Niko Partners Blog

India is rapidly emerging as a major player in Asia’s video game landscape, with its PC gaming sector experiencing particularly

Nintendo has officially revealed everything about the Nintendo Switch 2, eight years after the original Switch launched in 2017. The

It’s a good time to be a Pokémon fan, as evidenced by the first Pokémon Presents livestream of 2025, held

Tracking gamer engagement metrics is crucial for companies assessing the success of their games. In Asian markets, identifying and profiling

On International Women’s Day 2025, Niko Partners, as a certified woman-owned business, would like to give a shout out to

In this Niko Knowledge Brief, we offer a more detailed analysis of how various promotional channels vary across different regions

The Southeast Asian video games market is projected to generate $5.5 billion in revenue in 2024, reflecting a 7.8% year-over-year

The topic of US-China relations has been in focus over the past several years due to many factors, and more

Honor of Kings, a 5v5 MOBA game from Tencent, was the most watched title on game livestreaming platforms during 2024

Cheating has become an increasingly major concern among Asian gamers. It’s not only a matter of unfairness. Niko’s recent survey

Things are finally beginning to look up for the global games industry after nearly two-and-a-half years of missed estimates, cancelled

Niko Partners has provided high integrity data, insights and analysis as local experts with global expertise for over 20 years.

Real Money Gaming (RMG) has become a widely popular form of entertainment in India, providing players with the chance to

The global blockchain gaming market reached an estimated $4.6 billion in 2022 according to Allied Market Research and MarketsandMarkets. This

China’s mini-game market is experiencing a rapid growth, driven by 650 million mobile gamers who play freemium games across various