Tencent Games Strategy for 2018 – trends from the UP conference and a free report

Tencent held its annual UP conference on April 23^rd, 2018 in Beijing. The slogan for the conference was ‘With love We create’. The company announced a strong line up of games for 2017 as well as a number of new initiatives that Tencent plans to engage in this year. Tencent is now the largest games company in the world, generating annual revenues of RMB 118 billion ($18.7 billion) from its games across PC, Mobile and distribution platforms.

Tencent’s vision for games this year is to ‘explore more possibilities’ for games by creating more engaging games across a variety of genres and platforms. At the event, Tencent announced 26 brand new games across multiple genres such as RPG, Action, Simulation, Card, ACG, AR+LBS, Sandbox, serious games and battle royale.

Tencent is also continuing to focus on its pan entertainment strategy with co-operation across its digital businesses – Tencent Pictures, Tencent Animation, Tencent Literature, Tencent Esports and Tencent Games. We took a look at some of the big new announcements and trends from Tencent’s UP conference, including