Uncategorized

17 06, 2019

E3 2019: Content, Cloud and Competition

2019-06-17T20:20:38-07:00June 17th, 2019|Categories: Uncategorized|

Niko Partners attended E3 again this year to discover the latest and greatest gaming products and trends for this year and beyond. One of the highlights was catching a glimpse of Shigeru Miyamoto, the legendary Nintendo creative force. Nintendo’s recent announcement of plans to launch Switch in China was exciting, and seeing him in person was [...]

17 06, 2019

Tencent Games Strategy 2019 – a free report

2019-08-26T09:20:42-07:00June 17th, 2019|Categories: Uncategorized|

Tencent is a Chinese technology conglomerate founded in 1998. It is one of the top 10 public corporations globally, by market cap, and is one of the world’s largest venture capital and investment firms. Tencent’s success is at least partially attributable to WeChat and QQ, which are two of the largest social messaging platforms globally (despite [...]

17 06, 2019

NetEase Games Strategy 2019 – a free report

2019-06-17T17:38:46-07:00June 17th, 2019|Categories: Uncategorized|

NetEase is a Chinese internet technology company that provides online services across content, community, communication and commerce. It is the 2nd largest gaming company in China, by revenue, and the 5th largest game publisher in the world. NetEase is known for its high quality self-developed IP and for localizing hit foreign games from Blizzard (NetEase and [...]

8 05, 2019

Tencent stops operating PUBG Mobile in China, launches Game for Peace

2019-05-15T08:38:03-07:00May 8th, 2019|Categories: Uncategorized|

Tencent has officially stopped operating PUBG Mobile: Exciting Battleground and PUBG Mobile: Full Ahead in China, and is prompting the 150 million monthly active PUBG Mobile users to download a newly launched self-developed battle royale title, very similar to PUBG, called Game for Peace, which received a license in April and hence can be monetised immediately. [...]

9 04, 2019

Garena World 2019

2019-04-09T17:36:46-07:00April 9th, 2019|Categories: Uncategorized|

Niko Partners, which opened our SEA headquarters in Bangkok in 2018, was invited again to participate in Garena World 2019, the region's largest esports tournament. This year, Niko was represented at the event by Darang Candra, Niko's analyst and multi-country manager, who is based in the region. He provides some takeaways and interesting information from Garena [...]

13 03, 2019

Sony’s China Hero Project shines a positive light on console gaming

2019-03-13T13:28:42-07:00March 13th, 2019|Categories: Uncategorized|

China’s market for game consoles is often overlooked because the revenue is much lower than the other key segments of PC online gaming and mobile gaming. However, the console and TV-based games market in China is now worth over $750 million annually, and is set to exceed $1 billion by 2021. Whilst the growth in consoles [...]

25 02, 2019

Apex Legends in China

2019-02-25T09:42:49-08:00February 25th, 2019|Categories: Uncategorized|

Apex Legends is EA’s new battle royale title that has become a global phenomenon seemingly overnight. EA skipped the traditional marketing cycle for Apex Legends, instead opting to announce and release the game on the same day. For any publisher this would be considered as very risky, but in this case the surprise launch was quite [...]

22 02, 2019

2019 Predictions for the Asia Games Market

2019-02-22T19:01:50-08:00February 22nd, 2019|Categories: Uncategorized|

Originally published at GameDaily.biz In celebration of 17 years of delivering market intelligence on the Chinese and Greater Southeast Asian digital games industry, we’ve put together 17 predictions for the industry in 2019. You can also check up on how we did with our predictions for 2018 here. 1. China and Greater Southeast Asia (GSEA) will be [...]

18 02, 2019

Tencent’s Live Streaming Notice

2019-02-18T17:59:00-08:00February 18th, 2019|Categories: Uncategorized|

Tencent Games announced a plan to standardise the behaviour of anchors on live streaming platforms. The move comes after regulators have intensified supervision of the live streaming industry in the past year. As an online games operator, Tencent is assuming responsibility for the game content and responsibility for the anchors’ compliance in promoting the game on [...]