What you’ll learn from this report:
India secured its position as the world’s most populous nation in 2023 and retained its title as the fastest growing video games market in Asia*. Total gamers in India are forecasted to have surged a remarkable 343% in the 10 years between 2017 and 2027, climbing to 641.2 million in 2027. Video games revenue is also on the rise, forecast to increase 21% YoY in 2023 to $868 million**. Factors such as higher disposable income, the growth of internet connectivity, and low-cost smartphones are propelling India’s video games market forward.
This data is just a small part of the newly released 79-page 2023 Niko Partners India Games Market report, that includes Niko’s proprietary market model and 5-year forecast through 2027, along with qualitative and quantitative analysis on gamer demand, behavior and usage for mobile, PC, console games.
The India Games Market Report is a comprehensive guide that informs you of the latest developments across the video games and esports sectors in India. From the importance of localization to user preferences for in-game monetization, discover how gamers in India engage with video games so you can make the best business decision.
*Niko Partners tracks 11 markets in Asia including China, Japan, South Korea, Chinese Taipei, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and India.
** Excludes revenue generated from Real Money Games
PUBLISHED SEPTEMBER 2023
79 slides
$5,000
Key takeaways from the analysis:
- Niko Partners projects India video games revenue across all platforms to reach $868 million in 2023, up 21.2% YoY.
- India’s video game market is the fastest growing by gamers and revenue, which is forecast to reach $1.6 billion by 2027, growing at a 5-year CAGR of 17.2%.
- The number of gamers in India across all platforms is forecast to reach 444 million in 2023, up 12.1% YoY.
- The number of gamers across all platforms in India is forecast to reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1%.
- India is a mobile first market with 96.8% of total gamers playing on a smartphone or tablet.
- 31% of the 444.4 million gamers will spend on video games in 2023, with annual ARPPU reaching $6.38
- The return of BGMI and Free Fire are positive signs for the industry and foreign game companies looking to enter the market.
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