Tencent’s Live Streaming Notice

Tencent Games announced a plan to standardise the behaviour of anchors on live streaming platforms. The move comes after regulators have intensified supervision of the live streaming industry in the past year. As an online games operator, Tencent is assuming responsibility for the game content and responsibility for the anchors’ compliance in promoting the game on [...]

2019-02-18T17:59:00-07:00February 18th, 2019|Categories: Uncategorized|

Gaming Addiction in China

This article is a short excerpt from our most recent Asia Trends Report. Niko's Asia Trends Report is subscription based, timely, in-depth analysis of the market’s most important topics as they happen. Past notes have included topics such as regulatory landscape changes, how the next 150 million mobile gamers will enter China’s mobile games market, analysis [...]

2019-02-13T08:06:03-07:00February 13th, 2019|Categories: Uncategorized|

Tencent, NetEase and Perfect World included in January approval list

China’s new gaming regulator, the State Administration of Press and Publication (SAPP), released today a list of digital games that have been granted a license for publication. Tencent, NetEase and Perfect World have titles in this list, which is the 4th batch of licenses since December 19, 2018 which licensing resumed after a 9-month ban.   [...]

2019-01-25T07:51:03-07:00January 25th, 2019|Categories: Uncategorized|

How Chinese and American gamers differ

This article by Nick Yee of Quantic Foundry was originally published at VentureBeat, and with further statistical detail, at Quantic Foundry.  Since the beginning of 2018, Quantic Foundry and Niko Partners have been working together on a series of survey-based projects. Niko Partners is a market research and consulting firm covering the games markets in Asia. In one of [...]

2019-02-22T18:49:55-07:00January 7th, 2019|Categories: Uncategorized|

2018’s most popular articles and analysis

Since 2002, Niko Partners been publishing reports, analysis, and articles about the China and Greater Southeast Asia games markets. We’ve put together this list of our most popular analysis of 2018, organized by topic. You can also check our blog for frequent industry updates, articles and analysis, and subscribe to our free newsletter for each week’s [...]

2019-01-07T14:52:36-07:00January 7th, 2019|Categories: Uncategorized|

A new Online Game Ethics Committee is formed in China

An Online Game Ethics Committee has been established in Beijing under the guidance of the Publicity Department of the Central Committee of the Communist Party of China (CCPD). The newly established committee is formed of game experts and scholars who will evaluate whether certain games abide by the social values that China holds dear. China’s state [...]

2018-12-11T20:00:20-07:00December 11th, 2018|Categories: Uncategorized|

Tencent and NetEase Q3 results support Niko forecast for 2018

Tencent and NetEase are the two largest games companies in China, accounting for more than 70% total games revenue generated domestically. Each company recently posted earnings for the first nine months of 2018. Since April, there has been a temporary game license approval freeze in China, which has had an impact on the entire games industry. [...]

2018-12-07T09:07:02-07:00December 5th, 2018|Categories: Uncategorized|

China games revenue projections revised downward due to China’s game approval freeze

Niko Partners has published an updated market model and 5-year forecast through 2022 for China’s PC Online and Mobile games market in Mainland China. 2018 games revenue has been adjusted downwards due to the ongoing temporary game approval freeze that started in April 2018. We now project total games revenue in China to reach $30.8 billion [...]

2018-11-15T08:25:33-07:00November 15th, 2018|Categories: Uncategorized|

An update on China’s games licensing freeze

China’s digital games market has endured a temporary game licensing freeze since April 2018, which we explained in our blog post published on September 17, 2018. The cause is regulatory agency restructuring, and it has impacted all game companies operating in China. Tencent, previously a top 5 internet company globally by market cap, has lost over [...]

2018-10-24T09:49:35-07:00October 24th, 2018|Categories: Uncategorized|