Niko Partners has provided high integrity data, insights and analysis as local experts with global expertise for over 20 years. In 2025, Niko Partners continues to provide video game market analysis on five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore), South Asia (India) and MENA (Saudi Arabia, United Arab Emirates, and Egypt).
As we enter 2025, we’ve published a new Niko Knowledge Brief containing our predictions for 2025 including major trends to watch, our 2024 predictions accuracy, and our 2024 market model forecast accuracy. Niko Knowledge Briefs are a timely, relevant way to keep in touch with the latest shifts, trends, and analysis of the video game market. They are backed by the exclusive data we constantly update inside of NikoIQ, the most trusted knowledge base for video game market data in the world. To learn more, please click here.
Here’s a preview of the brief, with the full downloadable available below:
1. China’s video game market revenue will reach $50 billion
2. 2025 will be better than 2024 for the games markets in Asia & MENA
3. Over 1 billion gamers in Asia & MENA will watch gaming & esports content online
4. Game companies will shift back to geographic expansion
5. New regulations will further open walled gardens on mobile
6. Console gaming growth will surpass mobile and PC in 2025
7. Multiple large-scale games will offer Generative AI features for players
8. Platform holders will announce multiple new game development incubators
9. Game companies will build an ecosystem around their IPs in battle for player attention
10. Game consoles will be exempt from potential US tariffs on Chinese products
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Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
China’s video game market reached a new milestone in 2025, generating $51.8 billion in revenue, up 5.4% year-over-year and surpassing Learn more >
RPG titles dominated China’s livestreaming landscape in July 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >
Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >