RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Livestreaming Tracker reveals that RPG remained one of the most-watched genres in China’s livestreaming market in July 2026, led by strong viewership across miHoYo’s portfolio.
- miHoYo delivered a strong portfolio-wide performance in July, with four tracked titles recording double-digit percentage growth. Together, the three miHoYo RPG titles generated a combined Niko Index (viewership) of nearly 160 million and occupied three of the top five RPG positions in July.
- Genshin Impact ranked #1 among RPGs in July, with a Niko Index of 67.8 million, up 55% MoM. Bilibili alone recorded 25.6 million views on a single day, July 31, driven by its Version 7.0 preview special. key updates including its snowy open-world areas, train network and two new playable characters, Odette (5-star) and Alyosha (4-star).
- Honkai: Star Rail achieved the strongest growth among miHoYo’s released titles, rising 73% MoM to 47.9 million. Bilibili alone recorded 21.2 million views on a single day, July 3, driven by its Version 4.4 preview livestream. The version was later launched on July 15, featuring a limited five-star character and the second phase of the Fate/Stay Night crossover story collaboration, which took place from July 24, helping boost its position on the mobile game and live streaming charts.
- Zenless Zone Zero increased to 44.2 million viewers (+34% MoM) amid its 2nd anniversary celebration Version 3.0 in-game content, along with announcing a collaboration with KFC which helped propel livestreaming viewership. Bilibili alone recorded 22.3 million views on a single day, July 17, driven by its Version 3.1 anniversary preview livestream, which was later launched on July 29. The version included the addition of Remiel as the first playable void hunter in the game
The above is an extract from our China Games & Livestreaming Tracker July 2026 summary. See the free sample here.
Niko Partners’ China Games & Livestreaming Tracker views all current and historical data in our dashboard, updated every 24 hours. Niko’s Analysts write and post monthly analysis of key trends and data observed in the Tracker to help our clients with important insights. Learn more about the platform here. Book your free demo!
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