East Asia Games Market Reports Series

Niko’s East Asia Games Market Reports are presented in an all-new way. We now offer one Market Model report (May), one Gamer Behavior & Market Insights Report (July-September), and one Market Model Update Report (November) for Japan and Korea, two largest market in the region.

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Key takeaways from the East Asia Market Model Reports

•  The East Asia video games market generated revenue of $30.1 billion in 2023, up 1.0% YoY. The East Asia video games market is set to decline by 2.9% in 2024, with revenue of $29.2 billion, and is forecasted to reach $30.8 billion in 2028, growing at a 5-year CAGR of 0.4%.
• Mobile continues to remain the largest segment, accounting for 68.4% of revenue in East Asia.
• The East Asia video game market had 96.3 million gamers in 2023, up 1.7% YoY. The total number of gamers is set to grow 0.8% in 2024, reaching 97.1 million, and is forecasted to reach 100.3 million in 2028 at a 5-year CAGR of 0.8%.
• Annual average revenue per user (ARPU) was $312.71 in 2023, but will decline to $307.04 in 2028 at a 5-year CAGR of 2.1%.
• Both Japan and Korea will struggle to grow over the next 5 years. Japan is currently undergoing a correction following the COVID-19 boom that saw double digit growth in 2020. Additionally, the highly depreciated yen has contributed to a reduction relative to USD projections even though spending in yen itself remains relatively stable.

  • About the Report
  • Executive Summary
  • Market Model Infographic
  • 2024 Market Model
    • Market Model – All Platforms
    • Market Model – Mobile
    • Market Model – PC
    • Market Model – Console
    • Market Model – Export
  • Analysis & Demographics
  • Forward Looking Analysis
  • Gamer Demographics
  • Appendix
  • Methodology
  • About Niko
  • Domestic Video Games Market – Mobile, PC, Console
  • Gamer Demographics – Gender, Age & Devices
  • Gamer Demographics – Employment Status and Income

Ministry of Culture, Sports, and Tourism (MCST)
Steam (Valve)

Set of 3 reports

MAY 2024

Market Model Report

PC, mobile, console, survey demographics, model assumptions, macroeconomic data, tables, exhibits & qualitative analysis

JUNE 2024

Gamer Behavior & Market Insights Reports

Gamer survey results, trends analysis, M&A, Internet cafes, regulations, esports & more


Market Model Update Report

Six-month update to the Market Model Report

See Niko’s other Games Market Report Series

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