The mascot of the 31st SEA Games is Sao La, which is based on the saola, a rare animal native to central Vietnam listed in Vietnam’s Red Book of Endangered Species and one of the world's rarest animals. The Southeast Asian Games (commonly known as the SEA Games) is a biennial multi-sport event that involves athletes [...]
The Insomnia Egypt Gaming Festival 2022, the largest gaming event in the country, took place February 17–19 in Cairo. The Insomnia Gaming Festival originated in the UK and this year marked the 3rd time it was held in Egypt. The festival allows gamers to try out the latest video games, compete in esports tournaments, take [...]
Niko's China Games Streaming Tracker ranks more than 600 game titles in China based on 6 different metrics. It helps us, and our clients, identify games that are rising (or falling) quickly in the ranks. Elden Ring (From Software of Japan) has demonstrated strong popularity in the first week. Elden Ring ranked #3 on our Niko [...]
Southeast Asia is a fast-growing region for the gaming industry. Niko Partners estimates that total mobile & PC game revenue will reach $6.7 billion in Southeast Asia in 2025, with an estimated CAGR of 7.8% for 2021-2025. Esports is an important segment of the games industry, especially in Southeast Asia where there are over 100 million [...]
The Lunar New Year holiday is when we see the highest demand for gaming in China annually. The beginning of the Year of the Tiger was no different according to data from our China Games Streaming Tracker. According to our tracker, Tencent’s Honor of Kings was the most watched game on Chinese game livestreaming platforms [...]
Niko analysts are dedicated every day to tracking and analyzing all aspects of video games, esports, and streaming in Asia. At the start of each year, we present our predictions for the video game industry in Asia. We have now expanded our coverage to include 14 markets in East Asia, Southeast Asia, Middle East North Africa (aka West Asia North Africa), and South [...]
Harry Potter: Magic Awakened, which launched in mainland China (first market worldwide) on iOS, Android, and PC on September 9, 2021 has had the most successful video game launch of this year in the country. Harry Potter: Magic Awakened was developed by NetEase with support from Portkey Games and is an RPG game with card-based combat that takes place in the Harry Potter universe [...]
The Philippines is the surprising hotbed of Axie activity. Blockchain technology has been around since the 1980s, but it has only recently gained widespread attention as a result of the rise in the popularity of cryptocurrency, such as Bitcoin and others. The latest use of blockchain technology is in video game development, what is referred to as blockchain [...]
The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that emphasizes the restriction of how much time youth gamers are allowed to play. The new rule states that people under 18 years old will be allowed to play online video games only on Friday, Saturday, Sunday [...]
“We all have been locked up in our homes for a year. Even if there is no lockdown in the city, most of us prefer staying at home because the pandemic is not over yet, and it’s still risky. I guess gaming is good way to make yourself feel positive in these tough times.” - 35 [...]
