The National Press and Publication Administration (NPPA), the Chinese government regulator for video games, issued a new rule today that emphasizes the restriction of how much time youth gamers are allowed to play. The new rule states that people under 18 years old will be allowed to play online video games only on Friday, Saturday, Sunday [...]
“We all have been locked up in our homes for a year. Even if there is no lockdown in the city, most of us prefer staying at home because the pandemic is not over yet, and it’s still risky. I guess gaming is good way to make yourself feel positive in these tough times.” - 35 [...]
Despite China’s regulatory crackdown on tech companies, Lisa Hanson of Niko Partners says “Tencent’s silent global quest for gaming domination” continues as it invests in an increasing number of domestic and international gaming companies.
Indonesia's largest game industry event in Indonesia, Baparekraf Games Prime 2021 Online was held from August 2-8, 2021. The annual event, held online due to the ongoing COVID-19 pandemic, was organized by the Ministry of Tourism and Creative Economy/Baparekraf, the Indonesian Game Association (AGI), and GGWP.ID. This year’s event, which carries the theme #MainGameLokal (play local [...]
The 19th China Digital Entertainment Expo & Conference (ChinaJoy) took place July 30 - August 2, 2021, with a theme “Create Dreams with Technology and Win the Future with Fun.” There were more than 500 exhibitors across the B2B and B2C segments, nearly 30% of which were foreign, that displayed games, hardware, accessories, and new technological [...]
Baparekraf Game Prime (BGP) 2021 is the biggest game exhibition in Indonesia. This annual event is a collaboration between the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency, the Indonesian Game Association (AGI) and GGWP.ID. This year, BGP 2021 will be held from August 2-8. 2021 marks the sixth year of the event, and it will continue the legacy of showcasing Indonesian games into the world. The [...]
In May 2021, after the Chinese government announced the Three-Child Policy aimed to encourage population growth, a segment of the Chinese youth responded in social media by mentioning that they are part of the 躺平 (tang ping, lit. “lying flat” or “lying down”) generation. The term is generally shunned and criticized due to its defeatist undertone, [...]
Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. [...]
The National Press and Publication Administration (NPPA) of the PRC, the regulatory body governing China’s video games market, announced publishing licenses (ISBN) for 43 imported (foreign) games on June 28, 2021. All games to be published in mainland China must first be granted an ISBN. The June 28 batch is a relief to many foreign game developers, as the previous batch of import titles had been on February 21, [...]
We are very fortunate to announce that Joost van Dreunen has joined Niko Partners as an advisor! Considered the top academic in the $160 billion video games industry, Joost van Dreunen teaches at the NYU Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously he [...]
