China Games Market Reports Series

Niko’s 2024 China Games Market Reports are presented in an all-new way. We now offer one Market Model report (May), one Gamer Behavior & Market Insights Report (June), and one Market Model Update Report (November). Each report includes sections on PC, mobile and console segments.

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Key takeaways from the China Market Model Report:

• The China video games market generated revenue of $47.5 billion in 2023, up 6.2% YoY and marking a return to growth after the 2.5% decline in 2022.
• 36% of gamers spend money on video games with monthly ARPPU reaching $16.11.
• The China video games market is set to grow 4.9% in 2024, with revenue of $49.8 billion, and is forecasted to reach $55.0 billion in 2028, growing at a 5-year CAGR of 3.0%.
• In 2024, Mobile is set to remain the largest market by spending, accounting for 68.7% of revenue, followed by PC (28.4%) and console (2.9%).
• All platforms are set to see growth in 2024, with console and mobile being the fastest growing segments.
• The China video game market had 715.9 million gamers in 2023, up 1.4% YoY. The total number of gamers is set to grow 0.9% in 2024, reaching 722.5 million, and is forecasted to reach 747.9 million in 2028 at a 5-year CAGR of 0.9%.
• Annual average revenue per user (ARPU) was $63.34 in 2023 and will grow to $73.51 in 2028 at a 5-year CAGR of 2.1%.

  • About the Report
  • Executive Summary
  • Market Model Infographic
  • 2024 Market Model
    • Market Model – All Platforms
    • Market Model – Mobile
    • Market Model – PC
    • Market Model – Console
    • Market Model – Export
  • Analysis & Demographics
  • Forward Looking Analysis
  • Gamer Demographics
  • Appendix
  • Methodology
  • About Niko
  • Domestic Video Games Market – Mobile, PC, Console
  • Gamer Demographics – Gender, Age & Devices
  • Gamer Demographics – Employment Status and Income

Activision Blizzard

Set of 3 reports

MAY 2024

Market Model Report

PC, mobile, console, survey demographics, model assumptions, macroeconomic data, tables, exhibits & qualitative analysis.

JUNE 2024

Gamer Behavior & Market Insights Reports

Gamer survey results, trends analysis, M&A, Internet cafes, regulations, esports & more


Market Model Update Report

Six-month update to the Market Model Report

See Niko’s other Games Market Report Series

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