Uncategorized

27 05, 2021

Niko Partners launches knowledge partnership with Hybrid.co.id

2021-05-27T13:09:44-07:00May 27th, 2021|Categories: Uncategorized|

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]

27 04, 2021

China’s new Game Evaluation and Rating Guidelines system

2021-04-27T08:44:01-07:00April 27th, 2021|Categories: Uncategorized|

The Publicity Department of the CPC Central Committee is piloting a new aspect of game licensing to add a Game Evaluation and Rating Guidelines system. The pilot system was announced March 15th and launched April 1, 2021. The new Game Evaluation and Rating Guidelines system is an addition to the existing process, which all games go through [...]

15 04, 2021

Asia’s Women Crack Esports’ Glass Ceiling

2021-04-16T12:01:02-07:00April 15th, 2021|Categories: Uncategorized|

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

8 04, 2021

The Top Steam games on Live Streaming Platforms in China

2021-04-08T14:18:40-07:00April 8th, 2021|Categories: Uncategorized|

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]

17 02, 2021

Reliance Jio Sets its Sights on India Mobile Gaming

2021-02-17T12:02:24-08:00February 17th, 2021|Categories: Uncategorized|

Reliance Jio has brought about a major digital transformation in India, including in the gaming and esports scene. The Indian telecommunication company launched in 2007 as Infotel Broadband Services Limited (IBSL). Reliance Industries bought a 95% stake in the company in 2010 and renamed it Reliance Jio Infocomm Ltd in 2013, popularly known as either Reliance [...]

9 02, 2021

China Government Grants Publishing Licenses to 33 Imported Games, including League of Legends: Wild Rift

2021-02-09T18:29:53-08:00February 9th, 2021|Categories: Uncategorized|

China’s National Press and Publication Administration (NPPA), the regulatory body governing China’s video games market, announced publishing licenses for 33 imported (foreign) games on February 9, 2021. All games published in China must first be granted the ISBN publishing license. In 2020 the first import list was announced in March, so the February issue is a [...]

9 02, 2021

January’s top streaming games in China

2021-02-09T10:54:55-08:00February 9th, 2021|Categories: Uncategorized|

Niko's China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms. Streaming video is one of the most important components of the gaming and esports industry. We track and analyze the three platforms to produce weekly market trends and game rankings including: heat index, streaming hours, unique streamers, total tips/gifts, fans per streamer, [...]

3 02, 2021

Take Rates in China – Will Quality Development Beat Out Traditional Distribution?

2021-02-04T13:01:48-08:00February 3rd, 2021|Categories: Uncategorized|

Epic v. Apple Sets the Stage for Developers Evaluating High Take Rates in China Apple charges a 30% fee on in app purchases that takes place in games distributed through its App Store, worldwide. Its China App Store is no exception. In 2020 Epic Games challenged this “standard” in an anti-trust case that has received wide [...]

20 01, 2021

Niko Partners – 19 Years of Powering Insights

2021-01-21T15:55:57-08:00January 20th, 2021|Categories: Uncategorized|

For 19 years, we've offered insights on the videogame industry in Asia to our clients 11 markets, including China, Chinese Taipei, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. Our global team of analysts deliver the insights, data and analysis within products and services to clients who rely on us for high integrity [...]