A free bulletin by Niko Partners x mindGAME
It’s widely understood, BGMI and Garena Free Fire top the gaming market in India, but did you know the Granny series and Choo Choo Charles, mobile games that blend puzzle and horror elements are taking the casual segment by storm? In China and Korea, League of Legends has long been a staple of the PC gaming ecosystem, but more recently LoL made waves in a market it’s historically struggled to find a foothold in – Japan.
Niko Partners is collaborating with mindGAME, a video game insights platform that tracks the popularity of video games, genres and publishers over time with its proprietary mindSHARE metric – a benchmark of a game’s relative popularity using billions of online searches and engagement across social media, video platforms, and livestreaming channels.
This new bulletin highlights games that over index relative to their global baseline across five key markets tracked by Niko: Japan, India, Saudi Arabia, South Korea, and China. We spotlight titles that are more popular in these markets compared to their global performance – showing not just what’s trending, but what games are truly resonating in each market.
All data visualizations are sourced from mindGAME and Niko’s China Games & Livestreaming Tracker, with analysis from Niko Partners, so you will know the “why behind the what” of the data.
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