PS5 Launch Announcement in China Leads to Pre-Sale Orders Selling Out in Record Time

Sony Interactive Entertainment Shanghai announced April 29th that it will launch the PlayStation 5 in Mainland China on May 15, 2021. The disc version of the PS5 will cost RMB 3,899 and the digital version will cost RMB 3,099. Sony announced that it was currently preparing Ratchet & Clank: Rift Apart (Sony), Sackboy: A Big Adventure [...]

2021-04-29T11:04:14-07:00April 29th, 2021|Categories: China, Consoles|

China’s new Game Evaluation and Rating Guidelines system

The Publicity Department of the CPC Central Committee is piloting a new aspect of game licensing to add a Game Evaluation and Rating Guidelines system. The pilot system was announced March 15th and launched April 1, 2021. The new Game Evaluation and Rating Guidelines system is an addition to the existing process, which all games go through [...]

2021-07-01T10:37:17-07:00April 27th, 2021|Categories: Regulations|

Asia’s Women Crack Esports’ Glass Ceiling

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

2021-04-16T12:01:02-07:00April 15th, 2021|Categories: Uncategorized|

The Top Steam games on Live Streaming Platforms in China

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]

2021-04-08T14:18:40-07:00April 8th, 2021|Categories: Uncategorized|

Esports Moves Cautiously Into 2021

Moving into 2021, esports are cautiously returning to in-person events and several large-scale international competitions are now on the books for late 2021. The Asian esports industry seems hopeful. However, the effects of 2020 are still quite visible and the industry balances caution and a desire to return to normal. Leading Titles Taking Shape LoL League [...]

2021-04-01T02:02:25-07:00March 29th, 2021|Categories: Esports|

A new report from Niko: China Regulations and Business

China is the largest video game market in the world with over 720 million players and nearly $40 billion in revenue during 2020. Entering China is often seen as a daunting task for developers, due to the opaque regulatory landscape, yet some of the top games in China today are from developers outside the country including [...]

2021-03-11T07:09:22-08:00March 11th, 2021|Categories: Regulations|

China’s Fastest Rising Streaming Games

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, and [...]

2021-03-10T06:57:40-08:00March 10th, 2021|Categories: Esports, Streaming|

Reliance Jio Sets its Sights on India Mobile Gaming

Reliance Jio has brought about a major digital transformation in India, including in the gaming and esports scene. The Indian telecommunication company launched in 2007 as Infotel Broadband Services Limited (IBSL). Reliance Industries bought a 95% stake in the company in 2010 and renamed it Reliance Jio Infocomm Ltd in 2013, popularly known as either Reliance [...]

2021-02-17T12:02:24-08:00February 17th, 2021|Categories: Uncategorized|

China Government Grants Publishing Licenses to 33 Imported Games, including League of Legends: Wild Rift

China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]

2021-02-09T18:29:53-08:00February 9th, 2021|Categories: Uncategorized|