What you’ll learn from these reports:

East Asia is home to the world’s third and fourth largest video game markets. The region is long considered as a mature market as gaming has been integrated into the mainstream culture and industry. Despite facing challenges from an ageing population and slow economic growth, the region remains a force to be reckoned with. The region is the headquarters of many world-renowned game companies that are able to conquer the global game industry through international hit titles. In addition, the rise of esports also creates new opportunities for game-makers and brands to achieve success in the region. This proves that East Asia is a key market for game developers and publishers, hardware and device makers, infrastructure providers, and investors.

Niko’s East Asia regional research includes comprehensive reports on Japan, South Korea and Chinese Taipei that inform the reader about the latest developments in the video games market and esports industry in the region. These reports help you navigate the intricate dynamics of the region. Discover the latest developments & trends, as well as analysis and insights for the best business decision.

Check out other Asia-10 Report Series: India Games Market Report and SEA-6 Games Market Reports.

PUBLISHED NOVEMBER 2023

75+ slides each

$9,500 for the set of 3

$3,500 per report

East Asia Games Market Reports

Key takeaways from the analysis:

  • Niko Partners projects the East Asia PC and mobile game markets will generate $29.8 billion in 2023, reaching $30.8 billion in 2027.
  • East Asia gamers will increase from 108.3 million in 2023 to 110.6 million in 2027, growing by 0.6% amid demographic implosion.
  • Japan remains a gaming powerhouse and the world’s third largest video game market. Japan contributes more than 60% of total games revenue in the region. More than half of total East Asia gamers are also based in Japan.
    • Domestic console games revenue in Japan is expected to reach more than $3 billion in 2027.
  • Korea dominates the PC games market both by revenue and gamers. The Korean games market generate over 55% of total East Asia games revenue, while Korean PC gamers represent more than 45% of the total East Asia PC gamers.
    • 42.7% of Korean PC gamers spend some of their time playing at internet cafe (PC Bang), the highest share in Asia-10.
  • Chinese Taipei leads in terms of the share of population who are gamers, with more than 56% of the population being gamers, ahead of Japan and Korea.

Other notable findings include:

  • Further consolidation in the Japanese games industry as more Japanese games approved by China’s National Press and Publication Administration (NPPA).
  • Esports-related titles contribute to Korea’s games revenue with League of Legends one of the most popular esports titles in Korea.
  • Indie game studios and VTubers are among the major drivers of the Chinese Taipei’s game industry.
  • Introduction
  • Executive Summary
  • Macroeconomic data
  • PC Games Market​
    • PC Games Market Snapshot​
    • PC Games Revenue
    • Major PC Games Publishers
    • PC Gaming Overview​
    • Popular PC Games​ by Survey 
    • PC  Gaming Time and Spending​ by Survey 
    • Popular PC Game Distribution Platforms​ 
    • Internet Cafe Insights​ by Survey
  • Mobile Games Market​ 
    • Mobile Games Market Snapshot​
    • Mobile Games Market Revenue
    • Top Mobile Games by Downloads
    • Top Mobile Games by Revenue 
    • Top Publishers by Downloads​
    • Top Publishers by Revenue
    • Top Mobile Game Genres​ 
    • PC Games Revenue
    • Mobile Gaming Overview​
    • Popular Mobile Games​ by Survey 
    • Mobile Gaming Time and Spending​ by Survey 
    • Preferred Mobile Game Store​ by Survey 
  • Console Games Market
    • Top Console Platforms
    • Popular Console Games​ by Survey 
    • Console Gaming Time and Spending/Subscription​ by Survey 
  • Payments and Monetization
    • Payment Options​
    • Payment Insights​ by Survey
    • In-Game Spending Drivers​ by Survey
    • Preferred In-Game Spending​ by Survey
    • In-Game Ads​ by Survey
    • Cloud Gaming Insights​ by Survey
    • Reasons for Not Spending Money for Games​
    • What Non-Spenders Would Buy
  • Gamer Survey Insights 
    • Survey Respondents’ Demographics
    • Device Ownership​ by Survey
    • Popular PC and Smartphone Brands​ by Survey
    • Localization Insights​ by Survey
    • Source of Information for Games​ by Survey
    • Factors Driving Gamers to Try New Games​
    • Most Disliked Aspects in Games​ by Survey
    • Streaming and Video Content​ by Survey
    • New Technologies in Video Games​
  • Games Market Trends and Analysis
    • Updates on M&A and Investment
    • Games approved by China’s NPPA
    • Discourse on game disorder and issues related to games
  • Esports Data 
    • Overview and Updates of Local Esports Development
    • PC Esports Tournament Overview​
    • Mobile Esports Tournament Overview​
    • Major PC and Mobile Esports Tournaments​
    • Notable Teams and Sponsors​
    • Esports Engagement​ by Survey
    • Top Esports Games​
  • Game Regulations 
    • Overview of Game Regulations
    • Notable Regulatory Bodies and Influential Organizations
    • Game Rating
  • Appendix 
    • Methodology​
    • Genre List​
    • Glossary
  • About Niko 
    • Most Played PC Games​
    • PC Gaming Time (Weekly)
    • PC Game Spending (Monthly)
    • PC Game Downloads per Year
    • Share of PC Game Distribution Platforms​ Users
    • Share and amount of time of PC gaming hours by location
    • Reasons to visit internet cafes
    • Top Mobile Game Genres by Revenue (2023 H1)​
    • Top Mobile Game Genres by Download (2023 H1)​
    • Most Played Mobile Games
    • Mobile Gaming Time (Weekly)
    • Mobile Game Spending (Monthly)​
    • Preferred Mobile Game Store​ on Smartphone
    • Preferred Mobile Game Store​ on Tablet
    • Consoles Owned (% of console gamer respondents)
    • Most Played Console Games
    • Console Gaming Time (Weekly)
    • Console Game Spending (Monthly)
    • Console Games Purchased and Subscriptions
    • Preferred Payment Methods (% of respondents)​
    • What would make gamers spend in-game (% of respondents)
    • Preferred In-Game Spending (% of respondents)​
    • What gamers think about in-game ads (% of respondents)​
    • Engagement with Cloud Gaming​
    • Reasons for Not Spending Money for Games​
    • What Non-Spenders Would Buy
    • Survey Respondents’ Demographics​
    • Device Ownership​ among Survey Respondents
    • Popular PC and Smartphone Brands​ among Survey Respondents
    • Localization Insights​ among Survey Respondents
    • Source of Information for Games​ among Survey Respondents
    • Factors Driving Gamers to Try New Games​
    • Most Disliked Aspects in Games​ among Survey Respondents
    • Streaming and Video Content among Survey Respondents​
    • New Technologies in Video Games​
    • Esports Engagement​ among Survey Respondents​
    • Top Esports Games among Survey Respondents​
    • Activision Blizzard
    • Amazon Games
    • Apple
    • Association of Copyright for Computer Software (ACCS)
    • Audeze
    • Azur Interactive
    • Bandai Namco
    • Capcom
    • COLOPL
    • Computer Entertainment Rating Organization (CERO)
    • Computer Entertainment Supplier’s Association (CESA)
    • Crazy Racoon
    • Credit Saison
    • CyberAgent
    • Cygames
    • D3 Publisher
    • Dell
    • Detonation FocusMe
    • DoCoMo
    • Electronic Arts
    • Epic Games
    • Firewalk Studios
    • FromSoftware
    • Gamecity Technology
    • GungHo
    • Hololive
    • HP
    • Japan Esports Union (JeSU)
    • Japan Online Games Association (JOGA)
    • JCB
    • KADOKAWA
    • Koei Tecmo
    • KOEI TECMO​​
    • Konami
    • LINE Corporation
    • Mastercard
    • Media Exchange Group
    • Microsoft
    • miHoYo​
    • Ministry of Economy, Trade, and Industry (METI)
    • Mitsui Sumitomo
    • mixi
    • NCSoft​​
    • NetEase
    • Neural Pocket
    • Nexon​
    • Niconico
    • Nintendo
    • Nitroplus
    • Playrix
    • REJECT
    • Riot Games
    • Rovio
    • Sammy Networks
    • Samsung
    • Scarz
    • Sega​
    • Sega/Atlus
    • Sharp
    • Softbank
    • Sony
    • Spike Chunsoft
    • Square Enix
    • Supersonic Studios
    • Swordcanes Studio
    • Take-Two Interactive
    • Tencent
    • Tokyo Communications Group
    • Twitch
    • Twitter
    • Ubisoft
    • Union Pay
    • Valve (Steam)​​
    • VISA
    • Visual Arts
    • voodoo
    • Wargaming
    • Yostar
    • YouTube
    • ZETA DIVISION
    • 37Games
    • Action Square
    • Activision Blizzard​
    • ActozSoft
    • AD(X)
    • AfreecaTV
    • Apple
    • AquaTree
    • Aura Investment
    • Azur Interactive
    • Baby Bus Group
    • Century Games
    • Champ Vision
    • Daewon Media
    • Dplus
    • Dragonfly
    • DRX
    • Electronic Arts
    • Embracer Group
    • Game Rating Administration Committee (GRAC)
    • G Esports
    • Google
    • Gravity
    • H2 Interactive​
    • Habby
    • Hybe
    • International Esports Federation (IESF)
    • Ironmace
    • Kakao Corp
    • Kakao Games​
    • Korea Association of Game Industry (K-Games)
    • Korea Communications Commission (KCC)
    • Korea Creative Content Agency (KOCCA)
    • Korea Esports Association (KeSPA)
    • Korea Game Developers Association (KGDA)
    • Korea Mobile Games Association (KMGA)
    • Korean Fair-Trade Commission
    • Krafton​
    • KT Rolster
    • LG
    • Logitech
    • Mad Engine
    • miHoYo​
    • Mirana Ventures
    • Mmagnet
    • Mobirix
    • NCSoft​
    • Neowiz
    • Neptune
    • Netmarble​
    • Nexon​
    • NFLLY Studio
    • NHN
    • Nintendo
    • NXC Corporation
    • Pearl Abyss​
    • Remake Digital
    • Riot Games​
    • Samsung
    • SayGames
    • Secret Lab
    • Shift Up
    • SK Square
    • Smilegate​
    • Sony
    • Supersonic Studios
    • T1
    • Take-Two Interactive
    • Tencent
    • The Ministry of Culture, Sports, Tourism (MSCT)
    • Valve (Steam)​
    • voodoo
    • Webzen
    • Wemade
    • WEMIX PTE
    • 37Games
    • Acer
    • Actiontec
    • Activision Blizzard​
    • Alibaba
    • American Express
    • Apple
    • Applovin Corp
    • APTG
    • ASUS
    • Azur Interactive Games
    • Baby Bus Group
    • Bahamut
    • Beyond Gaming
    • Bikertopia Esports
    • Cayenne Entertainment
    • Chinese Taipei e-Sports Association (CTeSA)
    • Chinese Taipei Financial Supervisory Commission (FSC)
    • Chunghwa Telecom
    • Consumer Protection Committee of the Executive Yuan
    • CTBC Flying Oyster
    • Dell
    • Embracer Group
    • Epic
    • Far EasTone Telecom
    • Financial Supervisory Commission (FSC)
    • Flash Wolves
    • Foxconn
    • Gamania
    • Game Nobility
    • GameChanger Studio
    • GameFlier
    • Garena​
    • Gravity Games​
    • HABBY
    • Happy Tomato
    • HP
    • Huawei
    • International Games System
    • JCB
    • Kero Chart Studio
    • Lenovo
    • LG
    • Marslit Games
    • Mastercard
    • MediaTek
    • miHoYo
    • Millo Games
    • Ministry of Digital Affairs
    • Ministry of Education
    • MSI
    • NCSoft
    • Neon Doctrine
    • Netmarble
    • Nvidia
    • ONE Team
    • ONE Team
    • OPPO
    • PHOSEPO
    • Playerium
    • Playwith
    • PSG Talon
    • Qualcomm
    • Razer
    • Riot Games
    • Samsung
    • SayGames
    • SoftStar
    • Soft-World​
    • SPGame
    • Supersonic Studios
    • Taipei Computer Association
    • Taiwan Game Cooperation Development Association
    • Taiwan Game Industry Promotion Association (TGIPA)
    • Taiwan Mobile
    • Take-Two Interactive
    • Tanuki Game Studio
    • TSMC
    • UNDERSCORE
    • Union Pay
    • UserJoy Technology
    • Valve (Steam)​
    • Visa
    • VIVO
    • voodoo
    • Wanin International
    • Wargaming
    • Wayi Entertainment​
    • Wowwow Technology
    • Xiaomi
    • X-legend​
    • YouTube
    • ZerovHao
    • ZTE