The Game Show & Trade, All-Round event, popularly known as G-Star is South Korea’s premier annual games conference that has been held annually since 2005. This year’s G-Star theme was “Expand Your Horizons.” The event was organized by the Korea Association of Game Industry (K-GAMES), co-managed by the G-STAR Organizing Committee and Busan IT Industry [...]
The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed to the pandemic. The Games’ Director explained, "This is the first Asian Games after the COVID-19 pandemic, so it will play a unique, inspiring and important role for the Asian people." It was an exciting Games, [...]
The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events this year to present our research, engage with [...]
This insights article is written by Niko Partners in conjunction with gamescom asia. Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]
China bans fundraising through ICOs China has banned and made illegal the practice of raising funds through digital token based initial coin offerings (ICO). The rise of cryptocurrencies has led to $2.2 billion having been raised through ICOs this year alone. Chinese regulators have described initial coin offerings as “a form of unapproved illegal public financing” [...]
We’re pleased to announce our partnership with Sensor Tower, a leading app data provider whose estimates are trusted by the world’s top grossing mobile game publishers. We’ve already incorporated Sensor Tower’s data as one of our sources for our newly released China Digital Games Market Data Report, which provides a comprehensive market model and 5-year forecast by [...]
A notable trend in China’s digital games market is successful PC to mobile game adaptations. What we have seen is that hardcore PC-based MMORPGs, for the most part, have been relaunched as mobile games, and this is a trend that is relevant in 2017. Most of the Top 10 grossing mobile games on the iOS chart [...]
Tencent has launched its biggest esports competition for Honor of Kings in 2017, the King Pro League. The 2017 season follows in the footsteps of the 2016 season which was watched by more than 70 million people. Tencent is aiming to build a better esports ecosystem allowing for more teams, more players, increased marketing, celebrity hosts [...]
