China’s Changing Climate for Import Games

China has always been a hard market to crack for non-Chinese game companies. But the regulatory approval of games imported into China has started to improve, according to our latest market research report. We have tracked games licenses in China since 2009 and aggregated the data based on country of origin, genre, developer, domestic publisher, platform, [...]

2020-02-23T16:47:40-08:00February 23rd, 2020|Categories: Uncategorized|

Asia’s top news and trends in gaming and esports

The below trends and news stories are excerpted from our Value Added News Analysis service from January 2020. Esports sponsorships We see more sponsorships deal from both endemic and non-endemic brands. Indonesia’s EVOS introduced AXIS (a multinational telecommunication company, subsidiary of Axiata) as their new sponsor Red Bull and regional bank CIMB separately held esports tournaments [...]

2020-02-11T17:53:45-08:00February 11th, 2020|Categories: Uncategorized|

Gaming in China: Lunar New Year and the Coronavirus Outbreak

The Lunar New Year holiday is when we see the highest demand for gaming in China annually. In the Year of the Rat we observe total spending, time spent in games and active users increased significantly across top games for the holiday week ending January 30th, compared to the first week of the holiday in 2019. [...]

2020-02-05T12:09:39-08:00February 5th, 2020|Categories: Uncategorized|

Game regulations in China: everything you need to know

A dramatic overhaul to the regulation and licensing of digital games took place in China from March 2018-April 2019. The State Administration of Press and Publications (SAPP), formed in 2018, introduced a new approval process for digital games on April 22, 2019, including new application forms for publishers to access online. The SAPP had to work [...]

2020-07-01T15:28:44-07:00February 2nd, 2020|Categories: Regulations|

Our Top Articles and Reports on the Asia Games Market for 2019

Since 2002, Niko Partners been publishing reports, analysis, and articles about the games markets in China and Asia. We’ve put together this list of our most popular blog posts, analysis and reports of 2019, organized by topic. New Regulations China’s State Administration of Press and Publication resumed game approvals at the end of 2018 after a [...]

2020-01-14T12:34:40-08:00January 14th, 2020|Categories: Uncategorized|

Niko’s 2020 predictions for the Asia games market

Niko Partners has been studying the Asia games market since our first baseline study on China’s games market in 2002. Since then, our coverage has expanded to not only include mainland China, but also Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam in Southeast Asia, as well as Chinese Taipei, and more recently India, Japan, and South [...]

2020-01-13T17:32:06-08:00January 13th, 2020|Categories: Uncategorized|

SEA Games Esports Recap

Wednesday, December 11 marked the conclusion of the 30th biennial Southeast Asian (SEA) Games, held this year in Manila, Philippines. The competition is notable for including esports as a medal event. While this isn’t without some historical precedent, it is the first time esports has been included and awarded medals at a tournament of this scale. [...]

2019-12-13T08:47:02-08:00December 13th, 2019|Categories: Uncategorized|

Niko Partners estimates Nintendo Switch sell through exceeds 50,000 units on launch day in China

We estimate that more than 50,000 Nintendo Switch consoles (Tencent China Version) have been sold through to consumers in China on launch day according to data from online retailers and our market model. The official China version of the Nintendo Switch launched on December 10, 2019 for RMB 2,099 ($300). A demo version of New Super Mario [...]

2019-12-10T22:43:50-08:00December 10th, 2019|Categories: Uncategorized|

Tencent to bring Nintendo Switch to China on December 10, 2019

Tencent announced at a press conference on December 4, 2019 that it would launch the Nintendo Switch in China on December 10, 2019 for RMB 2,099 ($300). The console will come with a one-year warranty and a demo version of New Super Mario Bros. U Deluxe. The full version of the game will be available for [...]

2019-12-05T11:23:51-08:00December 5th, 2019|Categories: Uncategorized|

Welcome Alexander Champlin, our new head of esports research

Niko Partners welcomes Alexander Champlin as manager of esports research. Alex will be leading Niko’s current esports initiatives as well as developing new products and analysis for the esports market. As one of the leading minds in academia studying esports, Alexander received his PhD in Media Studies from UCSB where his doctoral work focused on media [...]

2019-11-25T10:02:49-08:00November 25th, 2019|Categories: Uncategorized|