24 03, 2020

Earnings roundup 2019

2020-03-24T18:25:40-07:00March 24th, 2020|Categories: Uncategorized|

2019 was a year of recovery and growth for Chinese game companies Niko Partners reported 2019 China game market revenue of $33.4 billion, up 7.4% YoY. 2019 was a year of recovery for the games industry in China, after a nine month freeze on new game licenses in 2018. Even with stricter regulations introduced, as covered [...]

23 03, 2020

China to crack down on non compliant games

2020-03-23T08:08:55-07:00March 23rd, 2020|Categories: Uncategorized|

In February 2020 we published Game regulations in China: everything you need to know as a comprehensive resource for our readers. With the majority of new regulations in place, our observation now is that China’s SAPP has shifted to enforcement, including potentially closing loopholes that have been around for years. We base our analysis on recent game [...]

12 03, 2020

First import games approved by China in 2020

2020-03-12T16:05:05-07:00March 12th, 2020|Categories: Uncategorized|

China’s regulators announced 2020’s first batch of imported games licenses on March 12, the first since November 25, 2019. In 2019 there were also no imported games licenses in January or February, however this could be purely coincidental. This batch has 27 titles, including 16 mobile games, 6 PC games and 5 console games, please see [...]

12 03, 2020


2020-03-12T13:23:05-07:00March 12th, 2020|Categories: Uncategorized|


23 02, 2020

China’s Changing Climate for Import Games

2020-02-23T16:47:40-08:00February 23rd, 2020|Categories: Uncategorized|

China has always been a hard market to crack for non-Chinese game companies. But the regulatory approval of games imported into China has started to improve, according to our latest market research report. We have tracked games licenses in China since 2009 and aggregated the data based on country of origin, genre, developer, domestic publisher, platform, [...]

11 02, 2020

Asia’s top news and trends in gaming and esports

2020-02-11T17:53:45-08:00February 11th, 2020|Categories: Uncategorized|

The below trends and news stories are excerpted from our Value Added News Analysis service from January 2020. Esports sponsorships We see more sponsorships deal from both endemic and non-endemic brands. Indonesia’s EVOS introduced AXIS (a multinational telecommunication company, subsidiary of Axiata) as their new sponsor Red Bull and regional bank CIMB separately held esports tournaments [...]

5 02, 2020

Gaming in China: Lunar New Year and the Coronavirus Outbreak

2020-02-05T12:09:39-08:00February 5th, 2020|Categories: Uncategorized|

The Lunar New Year holiday is when we see the highest demand for gaming in China annually. In the Year of the Rat we observe total spending, time spent in games and active users increased significantly across top games for the holiday week ending January 30th, compared to the first week of the holiday in 2019. [...]

14 01, 2020

Our Top Articles and Reports on the Asia Games Market for 2019

2020-01-14T12:34:40-08:00January 14th, 2020|Categories: Uncategorized|

Since 2002, Niko Partners been publishing reports, analysis, and articles about the games markets in China and Asia. We’ve put together this list of our most popular blog posts, analysis and reports of 2019, organized by topic. New Regulations China’s State Administration of Press and Publication resumed game approvals at the end of 2018 after a [...]

13 01, 2020

Niko’s 2020 predictions for the Asia games market

2020-01-13T17:32:06-08:00January 13th, 2020|Categories: Uncategorized|

Niko Partners has been studying the Asia games market since our first baseline study on China’s games market in 2002. Since then, our coverage has expanded to not only include mainland China, but also Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam in Southeast Asia, as well as Chinese Taipei, and more recently India, Japan, and South [...]

13 12, 2019

SEA Games Esports Recap

2019-12-13T08:47:02-08:00December 13th, 2019|Categories: Uncategorized|

Wednesday, December 11 marked the conclusion of the 30th biennial Southeast Asian (SEA) Games, held this year in Manila, Philippines. The competition is notable for including esports as a medal event. While this isn’t without some historical precedent, it is the first time esports has been included and awarded medals at a tournament of this scale. [...]