ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28 – 31 2023 in Shanghai. Niko Partners has participated in ChinaJoy for all 20 years, beginning with the inaugural event in January 2004 in Beijing (which was postponed from summer 2003 due to an airborne virus), [...]

On July 12, 2023, Tencent and Riot Games finally launched the highly anticipated first-person shooter title, Valorant, in mainland China. The launch comes three years after the games international debut in June 2020, with the delay attributed to a long process for getting a Chinese license (ISBN) required for local operations. This game licensing process had [...]