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Increased investment in content to drive console market growth in China

Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. [...]

2021-07-06T10:37:54-07:00July 6th, 2021|Categories: Uncategorized|

Niko Partners launches knowledge partnership with Hybrid.co.id

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]

2021-05-27T13:09:44-07:00May 27th, 2021|Categories: Uncategorized|

Asia’s Women Crack Esports’ Glass Ceiling

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

2021-04-16T12:01:02-07:00April 15th, 2021|Categories: Uncategorized|

The Top Steam games on Live Streaming Platforms in China

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest video game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends [...]

2024-03-15T03:06:36-07:00April 8th, 2021|Categories: Uncategorized|

China Government Grants Publishing Licenses to 33 Imported Games, including League of Legends: Wild Rift

China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]

2021-02-09T18:29:53-08:00February 9th, 2021|Categories: Uncategorized|

January’s top streaming games in China

Niko's China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, [...]

2021-02-09T10:54:55-08:00February 9th, 2021|Categories: Uncategorized|

Take Rates in China – Will Quality Development Beat Out Traditional Distribution?

Epic v. Apple Sets the Stage for Developers Evaluating High Take Rates in China Apple charges a 30% fee on in app purchases that takes place in games distributed through its App Store, worldwide. Its China App Store is no exception. In 2020 Epic Games challenged this “standard” in an anti-trust case that has received wide [...]

2021-02-04T13:01:48-08:00February 3rd, 2021|Categories: Uncategorized|

Niko Partners – 19 Years of Powering Insights

For 19 years, we've offered insights on the videogame industry in Asia to our clients 11 markets, including China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. Our global team of analysts deliver the insights, data and analysis within products and services to clients who rely on us for high integrity [...]

2021-01-21T15:55:57-08:00January 20th, 2021|Categories: Uncategorized|

Predictions for Asia’s Videogame Market in 2021

February 2021 will mark the 19th year of Niko's research, analysis and insights on the videogame markets of Asia. Our first study on China’s games market was published in 2002. Since then, our coverage has expanded to: Mainland China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. Niko analysts are dedicated [...]

2021-01-19T08:42:24-08:00January 18th, 2021|Categories: Uncategorized|
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