This insights article is a collaboration between Niko Partners and gamescom asia.
Asian gamers have contributed to the massive growth of the global video games industry. Niko Partners estimates the total mobile and PC game revenue in Asia will reach US$82 billion in 2022, or 55% of the global games market, with at least 1.47 billion gamers in the region. Asia’s gigantic economies dominate: China, Japan, and South Korea, for example, while the six major countries of Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) represent 6% of Asia’s games revenue and 19% of Asia’s gamers.
Southeast Asian countries boast US $5 billion video game market size and 270 million gamers. With an estimated compound annual growth rate (CAGR) of 8.6% between 2020-2025 for video game revenue, Southeast Asia is one of the fastest growing games markets in the world. Supported by its young populace, rapidly rising economies, and upgraded infrastructure, the region provides promising ground for the games market to continue to thrive. Through our research, Niko also found that the majority of Southeast Asia’s gamers are playing games responsibly and contributed to the region’s share of the global games industry growth.
Niko is a knowledge partner of gamescom asia.
Download the guide and learn more about this important market: