What you’ll learn from this report:

The gaming industry in the MENA-3 region has experienced significant growth over the past few years, and video game revenue is projected to add $1 billion since 2022 by 2027 to surpass $2.65 billion. Fueled by increasing public and private investment in the games industry, high disposable income, and rising demand from its young population, MENA has quickly emerged as a notable region to watch in the global video games industry. This report is an essential guide to navigate your way in three leading markets in the region: Saudi Arabia, UAE, and Egypt.

This third annual MENA-3 video games market report includes a comprehensive market model and 5-year forecast through 2027 by games segment with key data on game publishers, games rankings, growth drivers, and trends. This includes detailed breakdowns for esports, product distribution, payments, financial transaction events and regulations as well as qualitative and quantitative analysis on gamer demand, spending, and behavior, based on our survey of 1,160 gamers across the three countries.

هذا التقرير متوفر باللغة الإنجليزية. إذا كنت مهتم بالحصول على نسخة باللغة العربية برجاء التواصل معنا.

Contact us for package deals on continuous MENA research for 2024

Key takeaways from the analysis:

  • The MENA-3 video game market generated total revenue of $1.92 billion in 2023, up 7.8% YoY, rising to $2.65 billion in 2027 at a 5-year CAGR of 8.2%. Games markets in all 3 countries we track grew in 2023.  
  • Total number of gamers reached 68.4 million in 2023, up 2.9% YoY, rising to 79.6 million in 2027 (5-year CAGR 3.7%).  
  • 71.5% of gamers in MENA-3 engage with esports in some capacity such as watching esports content, playing esports games or competing in amateur or professional tournaments. Government support for esports is a major growth driver in the region.  
  • Saudi Arabia (KSA) is the largest market by games revenue in MENA-3 and is considered the gaming powerhouse of the region, generating more than half the regional revenue in 2023.  
  • Smartphones are both the most used device for playing games in MENA-3 (87.2% of gamers) and have the highest average hours played each week (8.7 hours). 
  • The top 3 most played IPs in the MENA-3 region (PUBG, EA Sports FC, and Call of Duty) are played by two-thirds of all gamers, based on Niko’s survey results.
  • Report Highlights
  • Market Size, Forecast, and Macroeconomic Trends
  • Regional Overview
  • Gamer Behavior and Survey Results
  • Mobile Games Market
  • PC Games Market
  • Console Games Market
  • Internet Cafes
  • Esports and Livestreaming
  • Infrastructure, Network and Technology
  • Localization and Payments
  • Regulations and M&A
  • Other MENA Markets
  • Appendix (Methodology, Genre List and Glossary)
  • About Niko

Exhibit 1: Saudi Arabia male to female ratio
Exhibit 2: UAE male to female ratio
Exhibit 3: Egypt to male to female ratio
Exhibit 4: Gamers demographics
Exhibit 5: Occupation of MENA-3 Gamers by market
Exhibit 6: Salary of MENA-3 gamers across all markets
Exhibit 7: Average hours per week
Exhibit 8: MENA-3 gamers device ownership
Exhibit 9: Top IPs in MENA Across All platforms
Exhibit 10: Time spent on video games per week
Exhibit 11: Amount spent on video games per month
Exhibit 12: Reason for spending in Mobile games
Exhibit 12: Mobile Games in-game items purchase
Exhibit 13: Smartphone brand for gaming
Exhibit 14: Tablet brand for gaming
Exhibit 15: Smartphone store for gaming
Exhibit 16: Tablet store for gaming
Exhibit 17: Most played PC Games in MENA-3
Exhibit 18: Sources for obtaining new PC game info
Exhibit 19: Time spent on PC Games per week in Saudi Arabia
Exhibit 20: Time spent on PC Games per week in UAE
Exhibit 21: Time spent on PC Games per week in Egypt
Exhibit 22: Money spent on PC Games in Egypt
Exhibit 23: Money spent on PC Games in UAE
Exhibit 24: Money spent on PC Games in Saudi Arabia
Exhibit 25: Items purchased in PC Games in Egypt
Exhibit 26: Items purchased in PC Games in UAE
Exhibit 27: Items purchased in PC Games in Saudi Arabia
Exhibit 28: Desktop brand for gaming
Exhibit 29: Laptop brand for gaming
Exhibit 30: PC Store by user share
Exhibit 31: PC Store by average downloads
Exhibit 32: Console ownership in MENA-3
Exhibit 33: Console games purchased per year in MENA-3
Exhibit 34: Time spent playing console games in Egypt
Exhibit 35: Time spent playing console games in UAE
Exhibit 36: Time spent playing console games in Saudi Arabia
Exhibit 37: Average spend per month on console games in UAE
Exhibit 38: Average spend per month on console games in Egypt
Exhibit 39: Average spend per month on console games in Saudi Arabia
Exhibit 40: Reason to spend money on Console IAP
Exhibit 41: Sources for obtaining console game info
Exhibit 42: Next console purchase
Exhibit 43: Most used console game subscription services
Exhibit 44: Internet cafe usage
Exhibit 45: Favorite place for gaming
Exhibit 46: Primary reason for attending internet cafes
Exhibit 47: Gamers8 Awareness among gamers
Exhibit 48: Esports engagement in MENA-3
Exhibit49: Platforms for watching gaming content
Exhibit 50: Hours per week watching game related content
Exhibit 51: Awareness of video game related technology/concepts
Exhibit 52: Interest in video game related technology/concepts
Exhibit 53: Text voice localization priority
Exhibit 54: Playing online/social games preferences
Exhibit 55: voice chat usage preferences

Acer
Activision Blizzard
AD Gaming
Advanced Initiative Company (AIC)
Aman
Amanotes
Animoca Brands
Apple
Applovin Corp
Artisan Studio
Asteer Entertainment
Asus
Azur Interactive Games
Bandai Namco
Bathesda
Bigo.Live
Blacknut
BME
Bungie
Bytedance
Century Games
Continental investment
Dell
Dream Games
Electronic Arts
ELEX
Epic Games
Falafel Games
Farcana
Fawry
Fenbishi Capital
Funplus
Galactech
GAM3S.GG
Gameberry Labs
Gametion Global
Garena Games Online
GB Arena
Hexacore
Honor
Hoplay
HP
HTC VIVE
Huawei
Huuuge Games SP
Infinix
Instapay
Kakao Entertainment
Kamagames
KFC Middle East
Konami
Kooapps
Last Resort esports
Lenovo
Level Infinate
LG
Likecard
Lilith Games
Manga Productions
Mango
Mashreq Bank
Master Card
Mayaslward
Mechanism Capital
Meta
Microsoft
Miniclip
Moon Active
MSI
Natify
NEOM
Nexon
Nifty Crafts
Nimo TV
Nine66
Nintendo
Nuqtah
ONEMT
Oneplus
OPPO
Outfit7
Pixoul Gaming
Planet X
Playtrix
Poco
Proxy Planet
Public Investment Fund
Qiddiah
Rababa Games
Raidan Arc
Razer
Realme
REKT Studios
Remal Information Technology
Remedy Entertainment
Roblox Corporation
Robocom VR
Samsung
Sand Soft Games
Saudi National Development Fund
Saudia Airlines
Savvy games Group
SAWA Group
Saygames
Scalo technologies
Scoplay
Skgames
Social Development Bank of Saudi Arabia
Sony
STC
STC Play
Stillfront Group
Superscell
SUPERSONIC STUDIOS
Take- Two Interactive
Tamatem Games
Telecom Egypt
Tencent
The Tiny Digital Factory
Timi Studios
True Gamers
Twitch
Ubisoft
Unity
VIVO
Voodoo
VOV Gaming
VSPO
Wildlife Studios
Xiaomi
Yalla Techbology
Yavy Games
Youtube
ZTE

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