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Niko’s Game Industry Predictions for Asia and MENA Markets in 2023

As we start the new year, we celebrate 21 years of providing high integrity data, insights and analysis as local experts with global perspective. To kick things off, once again we provide a set of predictions for the video game industry across the 14 markets we cover: Mainland China, Japan, South Korea, Chinese Taipei, Indonesia, Malaysia, [...]

2023-01-03T07:29:37-08:00January 3rd, 2023|Categories: Uncategorized|

Peace through Intercultural Understanding: An Interview with Lisa Cosmas Hanson, Founder and President of Niko Partners

Women’s history month celebrates women’s vital role in making history, including in the gaming industry. Historically a male-dominated field, women have impacted the industry as founders, esports athletes, developers, content creators, and analysts. Inclusivity has been growing as a prominent issue in the gaming industry. In this article, we highlight Lisa’s endeavor in leading Niko Partners [...]

2022-03-31T07:48:58-07:00March 30th, 2022|Categories: Uncategorized|

Elden Ring a hit in China

Niko's China Games Streaming Tracker ranks more than 600 game titles in China based on 6 different metrics. It helps us, and our clients, identify games that are rising (or falling) quickly in the ranks. Elden Ring (From Software of Japan) has demonstrated strong popularity in the first week. Elden Ring ranked #3 on our Niko [...]

2022-03-08T10:31:12-08:00March 8th, 2022|Categories: Uncategorized|

Niko Partners Predictions for the 2022 Asia Games Market 

Niko analysts are dedicated every day to tracking and analyzing all aspects of video games, esports, and streaming in Asia. At the start of each year, we present our predictions for the video game industry in Asia. We have now expanded our coverage to include 14 markets in East Asia, Southeast Asia, Middle East North Africa (aka West Asia North Africa), and South [...]

2022-01-17T05:22:08-08:00January 17th, 2022|Categories: Uncategorized|

Thanks to Baparekraf Game Prime 2021 for another successful event!

Indonesia's largest game industry event in Indonesia, Baparekraf Games Prime 2021 Online was held from August 2-8, 2021. The annual event, held online due to the ongoing COVID-19 pandemic, was organized by the Ministry of Tourism and Creative Economy/Baparekraf, the Indonesian Game Association (AGI), and GGWP.ID. This year’s event, which carries the theme #MainGameLokal (play local [...]

2021-08-16T15:17:11-07:00August 16th, 2021|Categories: Uncategorized|

Asia’s “Lying Flat” Generation and How They Could Help to Grow the Region’s Games Market

In May 2021, after the Chinese government announced the Three-Child Policy aimed to encourage population growth, a segment of the Chinese youth responded in social media by mentioning that they are part of the 躺平 (tang ping, lit. “lying flat” or “lying down”) generation. The term is generally shunned and criticized due to its defeatist undertone, [...]

2021-07-08T15:57:54-07:00July 8th, 2021|Categories: Uncategorized|

Increased investment in content to drive console market growth in China

Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. [...]

2021-07-06T10:37:54-07:00July 6th, 2021|Categories: Uncategorized|

Niko Partners launches knowledge partnership with Hybrid.co.id

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have [...]

2021-05-27T13:09:44-07:00May 27th, 2021|Categories: Uncategorized|

Asia’s Women Crack Esports’ Glass Ceiling

The gaming market has grown exponentially in recent years, with Asia at the center. Asia’s gaming audience is increasingly diverse—although men still outnumber women in many gaming segments, the gap is quickly narrowing. Year over year growth rates of female gamers significantly outpace average growth rates for all gamers. In 2020, the growth rate for female [...]

2021-04-16T12:01:02-07:00April 15th, 2021|Categories: Uncategorized|

The Top Steam games on Live Streaming Platforms in China

Niko’s China Games Streaming Tracker tracks streaming and viewing on China’s largest game streaming platforms, DouYu, Huya and Bilibili. Streaming video is one of the most important components of the gaming and esports industry. The Tracker enables you to track, analyze data at your convenience. We also provide Niko analysis on daily, weekly and monthly market trends and [...]

2021-04-08T14:18:40-07:00April 8th, 2021|Categories: Uncategorized|
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