New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper  
New whitepaper from Niko Partners x Hero Esports x EFG FACEIT Group: The Esports Generation: Who They Are, and Why They Spend – Download the free whitepaper
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Niko Partners Blog

Blogjerusalem fixrunner2025-04-25T03:11:50-07:00

Exploring the Gaming Events Landscape in MENA: Insights from Recent Industry Events

June 12, 2024
The Evolving Gaming Landscape in MENA Games markets in all 3 MENA countries Niko tracks, Egypt, Saudi Arabia, and UAE,
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Leveling the Playing Field for Women in Gaming across Asia and MENA

March 7, 2024
Women are the fastest growing demographic in gaming, both as players and increasingly as industry leaders. Niko Partners finds that
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Indonesian Election and New Game Industry Regulation

March 1, 2024
On February 14, Indonesia held its general election, the biggest single-day election of any democracies in the world, with the
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Niko Partners Predictions for 2024

January 17, 2024
Niko Partners is celebrating its 22nd anniversary of providing high integrity data, insights and analysis as local experts with global
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2023 Game Changers: Top 5 Themes in Content Monetization

January 9, 2024
We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization
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New Draft Gaming Regulations in China – The Story so Far (as of Jan. 9, 2024)

January 9, 2024
The National Press and Publication Administration of China (NPPA) published a draft guideline titled “Measures for the Administration of Online
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MLBB M5 World Championship: Niko Analysts Unpacking a Historic Mobile Esports Milestone

December 21, 2023
Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports,
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ByteDance restructures Nuverse in retreat from game development and publishing

December 4, 2023
ByteDance, the tech company behind TikTok (Douyin in China), has confirmed a major restructuring of its gaming business that is
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Niko’s Observations from Korea’s G-STAR 2023

November 29, 2023
  The Game Show & Trade, All-Round event, popularly known as G-Star is South Korea’s premier annual games conference that
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Niko Partners and Tencent Present Deep Insights Into Asian and MENA Video Games Markets

November 14, 2023
Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in
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Free event: Navigating the Asian and MENA Games Markets with Niko Partners and Tencent

October 31, 2023
Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive
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Asian Games Go Digital: Esports’ Unforgettable Debut in Hangzhou

October 9, 2023
The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed
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MENA – One Very Hot Video Games Market

September 13, 2023
MENA – One Very Hot Video Games Market The MENA region is booming for gaming and esports according to Niko
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gamescom asia 2023 — Under The Influence: The Role of KOLs Behind SEA’s Hit Games

September 7, 2023
Related Articles The Esports Generation: Who They Are, and Why They Spend
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Why game companies are localizing into Indonesian

September 6, 2023
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered
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Latest insights

  • Niko Partners observations at ChinaJoy 2026
  • India’s Gaming Market Surpasses $1 Billion for the First Time, Driven by Mobile Growth and Changing Player Behavior
  • $7 billion in 2030: Opportunities in Southeast Asia’s Video Game Markets

Niko in the Press

  • As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are “well over 90% digital”
  • Gamers Have No Problem Spending $100 On GTA 6′s Digital-Only Ultimate Edition According To Pre-Order Data
  • Nintendo’s latest hit Tomodachi Life: Living The Dream sells cosy gameplay in an anxious world
  • GTA 6: New Report Says Players Are Purchasing the Ultimate Edition of the Game More Compared to the Base Version

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