What we are watching: Delta Force and Monster Hunter Wilds
December 17, 2024
Delta Force, a F2P tactical shooter from Tencent, made a huge splash in December after its global open beta launched
62% of SEA gamers discover new games through social media
December 12, 2024
Social media has become an integral part of the daily lives of Asians, especially among the gaming community. 62% of
Able and Willing to Spend: The Increasing Importance of Female Gamers to India’s Video Games Market
December 4, 2024
The female gaming demographic in Asia is witnessing remarkable growth, with women now comprising 37% of the total gamer population
South Korea’s Short-Lived Martial Law: Potential Implication on the Country’s Games Industry
November 28, 2024
At around 11 PM on December 3, 2024, South Korean President Yoon Suk Yeol declared martial law in the country,
Top Choice of Office Location for Game Publishers in SEA
November 28, 2024
Southeast Asia (SEA) has emerged as one of the top locations for international video games publishers to set up branch
Multiplatform Gamers: How Platform Preferences are Shaping the East Asian Games Market
November 21, 2024
Did you know that over 70% of Japanese mobile gamers and 90% of South Korean PC gamers are now playing
China’s NPPA approves 119 games in November 2024
November 20, 2024
China’s NPPA approves 119 games in November 2024 The National Press and Publication Administration (NPPA) announced the latest approval status
PS5 Pro to sell over 10m units with Asia & MENA playing a larger role
November 16, 2024
Sony’s PS5 Pro, a mid-generation upgrade to the PS5 priced at $699, builds on the company’s mid-generation refresh strategy first
How Should Companies Leverage Streaming to Attract Gen Z Gamers?
November 14, 2024
Gen Z now makes up about a third of the global population and is quickly becoming one of the most
At the Heart of Esports: Niko Partners at the Esports World Cup 2024 and New Global Sport Conference 2024
September 3, 2024
At the Heart of Esports: Niko Partners at the EWC 2024 and New Global Sport Conference 2024 Throughout its eight-week
Journey to Success: Black Myth Wukong Breaks Records on Day One
August 21, 2024
Journey to Success: Black Myth Wukong Breaks Records on Day One Black Myth: Wukong, an action RPG developed by Chinese
Malaysia’s role in Southeast Asia’s games industry growth
August 20, 2024
Malaysia’s role in Southeast Asia’s games industry growth Southeast Asia is a fast-growing region for the games industry. Niko Partners
Global Game Changer: How Strategic Partnerships at EWC 2024 are Redefining Esports Ecosystem
August 12, 2024
Global Game Changer: How Strategic Partnerships at EWC 2024 are Redefining Esports Ecosystem As Niko Partners continues to track the
Import Games are being approved every two months in China
August 2, 2024
Import Games are being approved every two months in China China’s National Press and Publication Administration (NPPA) approved 15 import
Esports World Cup 2024: Pioneering a New Era in Competitive Gaming
July 22, 2024
Esports World Cup 2024: Pioneering a New Era in Competitive Gaming The MENA region has rapidly emerged as a powerhouse











