industry to next level - Arabian Gulf Business Insight
01-26-2026
12-09-2025
Niko Partners increases 2025 MENA and Asia games market forecasts by 1.2% - Gamesindustry.biz
12-08-2025
In 2025, India’s gaming market revenue will exceed one billion dollars — analysis - Game World Observer
12-03-2025
11-13-2025
Video Games: Latest Niko Partners Report Reveals That the Number of Indian Gamers Will Surpass 50 Crore in 2025
Read more
11-09-2025
11-09-2025
11-05-2025
Switch Is About To Pass DS To Become Nintendo’s Best-Selling Platform Ever, But May Not Beat PS2 - GameSpot
11-04-2025
10-28-2025
Escape From Duckov, A Parody Of Tarkov Featuring Ducks, Is Putting Up Huge Numbers On Steam - GameSpot
10-21-2025
10-06-2025
10-01-2025
Digital Sales On PlayStation Make Up A Huge Portion Of Sony’s Gaming Revenue, New Report Says - GameSpot
09-15-2025
PUBG maker Krafton bets big on India with $50 million yearly push, wants to develop another hit game - India Today
09-09-2025
Gaming giant Krafton to bet big on India with $50 million yearly investment, acquisitions: Report - Indian Express
09-03-2025
39% of gamers in China are interested in generative AI’s application in games - Gamesindustry.biz
09-03-2025
09-03-2025
09-03-2025
09-03-2025
Niko Partners predicts a 2.3% fall in East Asia video game market in 2025 - Gamesindustry.biz
07-29-2025
07-21-2025
Anti-fraud tool or sexist game? ‘Gold digger’ dating simulation game stirs debate in China - Channel News Asia
07-11-2025
06-16-2025
06-12-2025
06-05-2025
India Continues To Be the Fastest-Growing Video Games Market, As per the Latest Niko Partners Report - IGN
06-05-2025
06-03-2025
05-22-2025
05-08-2025
04-24-2025
04-22-2025
Switch 2 Price Remains In Limbo As New Tariffs Reduced And Paused, With One Major Exception - GameSpot
04-22-2025
How Trump’s tariffs could affect the Switch 2 – and the rest of the games industry - Gamesindustry.biz
04-22-2025
Switch 2 Price Likely To Increase As Nintendo Pulls US Preorders Over Trump’s New Tariff Policies - GameSpot
04-22-2025
Trump tariffs will “have a real and detrimental impact” on games industry, says US trade group - Eurogamer
04-22-2025
04-22-2025
04-21-2025
Trump tariffs will “have a real and detrimental impact” on games industry, says US trade group - Eurogamer
04-21-2025
Switch 2 Price Likely To Increase As Nintendo Pulls US Preorders Over Trump’s New Tariff Policies - GameSpot
04-21-2025
How Trump’s tariffs could affect the Switch 2 – and the rest of the games industry - Gamesindustry.biz
04-21-2025
Switch 2 Price Remains In Limbo As New Tariffs Reduced And Paused, With One Major Exception
Read more
04-21-2025
04-03-2025
03-09-2025
India’s Gaming Boom: Niko Partners Unpacks Market Growth, Gamer Trends, and Global Opportunities - IGN
03-02-2025
Marvel Rivals Layoffs At US Team Influenced In Part By “Geopolitical Risks,” Analyst Says - GameSpot
02-24-2025
Chinese companies face growth limits in world’s biggest esports market - Nikkei Asian Review
02-02-2025
Will GTA 6 cost £80? Report says there’s industry “hope” Rockstar will usher in another game price rise - Eurogamer
02-02-2025
01-05-2025
Switch 2 (finally), GTA 6 to dominate, AI in game dev (again): Analysts predictions for 2025 – - Gamesindustry.biz
01-02-2025
Elden Ring has now sold 28.6m copies, outselling the Dark Souls series combined prior to release - Eurogamer
12-16-2024
12-01-2024
11-21-2024
Black Myth: Wukong—How to Make a Billion Dollars from Chinese Folklore - World of Chinese
09-26-2024
09-16-2024
India’s booming Esports market: Gamers spend more as brands eye lucrative opportunities - Financial Express
09-16-2024
Why India’s mobile gamers are more willing to spend in battle royale hits Battlegrounds Mobile and Free Fire - Pocket Gamer
09-13-2024
Niko’s 2024 India Gamer Market Report shows 65.4% of gamers engage with esports - Gamesindustry.biz
09-13-2024
09-13-2024
‘Black Myth: Wukong’ Expansion Confirmed As It Becomes One Of The Fastest-Selling Games Ever - Forbes
09-06-2024
09-06-2024
VALORANT ประกาศจัดการแข่งขัน Masters 2025 กลางกรุงเทพมหานครเป็นครั้งแรก!… สามารถติดตามต่อได้ที่ : https://www.dailynews.co.th/news/3775484/ - Daily News Thailand
09-01-2024
08-27-2024
08-25-2024
08-22-2024
Black Myth: Wukong Devs Told Streamers to Avoid Politics in Their Playthroughs. It Backfired - Wired
08-22-2024
08-22-2024
08-22-2024
Over a million people flock to play Black Myth: Wukong, China’s most serious attempt to make a blockbuster video game
Read more
08-21-2024
Global Industry Leaders eager to share insights at the New Global Sport Conference in Riyadh - Zawya
08-19-2024
08-19-2024
شركة Niko Partners تتعاون مع الاتحاد السعودي للرياضات الإلكترونية لتوطين اللغة العربية في الألعاب - Saudi Gamer
08-19-2024
Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023 - Gamesindustry.biz
08-19-2024
Saudi Esports Federation, Niko Partners Showcase MENA Region Game Localization Strategies - Saudi Press Agency
08-19-2024
08-19-2024
08-15-2024
08-08-2024
08-08-2024
Does a game being ‘mobile-first’ limit the amount a developer can charge on console? - Gamesindustry.biz
07-25-2024
Niko Partners: 62% of China PC players spending more on games than last year - Gamesindustry.biz
07-03-2024
06-11-2024
Asia and MENA to reach 2 billion gamers by 2028 as revenue soars past $85 billion in 2023 - Pocket Gamer
06-11-2024
06-05-2024
05-29-2024
05-09-2024
05-05-2024
Pokémon Go just got knocked out of the top spot on the charts after 74 days at No. 1 - Business Insider
05-05-2024
05-05-2024
03-25-2024
MENA games market continues to outpace global growth as it surpasses $7 billion in revenue - Pocket Gamer
02-29-2024
China’s latest video gaming curbs had their merits. Why did authorities pull the plug, and what’s next? - Channel News Asia
02-27-2024
02-27-2024
02-27-2024
01-30-2024
China approves 115 video games for January, the most in 18 months, in supportive sign after December market rout - South China Morning Post
01-30-2024
Savvy Games Group: “Approximately 75 percent of our capital allotment has not yet been invested” - Pocket Gamer
01-08-2024
New hardware, more layoffs, AI in game dev: Analyst predictions for 2024 - Gamesindustry.biz
01-04-2024
01-01-2024
01-01-2024
India leads the charge while pricing concerns hinder Asian uptake in new monetisation report - Pocket Gamer
12-17-2023
Niko Partners: Asia and MENA spending $78.5bn on in-game purchases in 2023 - Gamesindustry.biz
12-14-2023
China approves 87 new video games, including Ubisoft spin-off from Tom Clancy’s The Division franchise, as local market recovery continues - South China Morning Post
12-05-2023
12-03-2023
ByteDance is a cautionary tale for anyone who sees China’s video gaming industry as a quick route to bags of cash - South China Morning Post
11-28-2023
11-22-2023
Lisa Cosmas Hanson, CEO of Niko Partners, assesses Chinese video game companies go global - USC U.S.-China Institute
10-19-2023
10-19-2023
Chinese gaming giant miHoYo wants to avoid Apple’s 30% revenue cut. Can it succeed? - The China Project
10-05-2023
China’s e-sports potential grows, with degree courses and hotels catering to lucrative market - Channel News Asia
09-25-2023
How Manga Productions is bringing manga, anime and games to the Middle East | CEO interview - VentureBeat
09-25-2023
19th Asian Games: China looks to create e-sports talent pipeline as popularity soars - Channel News Asia
09-24-2023
19th Asian Games: E-sports to be featured as official medal event for the first time - Channel News Asia
09-21-2023
09-20-2023
China’s betting big on e-sports but its tight grip on youth gaming could thwart its ambitions - Strait Times
08-21-2023
Five biggest mobile genres of 2022 in MENA and Asian markets revealed: RPG leads the pack - Pocket Gamer
07-11-2023
07-09-2023
06-29-2023
06-08-2023
AppMagic and Niko Partners’ Daniel Ahmad explore most promising mobile genres in new Games and Names podcast - Game World Observer
05-31-2023
05-09-2023
Niko Partners expects total number of game licenses in China to top 1,000 for first time since 2020 - Game World Observer
05-09-2023
Blizzard, NetEase partnership reportedly broke down over misunderstandings - Gamesindustry.biz
04-04-2023
04-04-2023
11-23-2022
11-22-2022
11-21-2022
Blizzard and NetEase end 14-year partnership: Everything you need to know - Gamesindustry.biz
11-17-2022
Activision Blizzard to End Most Game Services in China, NetEase Partnership - Wall Street Journal
11-17-2022
Report: Chinese games market revenue to fall to $45 billion in 2022, first decline in 20 years - Game World Observer
10-31-2022
10-31-2022
09-02-2022
08-22-2022
China’s young video gamers deterred by Beijing’s harsh rules, but loopholes remain, report finds - South China Morning Post
08-14-2022
08-10-2022
Steam, Epic Games Store, and more blocked in Indonesia due to non-compliance with local regulations - Game World Observer
08-01-2022
07-30-2022
07-15-2022
TECH Chinese gaming stocks jump after Beijing approves new titles in a sign scrutiny is easing - CNBC
07-13-2022
Niko Partners: China’s mobile and PC game market to reach over $55 billion in 2026 - Game World Observer
05-18-2022
05-17-2022
Chinese mobile games’ future lies in US, Europe amid tightened regulation, slowing domestic growth at home, report says - South China Morning Post
05-10-2022
05-02-2022
04-11-2022
Xbox bringing Game Pass to several countries in Southeast Asia to reach 160 million PC gamers - Game World Observer
03-29-2022
Sony’s Videogame Strategy Challenged by Microsoft’s Deal for Activision - Wall Street Journal
01-24-2022
“The deal that will change the industry forever”: Analysts on Microsoft’s Activision acquisition - Gamesindustry.biz
01-19-2022
Niko Partners: Big Middle East countries will hit 85.8M players/$3.1B in revenues by 2025 - VentureBeat
01-07-2022
South Korea’s Pearl Abyss wants to make games for the whole world. It’s not easy. - The Washington Post
01-06-2022
With over 30% annual revenue growth, India is the fastest growing video game market in Asia - Gamepur
12-08-2021
11-24-2021
Why Chinese tech giants are embracing the metaverse despite state media warnings - South China Morning Post
11-19-2021
miHoYo opens its first North American office in Montreal to develop new AAA game - Game World Observer
11-15-2021
11-05-2021
11-02-2021
10-18-2021
Daniel Ahmad on how Chinese regulators try to close any loopholes for game companies - Game World Observer
09-30-2021
Harry Potter: Magic Awakened rakes in $22.7M in its first week, dethroning Tencent from top spot on China’s iOS revenue chart - Game World Observer
09-16-2021
09-14-2021
China’s move to fight video game addiction will hurt Apple and Google in their pocketbooks - Retail News Asia
09-10-2021
09-10-2021
Honor of Kings servers in China crash following new playtime restrictions for minors - Game World Observer
09-07-2021
09-03-2021
09-03-2021
09-01-2021
Report: how China’s playtime restrictions might stimulate grey market and steer kids to use VPNs - Game World Observer
08-31-2021
China’s tightened limits for kids’ gaming time raise questions about tolerance for foreign platforms, VPNs - South China Morning Post
08-31-2021
China restricts young people to playing video games three hours a week - The Washington Post
08-30-2021
Report: Chinese developers are making moves in the global console market (Niko Partners) - GameDaily
08-27-2021
China’s video game industry in stormy waters as the country grapples with its love-hate relationship - South China Morning Post
08-26-2021
08-19-2021
Game consoles were once banned in China. Now Chinese developers want a slice of the $49 billion pie - CNBC
08-15-2021
08-10-2021
07-30-2021
Chinese companies might promote their ideals through Western game studios they snap, experts think - Game World Observer
07-25-2021
Tencent obtains patent to allow inheritance of digital in-game items - Game World Observer
07-13-2021
Tencent, Alibaba-backed studio in spotlight ahead of Hong Kong IPO as China’s video gaming boom continues - South China Morning Post
07-03-2021
Tencent’s video game investments pick up under pressure from TikTok owner ByteDance - South China Morning Post
06-30-2021
China approves 43 games including Black Desert Mobile, Sonic Olympics and Rabbids Adventure Party - Pocket Gamer
06-29-2021
How To Invest In The Future Of Esports – Even If You’re Not A Video Gamer - Channel News Asia
06-16-2021
China console games market projected to approach $2.5bn by 2025 – Report - Gamesindustry.biz
06-15-2021
Call Of Duty Online Shutting Down In August, Fans Encouraged To Play Call Of Duty Mobile Instead - TheGamer
06-01-2021
04-04-2021
04-02-2021
Razer is leveraging its loyal fan base to introduce new fintech products for both gamers and non-gamers alike - Business Insider
04-02-2021
03-23-2021
PlayStation5 To Launch In China In Q2: Why The Move Is Significant In Historically Rough Market - Yahoo Finance
02-08-2021
Steam to enter China officially in 2021, raising concerns about censorship as content purge continues - South China Morning Post
01-14-2021
Nintendo Switch shipments reach 1 million in China since late-2019 launch - South China Morning Post
01-11-2021
Shanghai starts construction on $898 million e-sports arena, as it pushes to be world gaming capital - CNBC
01-06-2021
12-06-2020
TikTok maker ByteDance launches a new casual game store and indie publisher to take on Tencent and NetEase - South China Morning Post
11-24-2020
This Week in Asia: G-STAR unveils 2020 speaker line-up, Honor of Kings hits 100m DAU, and PUBG pulled in India - Pocket Gamer
11-06-2020
11-03-2020
10-23-2020
Tencent’s Call of Duty: Mobile launches in China with 50 million sign-ups and Jay Chou’s endorsement - Yahoo
10-21-2020
This Week in Asia: Huya and DouYu merger, Com2uS acquisition and Pakistan’s TikTok block - Pocket Gamer
10-16-2020
China’s smaller cities account for 70% of video game revenue in world’s top market, report finds - CNBC
10-12-2020
10-07-2020
Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report - Campaign Asia
09-23-2020
Sony reportedly using air freight to move PlayStation 5 to US retailers - Gamesindustry.biz
09-15-2020
09-10-2020
This Week in Asia: Apple Korea is providing $84 million to small businesses and Fall Guys is going to mobile in China - Pocket Gamer
08-27-2020
08-24-2020
Smash success of Tencent’s drama based on CrossFire game reflects rising popularity of e-sports - South China Morning Post
08-13-2020
08-07-2020
Report Suggests That Asian Esports Revenue Was Upwards of $500M in 2019 - The eSports Observer
08-04-2020
Niko Partners: Esports generated $519 million in Asia in 2019, growth continues in pandemic - VentureBeat
07-31-2020
07-28-2020
The GamesIndustry.biz Investment Summit Online returns this September with a two-day event - Gamesindustry.biz
07-23-2020
Apple leaves foreign developers scrambling as unlicensed games removed from China App Store - South China Morning Post
07-14-2020
How kids in China defy anti-addiction systems to play games: fake IDs and smartphone arcades - Abacus
06-29-2020
06-25-2020
Niko Partners: COVID-19 may slow consumer adoption of next-gen consoles - Gamesindustry.biz
05-08-2020
India’s curb on Chinese investment will leave ‘void’ in start-up scene, experts say - South China Morning Post
05-05-2020
Call of Duty: Warzone off to strong start in China’s March streaming rankings - Gamesindustry.biz
04-29-2020
04-02-2020
04-01-2020
Tencent teams with Huawei on game development lab to explore cloud gaming, AI, and AR/VR - GameDaily
03-27-2020
TikTok owner ByteDance scores video game hit in Japan, sharpening rivalry with Tencent - South China Morning Post
03-11-2020
‘The evenings are empty.’ People in China are using video games to keep each other company - CNN Business
02-13-2020
Game launches worldwide may be delayed due to China’s coronavirus outbreak - South China Morning Post
02-05-2020
12-04-2019
Nintendo Switch Is Finally Hitting Shelves in a Videogame Megamarket - Wall Street Journal
12-04-2019
11-18-2019
Tencent Looks to Leverage Its Partnership With Nintendo in the U.S. - Wall Street Journal
11-10-2019
China dominates the global gaming industry with its massive market. What is driving this trend? - CKGSB Knowledge
10-01-2019
09-20-2019
09-16-2019
Niko Partners: Mobile esport games grossed $15.3bn worldwide last year - Gamesindustry.biz
08-29-2019
Niko Partners launches Asian mobile game e-sports report. The number of mobile game users exceeds the total number of PC and home console players. - GNN Gamer Taiwan
08-28-2019
07-22-2019
Niko Partners: China’s game market to hit $41.5 billion and 767 million players by 2023 - VentureBeat
05-07-2019
There will soon be more PC gamers in China than the total population of the United States - PC Gamer
05-04-2019
04-10-2019
Niko Partners: Majority of gamers in South East Asia engage with esports - PC Games Insider
04-10-2019
Video game approvals may have resumed in China but poker and mahjong are out in the cold - South China Morning Post
04-04-2019
04-02-2019
Chinese regulators start approving mobile games for Tencent, NetEase, and Perfect World - VentureBeat
01-27-2019
01-15-2019
GamesBeat Summit 2019 speakers: China expert Lisa Cosmas Hanson and communities pros Amy Jo Kim and Raph Koster - VentureBeat
12-28-2018
11-15-2018
11-15-2018
11-15-2018
Singapore’s gaming-to-shopping company Sea to develop more games, financial services to strengthen internet ecosystem in Southeast Asia - South China Morning Post
06-26-2018
PUBG vs Fortnite lawsuit: What does this mean for battle royale and the video game industry? - Verdict
06-01-2018
Niko Partners: China will surpass 768 million gamers and $42 billion in game revenue by 2022 - VentureBeat
05-07-2018
11-06-2017
08-15-2017
06-20-2017
China mobile game trends: Tencent dominates mobile market, new titles enter the charts - Pocket Gamer
06-02-2017
China’s Game Revenue to Hit $35 Billion by 2021, MOBAs to Overtake MMOs - The eSports Observer
05-07-2017
Chinese games market to hit $35bn by 2021, mobile revenue to account for 58% of the market - Gamesindustry.biz
05-04-2017
03-08-2017
02-18-2017
Pokémon Go just got knocked out of the top spot on the charts after 74 days at No. 1 - Business Insider
09-23-2016
Riot Games has one title: ‘League of Legends.’ A decade in, there’s still no rush to release another - Los Angeles Times
09-13-2016
‘Pokémon Go’ still isn’t available in the biggest mobile game market in the world — here’s why - Business Insider
08-25-2016
07-07-2016
09-01-2015
PS4, Xbox One sales in China low as gamers snub consoles despite end of 14-year ban - South China Morning Post
07-08-2015
The flying factory: Asia has built a web of economic interdependence which China would be ill-advised to unravel - The Economist
11-15-2014
09-16-2014
China Telecom will sell Microsoft’s Xbox One game console to Chinese gamers in September - VentureBeat
07-25-2014
400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
New research reveals the power of esports as a channel for reaching this vital youth market as 74% say purchasing is influenced by advertising and brand participation in gaming spaces. Key data also includes: 71% regularly watch gaming content, with 66% tuning into gaming livestreams and 33% listening to or watching gaming podcasts. Gaming…
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06-25-2026
Asia & MENA Gaming Markets set to surpass $100 Billion by 2030 Despite Global Economic Headwinds
Evergreen games and direct to consumer monetization to drive multi-dimensional growth SILICON VALLEY, Calif. – June 2, 2026 – Niko Partners, the leading market research and consulting firm specializing in video games, esports, and livestreaming across Asia and MENA, today announced the release of its 2025–2030e video game market models and forecasts. The reports cover 13 key markets tracked by Niko Partners:…
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06-02-2026
The Impact of Evergreen Games on the Global Market
Evergreen games now account for a large share of global video game engagement, revenue, and cultural relevance, with long-running titles deeply loved by players. SILICON VALLEY, Calif. – March 19, 2025 – Niko Partners, a market research and consulting firm covering video games, esports, and livestreaming in Asia and MENA, today announced the release of…
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03-19-2026
Asia & MENA video game markets on course to reach $100 billion by 2029
Niko Partners’ November 2025 market model and five-year forecast indicate a strengthening outlook for the Asia & MENA games industry, supported by evergreen IP releases, a growing base of paying gamers, and a more favorable regulatory environment. SILICON VALLEY, Calif. – December 4, 2025 – Niko Partners, the world’s leading market research and consulting firm…
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12-04-2025
Asia & MENA video game markets to offer a nearly $100 billion opportunity by 2029
These two key regions will outpace global growth, driven by expanding gamer base and next-gen console releases SILICON VALLEY, Calif. – June 3, 2025 – Niko Partners, the world’s leading market research and consulting firm covering video games, esports, and streaming in Asia and MENA, today announced the immediate availability of their 2024-2029e video…
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06-03-2025
Gaming Growth Unlocked: Coda and Niko Partners Explore Strategies to Tap into Asia’s USD 6 Billion Mobile Gaming Potentia
Out-of-app platforms such as direct-to-consumer web stores now account for 26% of mobile gaming revenue in East Asia and Southeast Asia combined, reshaping distribution and monetization strategies. By 2028, out-of-app monetization revenue may make up a third of the mobile gaming ecosystem in Southeast Asia, Japan, and South Korea. In Southeast Asia alone, out-of-app…
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03-18-2025
Games on top: Southeast Asian gamers’ gaming time rebounds after post-pandemic drop
Niko Partners has observed a 53.2% YoY rise in time spent gaming across SEA-6 after a drop in 2023, with the highest increase seen in Thailand and Vietnam SILICON VALLEY, Calif. – September 26, 2024 – Gamers in Southeast Asia are spending more time playing video games in 2024, after a post-pandemic dip. Niko…
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09-26-2024
The Fun Factor: It’s Why 2 out of 3 Indian Gamers Spend Money on Games
An increasing number of Indian gamers are willing to spend money for games, with super-hardcore gamers spending twice as much money as their casual counterparts SILICON VALLEY, Calif. – September 11, 2024 – About 2 out of 3 gamers in India across all platforms state that having fun in a game is their primary…
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09-11-2024
“A strategic gamechanger”: Arabic localization identified as a top priority for game developers with GCC total player spending set to reach $3.2 billion by 2028
The number of GCC gamers will surpass 38.9 million over the next four years and demands for Arabic localization across popular titles and franchises are increasing 75% of gamers in Saudi Arabia, the UAE, and Qatar consider the portrayal of Arab culture as very or somewhat important New report by Saudi Esports Federation and…
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08-15-2024
Multi-Platform Gaming Leads to Promise of Continued Demand in East Asia Games Markets
97 million gamers in Japan and Korea, many now playing on more than one platform SILICON VALLEY, Calif. – July 30-, 2024 – More than 70% of Japanese mobile gamers (up 30% over 2023) and 90% of South Korean PC gamers (up 5% over 2023) are now gaming across multiple platforms, as announced in…
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07-30-2024
Nearly two-thirds of China PC Gamers spend more in 2024 than last year
62% of PC game spenders in China, more than any other platform, are spending more on a year-over-year basis, according to Niko Partners research SILICON VALLEY, Calif. – July 3, 2024 – Research by Niko Partners, the world's leading market research and consulting firm covering video games, esports, and live streaming in Asia and…
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07-03-2024
Asia and MENA Games Market to Generate Nearly $100 Billion in 2028
China remains the largest market by revenue, with India to experience the highest growth SILICON VALLEY, Calif. – June 5, 2024 – Niko Partners, the world's leading market research and consulting firm covering video games, esports, and streaming in Asia and MENA, today announced the immediate availability of their 2023-2028e video game market models…
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06-05-2024
إيرادات سوق الألعاب في منطقة الشرق الأوسط وشمال أفريقيا ستتجاوز ٢.٦٥ مليار دولار في عام ٢٠٢٧
مليون لاعب في منطقة الشرق الأوسط وشمال أفريقيا بحلول عام ٢٠٢٧ مع العديد من الاستثمارات لبناء السوق سيلكون فالي، كاليفورنيا - ٧ فبراير ٢٠٢٤ - شركة نيكوبارتنرز وهي شركة دراسات واستشارات متخصصة بأسواق ألعاب الفيديو والرياضات الإلكترونية والبث في آسيا ومنطقة الشرق الأوسط وشمال أفريقيا- أعلنت اليوم عن إصدارالتقرير السنوي الثالث لسوق الألعاب فيما…
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02-12-2024
MENA-3 Games Market Revenue to Surpass $2.65 Billion In 2027
80 million MENA-3 gamers in 2027 with lots of investment to build the market SILICON VALLEY, Calif. – February 7, 2024 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and MENA, today announced the release of its third annual MENA-3 Games Market Report & Five-Year…
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02-07-2024
In-game purchases: Most important game monetization model in Asia & MENA
87% of gamers in the two regions spend money for in-game purchases SILICON VALLEY, Calif. – December 13, 2023 – Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings on the video game monetization…
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12-13-2023
East Asia Video Game Markets to Surpass $30 billion in Revenue
Korea will lead PC games market, while Chinese Taipei will have highest percentage of gamers per population SILICON VALLEY, Calif. – November 28, 2023 – Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings…
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11-28-2023
China’s video game market to rebound in 2023 and reach $56.7 billion in 2027
China video games market revenue to rise by 5.2% this year after a decline in 2022, a positive sign for recovery SILICON VALLEY, Calif. –November 21, 2023 –Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, has just revised its June 2023…
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11-21-2023
Southeast Asia Video Game Markets Will Exceed $7 Billion In Revenue
Thailand and Vietnam to lead the growth in mobile games revenue with more than 7% increase SILICON VALLEY, Calif. – October 17, 2023 – Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings on…
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10-17-2023
Streams Charts and Niko Partners release joint findings on East Asia Live-Streaming Market
Streams Charts and Niko Partners are pleased to announce the release of a jointly produced 23-page bulletin called Peak Play: Trends in the East Asian Videogame Streaming in H1 2023. "We are thrilled to collaborate with Niko Partners in the dynamic realm of live-streaming market analysis in East Asia. This collaboration represents a natural…
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09-27-2023
India is the Fastest Growing Video Game Market in Asia
Latest In-Depth Market Report Projects 641 million gamers by 2027 SILICON VALLEY, Calif. – September 20, 2023 –Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced that India is the fastest growing gamer market in Asia, with more than 641…
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09-20-2023
Japan has 5 Million Youth Gamers, 40% of them Spend Money on Gaming
36% of Japan's 14 million youth 18 years and under are gamers SILICON VALLEY, Calif. – August 21, 2023 – Niko Partners, the world's leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings on Japan’s youth gamers. Insights…
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08-21-2023
Growth in Number of Female Gamers Outpaces that of Overall Market in Asia
Women now make up 37% of gamers in Asia, with room to grow in number and revenue SILICON VALLEY, Calif. – July 6, 2023 – Niko Partners, the world's leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest comprehensive analysis…
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07-06-2023
China PC, Mobile, & Console Games Market Was $45.5 Billion in 2022; Now Forecasted to Surpass $57 Billion in 2027
Chinese game companies are global powerhouses, accounting for 47% of mobile games revenue and 39% of PC games revenue worldwide, including revenue generated in the domestic China market SILICON VALLEY, Calif. – June 8, 2023 – Niko Partners, the world's leading market research firm covering video games and esports in Asia, the Middle East, and…
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06-07-2023
Asia and MENA Leading Growth of $1.3 Billion Global Esports Market
The regions generated more than 56% of global esports revenue in 2022 SILICON VALLEY, Calif. – May 3, 2023 – Niko Partners, the world's leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the release of their 2023 Esports in Asia and MENA Report. Key takeaways…
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05-07-2023
NIKO PARTNERS RELEASES JAPAN AND KOREA REGULATIONS REPORTS
The games regulations in Japan and Korea are not static, as there are developments in different fields over the recent years. New regulations are likely to ensue in the next few years SILICON VALLEY, Calif. – March 6, 2023 – Niko Partners, the leading market research and consulting firm covering video games, esports, and streaming…
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03-23-2023
صناعة الألعاب في المملكة العربية السعودية والأمارات العربية المتحدة ومصر ستنمو بمقدار 56% بحلول عام 2026
يتوقع ان ينمو حجم صناعة الألعاب في الخمس سنوات المقبلة ليصبح حجم الإيرادات 2.8 مليار دولار بحلول عام 2026 وأكثر من 87.3 مليون لاعب من السعودية والأمارات ومصر بعد وصول الارباح الي 1.8 مليار دولار في عام 2022 بالإضافة الى العديد من الاستثمارات العامة والخاصة سيلكون فالي، كاليفورنيا - 30 يناير 2023 - شركة…
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02-06-2023
Games Market in Saudi Arabia, UAE and Egypt (MENA-3) Will Grow 56% by 2026
MENA-3 to continue its growth in the gaming market from $1.8 billion in games revenue in 2022 to $2.8 billion with 87.3 million gamers in the next 5 years with lots of public and private investment SILICON VALLEY, Calif. – January 30, 2023 – Niko Partners, a market research and consulting firm covering video…
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02-06-2023
INDIA CLOSING IN ON 400 MILLION GAMERS IN 2022 RISING TO 630 MILLION BY 2026
India has the 2nd largest gamer base in the world behind mainland China SILICON VALLEY, Calif. – November 21, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their 2022 India Games Market report, including Niko’s proprietary market…
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11-21-2022
BY 2026 ASIA-10 MARKETS WILL HAVE MORE THAN 1 BILLION GAMERS
India’s videogames market has the highest projected 5-year growth rate at 21% SILICON VALLEY, Calif. – November --, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their 2022 Asia-10 Games Market reports. Niko forecasts that despite a…
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11-18-2022
CHINA GAMES MARKET REVENUE PROJECTED TO DECLINE FOR THE FIRST TIME IN 20 YEARS
A decline is projected for mobile games revenue, while PC games revenue is expected to rebound SILICON VALLEY, Calif. – Oct 27, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, has just revised its April 2022 forecast for China’s PC and…
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10-27-2022
Top five trends impacting the future of gaming in Asia are the Metaverse, Web 3, Cloud Gaming, Extended Reality, and Virtual Influencers
SILICON VALLEY, Calif. – Sept 08, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their report The Metaverse and Beyond: Future Trends of Gaming in Asia. Asia is at the forefront of gaming and is leading…
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09-08-2022
CHINESE YOUTH GAMER NUMBERS TO REBOUND TO PEAK LEVELS BY 2026
77% of Chinese Youth Reduced Gaming Time in 2022 as a Result of Government Restrictions SILICON VALLEY, Calif. – August --, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their 2022 China Youth Gamers report. China…
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08-09-2022
ASIA’S SHARE OF THE GLOBAL ESPORTS MARKET CONTINUES TO GROW
The Asia esports market is more than 57% of the $1.1 billion dollar global esports market. SILICON VALLEY, Calif. – July 13, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their 2022 Esports in Asia and…
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07-14-2022
NINTENDO SWITCH AND SONY PLAYSTATION DIG INTO CHINA’S MASSIVE GAMING MARKET
China’s console game and hardware market surpasses $2 billion for the first time SILICON VALLEY, Calif. – May 28, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced key findings excerpted from its newly published 2022 China Console Games Market…
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05-31-2022
CHINA’S VIDEO GAMES MARKET PROJECTED TO REACH $55 BILLION WITH 730 MILLION GAMERS BY 2026
Game related investments doubled from 2020 SILICON VALLEY, Calif. – May 17, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of two new reports: China Mobile Games Market Report and China PC Games Market Report, including Niko’s proprietary market model…
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05-17-2022
سيصل حجم أسواق الألعاب في المملكة العربية السعودية والإمارات العربية المتحدة ومصر إلى 85.8 مليون لاعب لتحقق إيرادات 3.1 مليار دولار بحلول عام 2025
:للتواصل محمد زاهر Zaher@nikopartners.com +20 0102 621 26 79 سيصل حجم أسواق الألعاب في المملكة العربية السُّعُودية والإمارات العربية المتحدة ومصر إلى 85.8 مليون لاعب لتحقق إيرادات 3.1 مليار دولار بحلول عام 2025 سوق ألعاب الفيديو السعودي وصل حجمه مليار دولار في سنة 2021 سيليكون فالي، كاليفورنيا – 6 يناير 2022 –شركة Niko Partners - وهي شركة…
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01-06-2022
Saudi Arabia, United Arab Emirates, and Egypt together will have 85.8 million gamers generating $3.1 billion in games revenue by 2025
Saudi Arabia’s games market reached $1 billion in 2021 SILICON VALLEY, Calif. – January 6, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their MENA (Middle East North Africa) Games Market Report. MENA has quickly emerged as a key growth…
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01-06-2022
Asia-10 Region will have 940.9 million gamers generating $41.8 B in games revenue by 2025
India’s videogames market has the highest projected 5-year growth rate at 29% SILICON VALLEY, Calif. – December 7, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their 2021 Asia-10 Games Market reports. Niko forecasts that PC and mobile gaming will…
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12-07-2021
INDIA IS THE FASTEST GROWING GAMES MARKET IN ASIA
On track to become a $1 billion market for video games December 7, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their 2021 India Games Market Report and 5-Year Forecast. This report covers the mobile & PC games market in India and is…
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12-07-2021
CLOUD GAMING IN ASIA TO JUMP 233% FROM 2021-2025
SILICON VALLEY, Calif. – September 10, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of a new report: Cloud Gaming in Asia. The report covers the state of cloud gaming in Asia, along with a detailed breakdown by market, where cloud gaming growth will come from and the…
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09-10-2021
ESPORTS INDUSTRY IN ASIA GENERATED MORE THAN HALF A BILLION DOLLARS IN 2020
The Asia esports market is more than 54% of the $1 billion dollar global esports market. SILICON VALLEY, Calif. – July 22, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of the 2021 Esports in Asia report. Asia is the world’s…
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07-22-2021
JOOST VAN DREUNEN JOINS NIKO PARTNERS AS ADVISOR
Game industry’s top academic and analyst joins the leading Asia games market research firm SILICON VALLEY, Calif. – June 22, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced that Joost van Dreunen has joined the company as an advisor. Considered the top academic in the $160 billion video games industry, Joost van Dreunen teaches at the…
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06-22-2021
CHINA’S CONSOLE GAMES MARKET PROJECTED TO REACH $2.5 BILLION WITH 24 MILLION GAMERS BY 2025
The Nintendo Switch has the largest market share among consoles in mainland China SILICON VALLEY, Calif. – June 16, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of a new report: China Console Games Market, including Niko’s proprietary market model and 5-year forecast through 2025. Key takeaways…
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06-16-2021
CHINA’S VIDEO GAMES MARKET PROJECTED TO REACH $55 BILLION WITH 781 MILLION GAMERS BY 2025
2020 was a big growth year with 31% increase in mobile games revenue. SILICON VALLEY, Calif. – May 27, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of two new reports: China Mobile Games Market Report and China PC Games Market Report, including Niko’s…
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05-27-2021
ASIA 10 REGION GAMES MARKET TO REACH 826 MILLION GAMERS AND GENERATE $42 BILLION IN REVENUE BY 2024
SILICON VALLEY, Calif. – November 18, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, forecasts that Asia will continue with strong growth in PC and mobile gaming for the next 5 years. Data and insights for 2019-2024e are published in new country-level reports on fast growth…
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11-18-2020
New Study Finds that Gamers Trust Streamers more than Salespeople when Purchasing Gaming Hardware and Devices
SILICON VALLEY, Calif. – November 3, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, today announced the release of their China Games Hardware and Infrastructure Report. This report delivers a detailed look at the internet infrastructure, hardware, devices, and components that enable gaming in China, how…
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11-03-2020
VIDEO GAMING IN CHINA PROJECTED TO PASS $46 BILLION in 2024
COVID-19 led to an increase in time and spending by nearly all gamers in China SILICON VALLEY, Calif. – May 6, 2020 – Niko Partners, a market research and consulting firm covering the video game industry in Asia, today announced the release of two new reports: China Mobile Games Report and China PC Games…
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05-06-2020
PC AND MOBILE GAMING IN GREATER SOUTHEAST ASIA PROJECTED TO PASS $8 BILLION
Growth driven by esports, 5G, and increased gamer spending SILICON VALLEY, Calif. – Nov 18, 2019 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: Southeast Asia + Chinese Taipei Mobile Games Report and Southeast Asia + Chinese Taipei PC Games…
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11-19-2019
CLOUD GAMING IN ASIA TO REACH $3 BILLION AND 60 MILLION GAMERS BY 2023
CLOUD GAMING IN ASIA TO REACH $3 BILLION AND 60 MILLION GAMERS BY 2023 Projected to pass 500 million gamers by 2028 SAN JOSE, Calif. – Sept 20, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia digital games market, today announced the availability of their 2019 Cloud Gaming in…
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09-20-2019
MOBILE ESPORTS TO BECOME THE FASTEST GROWTH SECTOR IN THE ESPORTS INDUSTRY
MOBILE ESPORTS TO BECOME THE FASTEST GROWTH SECTOR IN THE ESPORTS INDUSTRY Mobile esports will drive mass market participation and engagement SAN JOSE, Calif. – Aug 27, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia digital games market, today announced their prediction that mobile esports will become the fastest…
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08-27-2019
PC + MOBILE GAMES REVENUE IN CHINA PROJECTED TO PASS $41 BILLION WITH 767 MILLION GAMERS BY 2023
2018 combined revenue was up 11.5% over 2017, despite 9 month licensing freeze SAN JOSE, Calif. – May –, 2019 – Niko Partners, the leading market research and consulting firm covering the Asia games market, today announced the availability of their 2019 China PC Online Games Market Report and 2019 China Mobile Games Market Report with forecasts through 2023.…
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05-07-2019
NIKO PARTNERS RELEASES SOUTHEAST ASIA GAMER SEGMENTATION STUDY
60% of Greater Southeast Asia gamers are strongly drawn to esports SAN JOSE, Calif. – April 9, 2019 – Niko Partners, the leading experts on the digital games market in Asia, today announced the release of the first Greater Southeast Asia Gamer Segmentation study. The report provides a comprehensive look at who gamers in the…
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04-09-2019
ONLINE AND MOBILE GAMING IN GREATER SOUTHEAST ASIA PROJECTED TO REACH $7.5 BILLION
Growth driven by esports, improved mobile internet speed, and increased gamer spending SILICON VALLEY, Calif. – Nov 19, 2018 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: Greater Southeast Asia Mobile Games Report and GSEA PC Online Games Report, both…
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11-19-2018
CHINA GAMES REVENUE PROJECTED TO PASS $42 BILLION WITH MORE THAN 768 BILLION GAMERS BY 2022
Market growth surpasses previous projections SAN JOSE, Calif. – May --, 2018 – Niko Partners, the leading experts on the Asia games market, today announced the availability of their 2018 China PC Online Games Report and 2018 China Mobile Games Report with forecasts through 2022. According to the two studies, China will enjoy strong growth…
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05-07-2018
Niko Partners Releases Chinese Gamer Segmentation Study
SAN JOSE, Calif. – April 9, 2017 – Niko Partners, the leading experts on the digital games market in Asia, today announced the release of their inaugural Chinese Gamer Segmentation study. The report provides a comprehensive look at who Chinese gamers really are. The report brings together Niko’s expertise built on 16 years of analysis…
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04-09-2018
ONLINE AND MOBILE GAMING IN SOUTHEAST ASIA PROJECTED TO HIT $4.4 BILLION
Growth is driven by esports and international hit games SAN JOSE, Calif. – Nov 7, 2017 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: 2017 Southeast Asia Mobile Games Report and SEA PC Online Games Report, both with forecasts…
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11-07-2017
NIKO PARTNERS’ INITIAL STUDY ON TAIWAN PROJECTS A $2.35 BILLION MARKET
League of Legends Dominates as Taiwan’s Most Popular Game SAN JOSE, Calif. – Oct 11, 2017 – Niko Partners, the leading market research consultancy on the Asian games market, today announced the availability of their 2017 Taiwan Digital Games Market Report with Forecast through 2021, their first deep look at the games market in…
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10-11-2017
CHINA GAMES REVENUE PROJECTED TO PASS $35 BILLION BY 2021
Mobile game usage and revenue to overtake PC online games by 2018 SAN JOSE, Calif. – May 2, 2017 – Niko Partners, the leading experts on the Asian games market, today announced the availability of their 2017 China Digital Games Market Data Report with Forecast through 2021. According to the study, China will enjoy strong…
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05-03-2017
SOUTHEAST ASIAN PC ONLINE AND MOBILE GAMES REVENUE PROJECTED TO REACH $3.3 BILLION BY 2020
Mobile game usage and revenue to overtake PC online games by 2018
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11-03-2016
DESPITE NEW REGULATIONS, CHINESE DOMESTIC MOBILE GAMES REVENUE FORECAST TO HIT $8.3 BILLION IN 2017, 31% OF TOTAL DIGITAL GAMES REVENUE
New Chinese Regulations to Slow the Supply but not Demand for Mobile Games
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09-06-2016
21.5 MILLION CHINESE GAMERS TO PLAY DIGITAL GAMES VIA CONSOLES, OVERTHE-TOP BOXES OR SMART TVs BY 2020
Revenue from digital games played through the TV will exceed $1 billion in 2020, with 41% CAGR from 2015-2020
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07-07-2016
FOR IMMEDIATE RELEASE: BOLSTERED BY E-SPORTS, CHINA’S ONLINE GAMES REVENUE PROJECTED TO REACH $20.4 BILLION IN 2020
China’s Online Games Market hit $15.3 Billion in 2015
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05-03-2016
TWIG #386: CoD MW4 Revealed, Sony’s State of Play, Bungie’s End and 007 First Light - Deconstructor of Fun
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09-25-2023
19th Asian Games: China looks to create e-sports talent pipeline as popularity soars - Channel News Asia
09-24-2023
19th Asian Games: E-sports to be featured as official medal event for the first time - Channel News Asia
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