This is Niko Partners’ second annual report covering the MENA (Middle East North Africa) region. The MENA games market has quickly emerged as a key growth region for the global video game industry.
To provide a representative overview of Arabic speaking markets, the report focuses on what we call the MENA-3: Saudi Arabia (KSA), the United Arab Emirates (UAE), and Egypt. The report includes a comprehensive market model and 5-year forecast through 2026 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior, with gamer behavior based off a survey of 1,126 gamers across the three countries.
هذا التقرير متوفر باللغة الإنجليزية. إذا كنت مهتم بالحصول على نسخة باللغة العربية برجاء التواصل معنا.