China’s video game regulator approves 173 video games in August 2025
August 28, 2025
The National Press and Publication Administration (NPPA), mainland China’s regulator in charge of game approvals, issued ISBNs for 166 domestic
China’s video games market in 2025: A $50 billion opportunity
August 27, 2025
China’s video game market has taken center stage over the past couple of years with both a strong domestic and
Niko Partners Pre-Earnings Analysis: Q2 2025
July 31, 2025
Niko Partners’ Pre-Earnings Analysis is a quarterly write-up that presents our analysis of what investors can expect from the earnings
East Asia Games Market in 2025: Navigating the Changes
July 29, 2025
From the massive success of Monster Hunter Wilds and Stellar Blade to the most-watched VTuber debut in history, gaming in
China’s video game regulator approves 134 games in July 2025
July 24, 2025
The National Press and Publication Administration (NPPA), mainland China’s regulator in charge of game approvals, issued ISBNs for 127 domestic
Grand Theft Approval: A turning point for MENA game regulations
July 16, 2025
An overview of approvals in Saudi Arabia and the UAE Historically, video game approvals in the region have been constrained
All About the China Video Games Market – Niko Partners Talks with Bill Bishop’s Sinocism Podcast
July 7, 2025
Niko executives Lisa Hanson and Daniel Ahmad joined Bill Bishop on his Sinocism podcast on Substack Live to dive into
The Future of Gaming in MENA-3: Understanding the opportunity
June 30, 2025
Saudi Arabia, and the broader Middle East and North Africa (MENA) region, are once again set to take center stage
Gaming Goes Green: Planting Environmental Awareness and Sustainability in Video Games
June 26, 2025
Gaming is a part of daily lives across the world, and it has increasingly become an important form of entertainment.
Vietnam GameVerse 2025 & the Vibrant Health of the Country’s Video Games Industry
June 12, 2025
Organized by the Authority of Broadcasting and Electronic Information (ABEI), the third edition of Vietnam GameVerse 2025 took place on
Asia & MENA video game markets to offer a nearly $100 billion opportunity by 2029
June 3, 2025
Note to Reader: This post offers a partial set of key takeaways from Niko’s 2025 Market Model Reports. Please fill
MENA Gaming Matters: Insights from the UAE
May 29, 2025
It’s hard to miss the grandeur when landing in Abu Dhabi or Dubai, descending near skyscrapers, domes and neatly arranged
Niko Partners x Esports Charts: Top Esports Titles and Dominant Genres by Region in Q1 2025
May 7, 2025
Through our partnership with the esports analytical service Esports Charts, Niko Partners delivers deep data-driven insights into esports titles’ performance
Niko Partners Pre-Earnings Analysis: Q1 2025
April 17, 2025
Niko Partners Pre-Earnings Analysis is a quarterly write-up that presents our take on selected, publicly listed companies in Asia and
Niko’s Opinion on Tariffs, Video Games and US-China Trade
April 11, 2025
President Trump’s tariffs have obviously caused a wild ride in the economy and the markets since April 2. For the









