NetEase is a Chinese internet technology company that provides online services across content, community, communication and commerce. It is the 2nd largest gaming company in China, by revenue, and the 5th largest game publisher in the world. NetEase is known for its high quality self-developed IP and for localizing hit foreign games from Blizzard (NetEase and [...]
Tencent has officially stopped operating PUBG Mobile: Exciting Battleground and PUBG Mobile: Full Ahead in China, and is prompting the 150 million monthly active PUBG Mobile users to download a newly launched self-developed battle royale title, very similar to PUBG, called Game for Peace, which received a license in April and hence can be monetised immediately. [...]
"Surviving China's Gaming Market" with Greg Pilarowski, Founder of Pillar Legal, Taewon Yun, GM, Global Publishing at Super Evil Megacorp, Andrew Tang, Chief Business Officer at GAMEPOCH and moderated by Lisa Cosmas Hanson of Niko Partners
China’s State Administration of Press and Publication (SAPP) held a conference on April 10th to communicate new rules and regulations regarding game publication in China. The SAPP was formed in April 2018 as the new gaming regulator in charge of game approvals in the country. Game publishers are required to submit games for content and monetisation [...]
Niko Partners, which opened our SEA headquarters in Bangkok in 2018, was invited again to participate in Garena World 2019, the region's largest esports tournament. This year, Niko was represented at the event by Darang Candra, Niko's analyst and multi-country manager, who is based in the region. He provides some takeaways and interesting information from Garena [...]
As of March 29th, a total of 989 video games have received licenses since approvals restarted on December 19th. China’s new gaming regulator, the State Administration of Press and Publication (SAPP), halted approvals at the end of March 2018 for a period lasting nine months, to restructure and reform the licensing process. China’s government has taken [...]
China’s $33 billion per year digital games market was blanketed in worry during the nine month freeze on licenses that are mandatory in order to launch a game there. Worry came from investors, who thought that the freeze would result in lower earnings. It also came from game companies, who thought that they might never get [...]
China’s market for game consoles is often overlooked because the revenue is much lower than the other key segments of PC online gaming and mobile gaming. However, the console and TV-based games market in China is now worth over $750 million annually, and is set to exceed $1 billion by 2021. Whilst the growth in consoles [...]
Apex Legends is EA’s new battle royale title that has become a global phenomenon seemingly overnight. EA skipped the traditional marketing cycle for Apex Legends, instead opting to announce and release the game on the same day. For any publisher this would be considered as very risky, but in this case the surprise launch was quite [...]
Originally published at GameDaily.biz In celebration of 17 years of delivering market intelligence on the Chinese and Greater Southeast Asian digital games industry, we’ve put together 17 predictions for the industry in 2019. You can also check up on how we did with our predictions for 2018 here. 1. China and Greater Southeast Asia (GSEA) will be [...]
