The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]
Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]
China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]
Niko's China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, [...]
Epic v. Apple Sets the Stage for Developers Evaluating High Take Rates in China Apple charges a 30% fee on in app purchases that takes place in games distributed through its App Store, worldwide. Its China App Store is no exception. In 2020 Epic Games challenged this “standard” in an anti-trust case that has received wide [...]
For 19 years, we've offered insights on the videogame industry in Asia to our clients 11 markets, including China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. Our global team of analysts deliver the insights, data and analysis within products and services to clients who rely on us for high integrity [...]
February 2021 will mark the 19th year of Niko's research, analysis and insights on the videogame markets of Asia. Our first study on China’s games market was published in 2002. Since then, our coverage has expanded to: Mainland China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. Niko analysts are dedicated [...]
According to data from Sensor Tower, the top 30 Chinese mobile game publishers accounted for around 29% of global mobile game revenue in 2020. Tencent, NetEase, MiHoYo, Lilith Games and FunPlus were the top 5 grossing Chinese mobile game publishers during the month. Tencent remained at #1 due to the ongoing success of Honor of Kings [...]
CD Projekt Red, based in Warsaw, released Cyberpunk 2077 globally on December 10, 2020 across Steam, Epic Store, GOG, PlayStation and Xbox. The game has been hotly anticipated ever since it was first announced in 2012, and broke a number of launch records on Day 1. CD Projekt Red noted that the game had 8 million [...]
