Niko’s 2020 predictions for the Asia games market

Niko Partners has been studying the Asia games market since our first baseline study on China’s games market in 2002. Since then, our coverage has expanded to not only include mainland China, but also Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam in Southeast Asia, as well as Chinese Taipei, and more recently India, Japan, and South [...]

2020-01-13T17:32:06-08:00January 13th, 2020|Categories: Uncategorized|

SEA Games Esports Recap

Wednesday, December 11 marked the conclusion of the 30th biennial Southeast Asian (SEA) Games, held this year in Manila, Philippines. The competition is notable for including esports as a medal event. While this isn’t without some historical precedent, it is the first time esports has been included and awarded medals at a tournament of this scale. [...]

2019-12-13T08:47:02-08:00December 13th, 2019|Categories: Uncategorized|

Niko Partners estimates Nintendo Switch sell through exceeds 50,000 units on launch day in China

We estimate that more than 50,000 Nintendo Switch consoles (Tencent China Version) have been sold through to consumers in China on launch day according to data from online retailers and our market model. The official China version of the Nintendo Switch launched on December 10, 2019 for RMB 2,099 ($300). A demo version of New Super Mario [...]

2019-12-10T22:43:50-08:00December 10th, 2019|Categories: Uncategorized|

Tencent to bring Nintendo Switch to China on December 10, 2019

Tencent announced at a press conference on December 4, 2019 that it would launch the Nintendo Switch in China on December 10, 2019 for RMB 2,099 ($300). The console will come with a one-year warranty and a demo version of New Super Mario Bros. U Deluxe. The full version of the game will be available for [...]

2019-12-05T11:23:51-08:00December 5th, 2019|Categories: Uncategorized|

Welcome Alexander Champlin, our new head of esports research

Niko Partners welcomes Alexander Champlin as manager of esports research. Alex will be leading Niko’s current esports initiatives as well as developing new products and analysis for the esports market. As one of the leading minds in academia studying esports, Alexander received his PhD in Media Studies from UCSB where his doctoral work focused on media [...]

2019-11-25T10:02:49-08:00November 25th, 2019|Categories: Uncategorized|

India Snapshot: Battle Royale games lead in fast growing market

India’s mobile games industry has exploded over the past few years, driven by low cost smartphones, affordable 4G and free to play titles. The turning point was when a company called Reliance Jio offered to distribute 4G for free to all 52 million customers. Because of the strong uptick in mobile game usage in India, Niko [...]

2019-11-14T07:54:49-08:00November 14th, 2019|Categories: Uncategorized|

China’s State Administration of Press and Publication releases new notice on preventing addiction among minors in online games.

Last month we wrote about how Chinese lawmakers were looking to revise the Minor Protection Law to strengthen regulation around minors in online games. This week, China’s gaming regulator, the State Administration of Press and Publication, released a notice titled “Notice on preventing addiction among minors in online games”. The notice builds on top of existing [...]

2020-01-28T19:43:52-08:00November 6th, 2019|Categories: Regulations|Tags: |

Niko market alert: Nintendo Switch updates

Here are the most recent, important developments regarding Nintendo Switch in China: The New Super Mario Bros. U Deluxe was approved for distribution in Mainland China by the State Administration of Press and Publication on October 25th 2019, along with 11 other titles for PC, Mobile and Console. The list was published on the gaming regulators [...]

2019-11-06T14:26:53-08:00October 30th, 2019|Categories: Uncategorized|

Cloud gaming: from niche play to killer app

Niko Partners' newly published 2019 Cloud Gaming in Asia Report indicates that cloud gaming revenue in Asia is set to soar from $270 million in 2019 to $3 billion in 2023. The number of cloud game players is set to also soar, from 3 million in 2019 to 60 million in 2023, with the potential to [...]

2019-10-28T09:02:05-07:00October 28th, 2019|Categories: Uncategorized|

Revision to Minor Protection Law will codify anti-addiction system and age rating system in online games

Chinese lawmakers are considering a draft revision to the current Minor Protection Law that will strengthen the protection of minors both online and in the real world. The draft contains two new chapters on ‘Network Protection’ and ‘Government Protection’ and increases the number of items covered from 72 to 130. The Minor Protection Law was first [...]

2020-01-28T19:44:31-08:00October 23rd, 2019|Categories: Regulations|