What you’ll learn from these reports:

Southeast Asia is emerging as one of the fastest growing regions within the global video game industry landscape. The region offers major opportunities for game developers and publishers, hardware and device makers, infrastructure providers, and investors. The growing population, with higher demand for games, live streaming, and esports, is catching the attention of global game companies and policy makers. It is imperative to understand that each country in Southeast Asia needs a customized approach as the region is not homogeneous in terms of economic & infrastructure development, gamer profile, and preferences.

The SEA-6 Games Market Reports are a comprehensive guide informing you on the latest developments in the video games market and esports industry across six notable Southeast Asia markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Leveraging our comprehensive market model and survey insights involving 2,400+ gamers in the region, discover key data and trends on game publishers, top genre, growth drivers, esports, payments, financial transaction events, regulations, gamer preference & behavior, and more.

PUBLISHED OCTOBER 2023

75+ slides each

$18,000

$3,500 per report

SEA-6 Games Market Reports

Key takeaways from the analysis:

  • Niko Partners projects the SEA-6 PC and mobile game market will generate $5.8 billion in 2023, reaching $7.2 billion in 2027.
  • Games revenue continues to be dominated by the mobile games sector, with 66.4% of the region’s games revenue coming from mobile in 2023 and the share is expected to increase to almost 70% in 2027.
  • Singapore shows a particular growth for its mobile games’ revenue, surpassing more populous countries including Malaysia, Philippines, and Vietnam.
  • Indonesia and Thailand market made up almost half of the SEA-6 games revenue.
  • Indonesia and Vietnam are 63% of gamers, with Indonesia leading in gamer growth.
  • Indonesia and Singapore are the fastest growing in revenue up 9.9% and 8.2% YoY.

Other growth drivers include:

  • Esports remains a major driver for gaming in the region. Esports’ inclusion as a medal sport in the 19th Asian Games in Hangzhou, China, saw teams from SEA-6 countries’ all vying for the esports medals, with Thailand and Malaysia among the highest earners of esports medals in the event. SEA-6 esports market is estimated to generate $78.6 million in 2023.
  • Increased government support in SEA-6 to strengthen the local games industry and ecosystem through various initiatives, fundings, and regulatory updates.
  • SEA-6 sees continuous investments from global game companies, with new offices openings, collaborations, and gamers community outreach mark the importance of the region to the video game industry.
  • Introduction
  • Executive Summary
  • Macroeconomic data
  • PC Games Market​
    • PC Games Market Snapshot​
    • PC Games Revenue
    • Major PC Games Publishers
    • PC Gaming Overview​
    • Popular PC Games​ by Survey 
    • PC  Gaming Time and Spending​ by Survey 
    • Popular PC Game Distribution Platforms​ 
    • Internet Cafe Insights​ by Survey
  • Mobile Games Market​ 
    • Mobile Games Market Snapshot​
    • Mobile Games Market Revenue
    • Top Mobile Games by Downloads
    • Top Mobile Games by Revenue 
    • Top Publishers by Downloads​
    • Top Publishers by Revenue
    • Top Mobile Game Genres​ 
    • PC Games Revenue
    • Mobile Gaming Overview​
    • Popular Mobile Games​ by Survey 
    • Mobile Gaming Time and Spending​ by Survey 
    • Preferred Mobile Game Store​ by Survey 
  • Console Games Market
    • Top Console Platforms
    • Popular Console Games​ by Survey 
    • Console Gaming Time and Spending/Subscription​ by Survey 
  • Payments and Monetization
    • Payment Options​
    • Payment Insights​ by Survey
    • In-Game Spending Drivers​ by Survey
    • Preferred In-Game Spending​ by Survey
    • In-Game Ads​ by Survey
    • Cloud Gaming Insights​ by Survey
    • Reasons for Not Spending Money for Games​
    • What Non-Spenders Would Buy
  • Gamer Survey Insights 
    • Survey Respondents’ Demographics
    • Device Ownership​ by Survey
    • Popular PC and Smartphone Brands​ by Survey
    • Localization Insights​ by Survey
    • Source of Information for Games​ by Survey
    • Factors Driving Gamers to Try New Games​
    • Most Disliked Aspects in Games​ by Survey
    • Streaming and Video content​ by Survey
    • New Technologies in Video Games​
  • Games Market Trends and Analysis
    • General Outlook
    • Local game companies/homegrown Games and Events Update​
    • Analysis of Latest Trends (e.g. M&A, web3, gaming influencers, localization, non-endemic brands expansion to gaming)
    • 5G Rollout
  • Esports Data 
    • Overview of Local Esports Development
    • PC Esports Tournament Overview​
    • Mobile Esports Tournament Overview​
    • Major PC and Mobile Esports Tournaments​
    • Notable Teams and Sponsors​
    • Esports Engagement​ by Survey
    • Top Esports Games​
  • Game Regulations 
    • Overview of Game Regulations
    • Notable Regulatory Bodies and Influential Organizations
    • Game Rating
  • Appendix 
    • Methodology​
    • Genre List​
    • Glossary
  • About Niko 
    • Average hours per week watching online content
    • Visiting internet cafes percentage
    • Internet cafes preferences
    • Mobile internet market share (April 2023)
    • Fixed line broadband market share (April 2023)
    • Familiarity with future technology
    • Interest in implementing certain technologies in video games
    • How important are certain localization aspects for games
    • Why do gamers not spend money on games
    • What would gamers buy if they spent
    • What do PC gamers do when they see an in-game ad
    • What do mobile gamers do when they see an in-game ad
    • Unified payments interface (UPI) usage
    • UPI usage by payment platform (June 2023)
    • What Real Money Games do gamers Play
    • Which RMG platforms did gamers use in the past year
    • Average hours per week playing RMG title
    • Average spend per month on RMG titles
    • How important are the following when playing RMG
    • What do gamers most dislike about RMG titles?
    • Most Played PC Games​
    • PC Gaming Time (Weekly)
    • PC Game Spending (Monthly)
    • PC Game Downloads per Year
    • Share of PC Game Distribution Platforms​ Users
    • Share of PC gaming hours by location
    • Reasons to visit internet cafes
    • Top Mobile Game Genres by Revenue (2023 H1)​
    • Top Mobile Game Genres by Download (2023 H1)​
    • Most Played Mobile Games
    • Mobile Gaming Time (Weekly)
    • Mobile Game Spending (Monthly)​
    • Preferred Mobile Game Store​ on Smartphone
    • Preferred Mobile Game Store​ on Tablet
    • Consoles Owned (% of console gamer respondents)
    • Most Played Console Games
    • Console Gaming Time (Weekly)
    • Console Game Spending (Monthly)
    • Preferred Payment Methods (% of respondents)​
    • What would make gamers spend in-game (% of respondents)
    • Preferred In-Game Spending (% of respondents)​
    • What gamers think about in-game ads (% of respondents)​
    • Engagement with Cloud Gaming​
    • Reasons for Not Spending Money for Games​
    • Survey Respondents’ Demographics​
    • Device Ownership​ among Survey Respondents
    • Popular PC and Smartphone Brands​ among Survey Respondents
    • Localization Insights​ among Survey Respondents
    • Source of Information for Games​ among Survey Respondents
    • Factors Driving Gamers to Try New Games​
    • Most Disliked Aspects in Games​ among Survey Respondents
    • Streaming and Video content among Survey Respondents​
    • New Technologies in Video Games​
    • Esports Engagement​ among Survey Respondents​
    • Top Esports Games among Survey Respondents​
    • Acer
    • Activision Blizzard​
    • Agate
    • Alter Ego Esports​
    • Anantarupa Studio
    • Apple
    • Asus
    • Azur Interactive Games​
    • BabyBus Group​
    • Bigetron Esports​
    • Clay Game Studio
    • Dentsu
    • East Ventures
    • Electronic Arts (EA)​
    • Embracer Group​
    • EVOS Esports​
    • Garena​
    • Google
    • Gravity Game Link​
    • Greenwillow Capital Management
    • Indonesia Deposit Insurance Corporation (IDIC)
    • Indonesia Game Media
    • Indonesian Esports Federation (PBESI)
    • Indonesian Games Association (AGI)​
    • Indonesian ICT Business Association (APTIKNAS)​
    • Indonesian Ministry of Communication and Information Technology (Kemkominfo)
    • Indonesian Ministry of Tourism and Creative Industry (Kemenparekraf)
    • Indonesian Ministry of Youth and Sport (Kemenpora)
    • Indonesian Railway Company (PT KAI)
    • JCB​
    • Konami​
    • Lenovo
    • Lilith​
    • Lyto​
    • Mastercard​
    • Megaxus​
    • miHoYo​
    • Miniclip​
    • Moonton​
    • NUON Games
    • ONIC Esports
    • Outfit7​
    • Panorama Media
    • Playrix​
    • PokerCity​
    • Pos Indonesia
    • RevivaLTV
    • Rex Regum Qeon​
    • Riot Games​
    • Roblox Corporation​
    • Samsung
    • SayGames​
    • Sinar Mas Digital Ventures
    • Sony
    • Stairway Games
    • Supercell​
    • Supersonic Studios​
    • Take-Two Interactive​
    • The Lazy Media
    • TikTok
    • Toge Productions
    • Valve​
    • VISA​
      VIVO
      Xiaomi
      YouTube
      ZTE
    • ABI Global​
    • Activision Blizzard​
    • Aeonsparx
    • Airasia
    • Apple
    • AppLovin Corp​
    • Asiasoft (CIB Net)​​​
    • Asus
    • Azur Interactive Games​
    • BabyBus Group​
    • CIMB
    • Common Extract
    • Cubinet​​​
    • Double Eleven KL
    • Electronic Arts (EA)​
    • Embracer Group​
    • Epic Games​
    • Esports Integrated (ESI)
    • Garena​
    • Geek Fam​
    • Google
    • HomeBois​
    • Hoyoverse
    • Huawei
    • IAH Games​​​
    • Kaigan Games
    • Konami​
    • Kurechii Games
    • LCGDI
    • Lemon Sky Studios
    • Malaysian Digital Economy Corporation (MDEC)
    • Malaysian Ministry of Education (KPM)
    • Malaysian Ministry of Youth and Sports (KBS)
    • Mastercard​
    • Maybank
    • Metronomik
    • miHoYo​
    • MIMOS Technology Solutions
    • MiniClip​
    • Ministry of Communications and Multimedia Malaysia (K-KOMM)
    • Moonton​
    • NX3 Games
    • OPPO
    • Outfit7​
    • Passion Republic
    • Playrix​
    • Realme
    • Riot Games​
    • Roblox Corporation​
    • RSG​
    • SayGames​
    • Smilegate
    • Spacepup
    • Streamline Games
    • Supercell​
    • Supersonic Studios​
    • Take-Two Interactive​
    • Team Haq Esports Club​
    • Tencent​
    • TikTok
    • TODAK​
    • Ubisoft
    • Valve (Steam)​​​
    • VISA
    • Virtuos KL
    • Wargaming
    • Xiaomi
    • Xsolla
    • 2K Games​​
    • Acer
    • Activision Blizzard​
    • Ampverse
    • AP.Bren​
    • AppLovin Corp​
    • Asiasoft (Level Up!)​​​
    • Asus
    • ATF Capita
    • Azur Interactive Games​
    • BabyBus Group​
    • Blacklist International​
    • Block Asia Labs
    • Block Tides Ventures
    • CITI
    • Dell
    • Department of Trade and Industry (DTI)​
    • Dito
    • Dynamico Space
    • E-Gilas
    • Electronic Arts (EA)​​
    • Embracer Group​
    • Epic Games​​
    • Esports World Federation (ESWF)​
    • Evolution Data Centres
    • Execration​
    • FASTER Filipinx Americans
    • Game Developers Association of the Philippines (GDAP)​
    • Games and Amusement Board (GAB)​
    • Garena
    • Globe
    • Go Innov8 Technology
    • GO8 Labs
    • Grab
    • Gravity Game Hub​
    • Gravity​
    • HP
    • IBC Group, Block Tides Ventures
    • Information and Communications Technology Office (ICTO)​
    • kendikorp
    • Lenovo
    • Lilith​
    • LuponWXC
    • Mastercard​
    • Megawide
    • Mellowminx
    • miHoYo​
    • Minana Esports
    • MiniClip​
    • Mojang Studios​​
    • Moon Active​
    • Moonton
    • NAOS Esports​
    • Nas Company
    • Nestlé
    • Omega Esports​
    • OPPO
    • Origin
    • Outfit7​
    • PayPal
    • Philippine Esports Organization (PESO)
    • Philippine Trade & Investment Center in Silicon Valley (PTIC-SV)
    • Philippines eSports Organization (PeSO)​
    • Playrix​
    • Ranida Games
    • Riot
    • Roblox Corporation​
    • SayGames​
    • Smart
    • Supersonic Studios​
    • Synthillate
    • Take-Two Interactive ​
    • Team Sibol
    • Tencent
    • The Cultural Center of the Philippines
    • Tier One Entertainment
    • TikTok
    • Union Bank
    • Valve (Steam)​​
    • VISA​
    • Wemade​
    • Yield Guild Games
    • YouTube
    • 4Divinity
    • Activision Blizzard​
    • aelf
    • Affyn
    • Alibaba
    • American Express​
    • Animoca Brands
    • Animoca Ventures
    • Apple
    • AppLovin Corp​
    • Asus
    • Azur Interactive Games​
    • Bandai Namco Entertainment Asia​​
    • Bleed Esports
    • Chain Hill Capital
    • Championify
    • Citibank​
    • CMCC Global
    • Cocoon Capital
    • Com2uS
    • DBS
    • Decentralised Gaming Ventures
    • Economic Development Board (EDB)​
    • Electronic Arts (EA)​
    • Embracer Group​
    • Enterprise Singapore (ESG)​
    • EPIC​​​
    • Ethlas
    • Eyeball Games
    • Falcon Capital
    • Galaxy Racer
    • GameFi Ventures
    • GamePhilos
    • GamePhilos Studio
    • Garena
    • Gilette
    • Global Esports Federation
    • goGame​​
    • Gravity
    • Hashed
    • HSBC​
    • IGG​
    • Impunity Esports​
    • Infocomm Media Development Authority’s (IMDA)​
    • International Olympic Committee
    • Kingsway Capital
    • Lenovo
    • Level Infinite
    • Liberty City Ventures
    • Lilith​
    • Long Tech​
    • M1
    • Mastercard​
    • Metabora SG
    • Microsoft
    • miHoYo​
    • Miniclip​
    • Ministry of Communications and Information
    • Mojang Studios
    • Moon Active​
    • Moonton​
    • Mundfish
    • MyRepublic
    • Netease
    • Netmarble​
    • Nigma Galaxy
    • Nintendo
    • OCBC​
    • ONE Esports
    • Paper Rex​
    • Playpark
    • Playrix​
    • Playtika​
    • Pomerium
    • Razer
    • Reckoner Industries
    • Riot
    • Roblox Corporation​
    • Samsung
    • SayGames​
    • Scopely
    • Sea Limited
    • SevenX Ventures
    • SIMBA
    • Singapore Cybersports & Online Gaming Association (SCOGA)​
    • Singapore Esports Association (SGEA)​
    • Singapore Games Association (SGGA)​
    • Singapore Ministry of Community, Culture, and Youth (SMCCY)​
    • Singapore Tourism Board (STB)​
    • Singtel
    • SKT
    • Sony
    • StarHub
    • Supersonic Studios​
    • Take-Two Interactive​
    • Team Flash SG​
    • Team SMG​
    • The Iterative Collective (TIC)
    • TikTok
    • Ubisoft
    • UOB​
    • Valve (Steam)​​
    • Visa​
    • voodoo​
    • W Labs
    • Xsolla
    • Xterio Ltd.
    • ​YouTube
    • Zynga
    • 9 CAT DIGITAL
    • Acer
    • Activision Blizzard​
    • AIS
    • AMD
    • Ampverse
    • Ant Group
    • Apple Pay​
    • Asiasoft​​
    • Asphere Innovations Public Company Limited (AS)
    • Asus
    • Attack All Around​
    • Axion Ventures
    • Azur Interactive Games​
    • BabyBus Group​
    • Bacon Time​
    • Bangkok Bank​
    • Big Bang Theory
    • Bitkub Online Co., Ltd. (Bitkub)
    • Buriram United Esports​
    • Citi​
    • Dell
    • Digital Economy Promotion Agency (DEPA)​
    • Electronic Arts (EA)​
    • Electronics Extreme (EXE)​​
    • Embracer Group​
    • GambitGhost Studio
    • Gamecity Technology​
    • Garena​
    • Gen Play
    • HP
    • Huawei
    • Infinix
    • ini3​​
    • JMastercard​
    • Kasikorn Bank (KBank)​
    • Konami​
    • Krafton
    • Lenovo
    • Logitech
    • Lykke Studios
    • Made in Thailand​
    • miHoYo​
    • Miniclip​
    • Ministry of Digital Economy and Society​
    • Ministry of Tourism and Sports​
    • Mojang Studios
    • Moon Active​
    • Nakamoto Games
    • Netmarble​​
    • Nexon
    • Nokia
    • NTT Ltd
    • Outfit7​
    • Playrix​
    • Qualcomm Technologies
    • Riot Games​
    • Roblox Corporation​
    • SABUY
    • SayGames​
    • Shengqu Games
    • SHIN-A Service
    • Siam Commercial Bank (SCB)​
    • Sports Authority of Thailand​
    • Supersonic Studios​
    • Take Two
    • Tencent​
    • Thai E-Sports Federation (TESF)​
    • Thai Game Software Industry Association (TGA)​
    • TikTok
    • Titan Capital Group Holdings
    • True Axion Interactive
    • True Corporation
    • Tungruan Forever Public Company (GLORY)
    • Ubisoft
    • UOB​
    • Valve (Steam)​​
    • Vampire Esports​
    • Visa​
    • voodoo​
    • YouTube
    • ABI Global​
    • Activision Blizzard​
    • Amanotes
    • Apple
    • Asia Commercial Bank (ACB)​
    • Asian Electronic Sports Federation (AESF)
    • Asus
    • Azur Interactive Games​
    • BabyBus Group​
    • Bank for Investment and Development of Vietnam (BIDV) ​VinFast
    • BeazTek Studio
    • CERBERUS Esports​
    • CNJ Esports
    • CrazyLabs
    • D’ Xavier​
    • Dell
    • DUT Studio
    • Electronic Arts (EA)​
    • Embracer Group​
    • EPIC​​​
    • EZ Games
    • Funtap​
    • GAM Esports​
    • Gamota
    • Garena​
    • Gojek
    • HP
    • Huawei
    • IGS​
    • Lilith​
    • miHoYo​
    • Ministry of Culture, Sports, and Tourism (MCST)​
    • Ministry of Information and Communications (MIC)​
    • MobiFone
    • Moon Active​
    • National Innovation Center (NIC)​
    • Nintendo
    • OPPO
    • Outfit7​
    • Playrix​
    • RealMe
    • Roblox Corporation​
    • Saigon Phantom​
    • SayGames​
    • Sony
    • Supersonic Studios​
    • Team Flash​
    • Techcombank (TCB)​
    • TEGA Studio
    • TikTok
    • Ubisoft​
    • Valve (Steam)​​​
    • Vietcombank (VCB)​
    • Vietnam Bank for Agriculture and Rural Development (Argibank) ​
    • Vietnam Chapter of International Game Developers Association​
    • Vietnam Game Development Alliance (VGDA)​
    • Vietnam Recreational and Electronic Sports Association (VIRESA)​
    • Vietnam Software & IT services Association (VINASA)​
    • Viettinbank​
    • VIVO
    • VNG Corporation​
    • VTC
    • Western Union
    • YouTube