Niko Partners Blog

Niko Partners has provided high-integrity data, insights and analysis as local experts with global expertise for over 20 years. In

Esports at the IOC-sanctioned 33rd Southeast Asia Games (SEA Games) in Bangkok, Thailand have drawn to a close. Running from December

RPG titles dominated China’s livestreaming landscape in November 2025, standing out as some of the month’s most-watched content. Niko Partners

Niko Partners has published the Half-Year update to its Asia & MENA Video Game Market Model, based on data gathered

Shooter titles dominated China’s livestreaming landscape in October 2025, standing out as some of the month’s most-watched content. Niko Partners

While socially-motivated gaming such as card games at festivals has always been part of the Indian fabric, video games have

Australian indie studio Team Cherry’s Hollow Knight action series garnered 25.8 million viewers across Huya, Douyu and Bilibili in September.

As the Knowledge Partner of gamescom asia 2025 x Thailand Game Show, Niko Partners is thrilled to present the latest

Asia and MENA video games landscape continues to be shaped by a mix of growth and regulation. In a recent

Niko Partners CEO Lisa Hanson and Director of Research & Insights Daniel Ahmad recently joined Christopher Dring on thegamebusiness Podcast

The biggest games industry news of the week – and perhaps the year – is that Electronic Arts is set

Southeast Asia is known to intimidate companies hoping to enter the region. A multitude of languages, country-specific regulations, cultural differences,

The National Press and Publication Administration (NPPA), mainland China’s regulator in charge of game approvals, issued ISBNs for 145 domestic

The New Global Sport Conference (NGSC) 2025 was held in Riyadh, Saudi Arabia August 22-24, 2025. This is an impressive

On August 22, 2025, the Indian government passed the Promotion and Regulation of Online Gaming (PROG) Bill, effectively banning real