Chinese Gaming Market Surpasses $50 Billion as AI, Premium Gaming, and New Monetization Models Reshape Growth
China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing the $50 billion mark for the first [...]
August 27, 2026
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Livestreaming Tracker July 2026 Highlights: miHoYo’s RPG Portfolio Leads China’s Livestreaming Ranking
RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Livestreaming Tracker reveals that [...]
August 20, 2026
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August 13, 2026
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Niko Partners observations at ChinaJoy 2026
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has attended every ChinaJoy since the first one, [...]
August 6, 2026
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India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
(updated on August 26 with a clarification on Generative AI sentiment) India's gaming market reached a major milestone in 2025, generating $1.04 billion in revenue, up 14.8% [...]
$7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets
Video game markets in Southeast Asia are entering a new chapter of growth, driven by an expanding player base, increasing digital connectivity, and evolving consumer behavior. For [...]
Auto chess dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners China Learn more >
East Asia remains a global video game powerhouse, albeit with ongoing economic headwinds. Japan and South Korea, the world’s third- Learn more >
RPG titles dominated China’s livestreaming landscape in August 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >