southeast asia

2023 Game Changers: Top 5 Themes in Content Monetization

We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization and distribution strategy.  Check out these top themes from last year on this video infographics. For a much deeper dive, download our white paper, Access for All: Expanding Opportunities for Players and Publishers Worldwide.

MLBB M5 World Championship: Niko Analysts Unpacking a Historic Mobile Esports Milestone

Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]

Why game companies are localizing into Indonesian

When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]

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