New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper  
New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper
Skip to content
Niko Partners Logo
Twitter Subscribe
  • MARKETS
  • PRODUCTS
    • NikoIQ
    • Reports
    • Data & Insights
      • China Games & Livestreaming Tracker
      • Value-Added News Analysis
    • Knowledge Briefs
    • Custom Research & Consulting
  • CLIENTS
  • CASE STUDIES
  • FREE RESEARCH
    • Bulletins & White Papers
    • Niko News
  • BLOG
  • ABOUT US
  • PRESS
  • CONTACT US

Niko Partners Blog

Blogjerusalem fixrunner2025-04-25T03:11:50-07:00

What we are watching: Delta Force and Monster Hunter Wilds

December 17, 2024
Delta Force, a F2P tactical shooter from Tencent, made a huge splash in December after its global open beta launched
Learn more

62% of SEA gamers discover new games through social media

December 12, 2024
Social media has become an integral part of the daily lives of Asians, especially among the gaming community. 62% of
Learn more

Able and Willing to Spend: The Increasing Importance of Female Gamers to India’s Video Games Market

December 4, 2024
The female gaming demographic in Asia is witnessing remarkable growth, with women now comprising 37% of the total gamer population
Learn more

South Korea’s Short-Lived Martial Law: Potential Implication on the Country’s Games Industry

November 28, 2024
At around 11 PM on December 3, 2024, South Korean President Yoon Suk Yeol declared martial law in the country,
Learn more

Top Choice of Office Location for Game Publishers in SEA

November 28, 2024
Southeast Asia (SEA) has emerged as one of the top locations for international video games publishers to set up branch
Learn more

Multiplatform Gamers: How Platform Preferences are Shaping the East Asian Games Market

November 21, 2024
Did you know that over 70% of Japanese mobile gamers and 90% of South Korean PC gamers are now playing
Learn more

China’s NPPA approves 119 games in November 2024

November 20, 2024
China’s NPPA approves 119 games in November 2024 The National Press and Publication Administration (NPPA) announced the latest approval status
Learn more

PS5 Pro to sell over 10m units with Asia & MENA playing a larger role

November 16, 2024
Sony’s PS5 Pro, a mid-generation upgrade to the PS5 priced at $699, builds on the company’s mid-generation refresh strategy first
Learn more

How Should Companies Leverage Streaming to Attract Gen Z Gamers?

November 14, 2024
Gen Z now makes up about a third of the global population and is quickly becoming one of the most
Learn more

At the Heart of Esports: Niko Partners at the Esports World Cup 2024 and New Global Sport Conference 2024

September 3, 2024
At the Heart of Esports: Niko Partners at the EWC 2024 and New Global Sport Conference 2024 Throughout its eight-week
Learn more

Journey to Success: Black Myth Wukong Breaks Records on Day One

August 21, 2024
Journey to Success: Black Myth Wukong Breaks Records on Day One Black Myth: Wukong, an action RPG developed by Chinese
Learn more

Malaysia’s role in Southeast Asia’s games industry growth

August 20, 2024
Malaysia’s role in Southeast Asia’s games industry growth Southeast Asia is a fast-growing region for the games industry. Niko Partners
Learn more

Global Game Changer: How Strategic Partnerships at EWC 2024 are Redefining Esports Ecosystem

August 12, 2024
Global Game Changer: How Strategic Partnerships at EWC 2024 are Redefining Esports Ecosystem As Niko Partners continues to track the
Learn more

Import Games are being approved every two months in China

August 2, 2024
Import Games are being approved every two months in China China’s National Press and Publication Administration (NPPA) approved 15 import
Learn more

Esports World Cup 2024: Pioneering a New Era in Competitive Gaming

July 22, 2024
Esports World Cup 2024: Pioneering a New Era in Competitive Gaming The MENA region has rapidly emerged as a powerhouse
Learn more
  • ‹
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • ›
  • »

Latest insights

  • Niko Partners observations at ChinaJoy 2026
  • India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
  • $7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets

Niko in the Press

  • As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are “well over 90% digital”
  • Gamers Have No Problem Spending $100 On GTA 6′s Digital-Only Ultimate Edition According To Pre-Order Data
  • Nintendo’s latest hit Tomodachi Life: Living The Dream sells cosy gameplay in an anxious world
  • GTA 6: New Report Says Players Are Purchasing the Ultimate Edition of the Game More Compared to the Base Version

Niko Partners

About

Careers

Contact

© Niko Partners 2025
XLinkedIn
Toggle Sliding Bar Area
Page load link
Go to Top