Niko Partners Blog

Note to Reader: This post offers a partial set of key takeaways from Niko’s 2025 Market Model Reports. Please fill

It’s hard to miss the grandeur when landing in Abu Dhabi or Dubai, descending near skyscrapers, domes and neatly arranged

Through our partnership with the esports analytical service Esports Charts, Niko Partners delivers deep data-driven insights into esports titles’ performance

Niko Partners Pre-Earnings Analysis is a quarterly write-up that presents our take on selected, publicly listed companies in Asia and

President Trump’s tariffs have obviously caused a wild ride in the economy and the markets since April 2. For the

India is rapidly emerging as a major player in Asia’s video game landscape, with its PC gaming sector experiencing particularly

Nintendo has officially revealed everything about the Nintendo Switch 2, eight years after the original Switch launched in 2017. The

It’s a good time to be a Pokémon fan, as evidenced by the first Pokémon Presents livestream of 2025, held

Tracking gamer engagement metrics is crucial for companies assessing the success of their games. In Asian markets, identifying and profiling

On International Women’s Day 2025, Niko Partners, as a certified woman-owned business, would like to give a shout out to

In this Niko Knowledge Brief, we offer a more detailed analysis of how various promotional channels vary across different regions

The Southeast Asian video games market is projected to generate $5.5 billion in revenue in 2024, reflecting a 7.8% year-over-year

The topic of US-China relations has been in focus over the past several years due to many factors, and more

Honor of Kings, a 5v5 MOBA game from Tencent, was the most watched title on game livestreaming platforms during 2024

Cheating has become an increasingly major concern among Asian gamers. It’s not only a matter of unfairness. Niko’s recent survey