Uncategorized

23 02, 2020

China’s Changing Climate for Import Games

2020-02-23T16:47:40-08:00February 23rd, 2020|Categories: Uncategorized|

China has always been a hard market to crack for non-Chinese game companies. But the regulatory approval of games imported into China has started to improve, according to our latest market research report. We have tracked games licenses in China since 2009 and aggregated the data based on country of origin, genre, developer, domestic publisher, platform, [...]

11 02, 2020

Asia’s top news and trends in gaming and esports

2020-02-11T17:53:45-08:00February 11th, 2020|Categories: Uncategorized|

The below trends and news stories are excerpted from our Value Added News Analysis service from January 2020. Esports sponsorships We see more sponsorships deal from both endemic and non-endemic brands. Indonesia’s EVOS introduced AXIS (a multinational telecommunication company, subsidiary of Axiata) as their new sponsor Red Bull and regional bank CIMB separately held esports tournaments [...]

5 02, 2020

Gaming in China: Lunar New Year and the Coronavirus Outbreak

2020-02-05T12:09:39-08:00February 5th, 2020|Categories: Uncategorized|

The Lunar New Year holiday is when we see the highest demand for gaming in China annually. In the Year of the Rat we observe total spending, time spent in games and active users increased significantly across top games for the holiday week ending January 30th, compared to the first week of the holiday in 2019. [...]

14 01, 2020

Our Top Articles and Reports on the Asia Games Market for 2019

2020-01-14T12:34:40-08:00January 14th, 2020|Categories: Uncategorized|

Since 2002, Niko Partners been publishing reports, analysis, and articles about the games markets in China and Asia. We’ve put together this list of our most popular blog posts, analysis and reports of 2019, organized by topic. New Regulations China’s State Administration of Press and Publication resumed game approvals at the end of 2018 after a [...]

13 01, 2020

Niko’s 2020 predictions for the Asia games market

2020-01-13T17:32:06-08:00January 13th, 2020|Categories: Uncategorized|

Niko Partners has been studying the Asia games market since our first baseline study on China’s games market in 2002. Since then, our coverage has expanded to not only include mainland China, but also Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam in Southeast Asia, as well as Chinese Taipei, and more recently India, Japan, and South [...]

13 12, 2019

SEA Games Esports Recap

2019-12-13T08:47:02-08:00December 13th, 2019|Categories: Uncategorized|

Wednesday, December 11 marked the conclusion of the 30th biennial Southeast Asian (SEA) Games, held this year in Manila, Philippines. The competition is notable for including esports as a medal event. While this isn’t without some historical precedent, it is the first time esports has been included and awarded medals at a tournament of this scale. [...]

10 12, 2019

Niko Partners estimates Nintendo Switch sell through exceeds 50,000 units on launch day in China

2019-12-10T22:43:50-08:00December 10th, 2019|Categories: Uncategorized|

We estimate that more than 50,000 Nintendo Switch consoles (Tencent China Version) have been sold through to consumers in China on launch day according to data from online retailers and our market model. The official China version of the Nintendo Switch launched on December 10, 2019 for RMB 2,099 ($300). A demo version of New Super Mario [...]

5 12, 2019

Tencent to bring Nintendo Switch to China on December 10, 2019

2019-12-05T11:23:51-08:00December 5th, 2019|Categories: Uncategorized|

Tencent announced at a press conference on December 4, 2019 that it would launch the Nintendo Switch in China on December 10, 2019 for RMB 2,099 ($300). The console will come with a one-year warranty and a demo version of New Super Mario Bros. U Deluxe. The full version of the game will be available for [...]

25 11, 2019

Welcome Alexander Champlin, our new head of esports research

2019-11-25T10:02:49-08:00November 25th, 2019|Categories: Uncategorized|

Niko Partners welcomes Alexander Champlin as manager of esports research. Alex will be leading Niko’s current esports initiatives as well as developing new products and analysis for the esports market. As one of the leading minds in academia studying esports, Alexander received his PhD in Media Studies from UCSB where his doctoral work focused on media [...]

14 11, 2019

India Snapshot: Battle Royale games lead in fast growing market

2019-11-14T07:54:49-08:00November 14th, 2019|Categories: Uncategorized|

India’s mobile games industry has exploded over the past few years, driven by low cost smartphones, affordable 4G and free to play titles. The turning point was when a company called Reliance Jio offered to distribute 4G for free to all 52 million customers. Because of the strong uptick in mobile game usage in India, Niko [...]