Why Niko Partners?
High-level data from online searches or global research firms that inflate their data may be good enough for some video game companies. But if you’re serious, you need accurate, timely data that leads to better business decisions. You need Niko Partners. Our local, native-language speaking analysts get to the truth using a myriad of tools and hard work – focused on the fastest growing video game markets on the planet.
Using our 20+ years of experience and our local, native-language speaking analysts, we cover video game and esports markets from Japan through Saudi Arabia, with 12 other markets in-between. Soon we will add surrounding markets north and south to our syndicated research coverage. We can also cover all markets on a custom research basis.
The heart of our market intelligence and insights has served the most successful game developers and publishers on the planet. These companies need more than a high-level overview – they lean into our unique approach that leverages on-the-ground local expertise to unlock deeper insights they need to make the best business decisions.
Selected Game Developer & Publisher Customers
Featured Case Studies
| Company | Problem | Solution | Results |
|---|---|---|---|
Iconic Game Developer |
The company needed to understand the perception, revenue, popularity, and gamer behavior of a specific game and copycat games in China. | Primary data and information collection in China including surveys in tier 1-4 cities, along with deep research into copycat games. | Niko provided a detailed 360º view of the title and landscape in China. We projected the number of active gamers playing legitimate and copycat versions of the game as well as intelligence on brand awareness, perception, gamer behavior, spending, monetization, and much more. |
AAA Game Publisher |
The client needed need to better understand how AAA titles succeed in being awarded an ISBN game license in China. | Leveraging in-house data derived from existing Niko Partners research, we added insights about the AAA games market in China. | Niko delivered a comprehensive list of all AAA title that have attempted entry to China, including PC, mobile, and console games. The list included critical information the game title, developer, country of origin, genre, announcement dates, and other meaningful dates. We also delivered analysis on the outcome of each decision to grant an ISBN or not for each title. |
Content Publisher |
Validate a new, sports-oriented short-video streaming platform mobile app in China with Chinese users and aid in recruiting new users. | Niko Partners conducted design testing and usage analysis with 1,000 mobile gamers in China. User interactions were observed, which was then followed up with a survey and a moderated group discussion. Later, analytics were pulled directly from the downloaded app that gave detailed insight into usage metrics. | The publisher was able to validate the demand for the video app for a specialized group of sports fans. They were also able to determine what users would spend, and their preferences for look, feel, and functionality. |
Relevant Products
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Custom Consulting
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other companies looking to invest in these markets. We offer three types of custom consulting that leverage our unique local resources to see more than the big picture and get to the heart of complex video gaming and esports markets.
Value-Added News Analysis
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other The news, analysis, and context you need on game titles, companies, M&A, regulations, and infrastructure. Niko’s Value-Added News Analysis (VANA) is a news and insights briefing available for NikoIQ subscribers. We do the heavy lifting to sift through all the important gaming news of the week and deliver the most important information and our analysis.
Relevant Products
NikoIQ
NikoIQ is a one-stop, easy-to-use dashboard that instantly delivers the detailed data and insights needed to make the best business decisions for the China, East Asia, Southeast Asia, India, and MENA games markets.
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
The heart of our market intelligence and insights has served many of the largest, most successful hardware, component, and peripheral companies on the planet. These companies need more than a high-level overview – they lean into our unique approach that leverages on-the ground local expertise to unlock deeper insights they need to make the best business decisions.
Selected Hardware, Component & Peripherals Customers
Featured Case Studies
| Company | Problem | Solution | Results |
|---|---|---|---|
Gaming Peripheral Company |
The company needed to evaluate design prototypes with gamers in Asia during the pandemic when travel was not practical. | Niko conducted focus groups in China where gamers evaluated each physical prototype. Niko surveyed gamers to determine demographic data, gaming skill, peripheral ownership, usage behavior, brand preferences and more. | The client was able to make an informed decision on which of the prototypes would be most viable in the market. |
Company
Gaming Peripheral Company
Problem
The company needed to evaluate design prototypes with gamers in Asia during the pandemic when travel was not practical.
Solution
Niko conducted focus groups in China where gamers evaluated each physical prototype. Niko surveyed gamers to determine demographic data, gaming skill, peripheral ownership, usage behavior, brand preferences and more.
Results
The client was able to make an informed decision on which of the prototypes would be most viable in the market.
Relevant Products
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Custom Consulting
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other companies looking to invest in these markets. We offer three types of custom consulting that leverage our unique local resources to see more than the big picture and get to the heart of complex video gaming and esports markets.
Value-Added News Analysis
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other The news, analysis, and context you need on game titles, companies, M&A, regulations, and infrastructure. Niko’s Value-Added News Analysis (VANA) is a news and insights briefing available for NikoIQ subscribers. We do the heavy lifting to sift through all the important gaming news of the week and deliver the most important information and our analysis.
Relevant Products
NikoIQ
NikoIQ is a one-stop, easy-to-use dashboard that instantly delivers the detailed data and insights needed to make the best business decisions for the China, East Asia, Southeast Asia, India, and MENA games markets.
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Consumer brands, esports companies, and media outlets have relied on our in-depth market research and insights. These companies need more than a high-level overview – they lean into our unique approach that leverages on-the ground local expertise to unlock deeper insights they need to make the best business decisions.
Selected Brands, Esports & Media Customers
Featured Case Studies
| Company | Problem | Solution | Results |
|---|---|---|---|
Esports Agency |
The agency needed to select game titles for a high profile, multi-sport event where numerous countries were sending delegations. | Niko conducted detailed research to deliver a comprehensive view of multiple esports titles including active users, teams, top players and influencers, sales and downloads, streaming and live viewership, fans, languages, and much more by country and region. | Niko delivered a list of recommended titles that should be included in the competition, along with a report with an executive summary and analysis of each title. |
Company
Esports Agency
Problem
The agency needed to select game titles for a high profile, multi-sport event where numerous countries were sending delegations.
Solution
Niko conducted detailed research to deliver a comprehensive view of multiple esports titles including active users, teams, top players and influencers, sales and downloads, streaming and live viewership, fans, languages, and much more by country and region.
Results
Niko delivered a list of recommended titles that should be included in the competition, along with a report with an executive summary and analysis of each title.
Relevant Products
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Custom Consulting
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other companies looking to invest in these markets. We offer three types of custom consulting that leverage our unique local resources to see more than the big picture and get to the heart of complex video gaming and esports markets.
Value-Added News Analysis
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other The news, analysis, and context you need on game titles, companies, M&A, regulations, and infrastructure. Niko’s Value-Added News Analysis (VANA) is a news and insights briefing available for NikoIQ subscribers. We do the heavy lifting to sift through all the important gaming news of the week and deliver the most important information and our analysis.
Relevant Products
NikoIQ
NikoIQ is a one-stop, easy-to-use dashboard that instantly delivers the detailed data and insights needed to make the best business decisions for the China, East Asia, Southeast Asia, India, and MENA games markets.
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Investment firms and financial consultancies have relied on our in-depth market research and insights. These companies need more than a high-level overview – they lean into our unique approach that leverages on-the ground local expertise to unlock deeper insights they need to make successful investment decisions.
Selected Investor, Financial Clients
Featured Case Studies
| Company | Problem | Solution | Results |
|---|---|---|---|
Private Equity Firm |
The company needed to understand the China market opportunity for a PC gaming peripherals company in which they were planning a major investment. | Niko conducted an online survey of 2,000 gamers per designated screening criteria for the purpose of evaluating purchase and usage behavior of the gaming peripheral in question, as well as other gaming accessories. In addition, we conducted due diligence including research into industry regulations, financial reports, consumer sentiment, market trends, and more. | Niko was able to validate the demand for the gaming peripheral among PC gamers. We delivered a report on relevant industry regulations that would impact the company. We also produced intelligence on trends and new technologies in the market, their impact on the company and its products, competition, risk profile of key executives, financial reports, consumer feedback, and more. |
Company
Private Equity Firm
Problem
The company needed to understand the China market opportunity for a PC gaming peripherals company in which they were planning a major investment.
Solution
Niko conducted an online survey of 2,000 gamers per designated screening criteria for
the purpose of evaluating purchase and usage behavior of the gaming peripheral in question, as well as other gaming accessories. In addition, we conducted due diligence including research into industry regulations, financial reports, consumer sentiment, market trends, and more.
Results
Niko was able to validate the demand for the gaming peripheral among PC gamers. We delivered a report on relevant industry regulations that would impact the company. We also produced intelligence on trends and new technologies in the market, their impact on the company and its products, competition, risk profile of key executives, financial reports, consumer feedback, and more.
Relevant Products
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.
Custom Consulting
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other companies looking to invest in these markets. We offer three types of custom consulting that leverage our unique local resources to see more than the big picture and get to the heart of complex video gaming and esports markets.
Value-Added News Analysis
Our custom consulting is suitable for game developers and publishers, hardware and peripheral suppliers, or other The news, analysis, and context you need on game titles, companies, M&A, regulations, and infrastructure. Niko’s Value-Added News Analysis (VANA) is a news and insights briefing available for NikoIQ subscribers. We do the heavy lifting to sift through all the important gaming news of the week and deliver the most important information and our analysis.
Relevant Products
NikoIQ
NikoIQ is a one-stop, easy-to-use dashboard that instantly delivers the detailed data and insights needed to make the best business decisions for the China, East Asia, Southeast Asia, India, and MENA games markets.
China Games & Streaming Tracker
Updated every 24 hours, this interactive application presents streaming and viewing data on China’s largest live-streaming game platforms in multiple dimensions. Not available anywhere else, this data is perfect for companies looking to invest or compete in the lucrative Chinese market.