New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper  
New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper
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Niko Partners Blog

Blogjerusalem fixrunner2025-04-25T03:11:50-07:00

Chinese Gamers’ Reactions to Overwatch 2 on Steam

August 16, 2023
This news can be found in our Value-Added News Analysis, that keeps you up to date on the curated, most
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Celebrating 20 Years of ChinaJoy – Our 2023 experience

August 9, 2023
ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28
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Valorant to accelerate PC game and Esports revenue growth in China

July 20, 2023
Valorant to accelerate PC game and Esports revenue growth in China On July 12, 2023, Tencent and Riot Games finally
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Esports at the 32nd SEA Games Wrap-up: 5 Memorable Outcomes

May 23, 2023
Esports at the IOC-sanctioned 32nd Southeast Asia Games (SEA Games) in Cambodia have drawn to a close. Running from May
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China 2023 game licenses on track to surpass 2021 and 2022

April 4, 2023
The first quarter of 2023 has been positive for China video game approvals and Niko Partners expects total game licenses
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A Personal Reflection of Life Before, During and Three Years After COVID-19

February 23, 2023
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Niko Partners’ Experience at 2023’s Mobile Legends: Bang Bang M4 World Championship and M Summit

January 30, 2023
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever
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Niko’s Game Industry Predictions for Asia and MENA Markets in 2023

January 3, 2023
As we start the new year, we celebrate 21 years of providing high integrity data, insights and analysis as local
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The rise of esports hotels in Asia

December 19, 2022
Related Articles The Esports Generation: Who They Are, and Why They Spend
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PUBG leads the way in esports for Asia-10

December 14, 2022
According to our Esports Tracker, the PUBG IP led the way in esports for the Asia-10 region in 2022. 22.2%
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Niko Observations from Korea’s G-Star 2022

November 30, 2022
Game Show & Trade, All-Round, popularly known as G-Star, first took place in 2005 and is South Korea’s premier annual
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Sony PlayStation launches phase 3 of China Hero Project

November 29, 2022
Sony PlayStation launches phase 3 of China Hero Project Sony Interactive Entertainment Shanghai held a press conference on November 22
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Blizzard Entertainment and NetEase severing ties

November 17, 2022
Blizzard Entertainment and NetEase confirmed on November 17 that the publishing license covering several Blizzard developed titles in mainland China
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Inside the Fastest Growing, Future Oriented Games Market in the World: Southeast Asia

November 4, 2022
Insights from gamescom asia 2022 gamescom asia, one of the largest video games conferences in Asia, took place in Singapore
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Changing the Game: Discover How Esports and Gaming Are Redefining Business, Careers, Education, and the Future

September 21, 2022
Lucy Chow’s new book Changing the Game: Discover How Esports and Gaming Are Redefining Business, Careers, Education, and the Future
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Latest insights

  • Niko Partners observations at ChinaJoy 2026
  • India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
  • $7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets

Niko in the Press

  • As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are “well over 90% digital”
  • Gamers Have No Problem Spending $100 On GTA 6′s Digital-Only Ultimate Edition According To Pre-Order Data
  • Nintendo’s latest hit Tomodachi Life: Living The Dream sells cosy gameplay in an anxious world
  • GTA 6: New Report Says Players Are Purchasing the Ultimate Edition of the Game More Compared to the Base Version

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