Mobile gamers hit 119 million regionally, exceeding the number of online gamers

SAN JOSE, Calif. – December 4, 2014 – Niko Partners, the Leader in Asian Games Market Intelligence™, today announced the availability of its 2014 Southeast Asian Games Market Report and 5-year Forecast covering the dynamic region that includes the six countries of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam for 2013-2018e. Within the region, Indonesia, Thailand and Vietnam (ITV) have become the three most important countries for games revenue, yet each has its own drivers and inhibitors for growth. The report covers Niko’s market size and forecast for each country by gaming segment as well as gamer behavior, spending, regulations, leading online game companies with market share estimates by country, and leading game titles for PC and mobile. As part of the report, Niko partnered with App Annie to incorporate mobile game download and revenue data for each country for the App Store and Google Play.

Key takeaways from the report include:

  • Regional game operators and distributors are rising in importance, particularly Garena, OffGamers, Asiasoft (XBKK: AS) and MOL (NASDAQ: MOLG).
  • There are now more mobile gamers at 119 million than PC online gamers at 97 million in SEA, with much overlap.
  • Niko forecasts that Indonesia will have the fastest growth in revenue and Vietnam will have the fastest growth in the number of online gamers in our 5-year forecast period.
  • In sharp contrast to 2013, only 7% of the hardcore PC online gamers surveyed region-wide in 2014 say that they do not play mobile games, down from 25%.
  • “The Southeast Asian games market is often compared to that of China, and we can see that it is following behind China by a few years,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “Gamers in SEA embrace massively online battle arena (MOBA) games, shooters, and mobile games, just as they do in China. However, older Chinese gamers still embrace higher revenue generating MMORPGs, a segment that many SEA gamers shy away from. Therefore the challenge to developers is to compel an increase in the level of spending on the type of games for which Southeast Asians have shown enthusiasm.”

    Niko surveyed approximately 10,000 gamers, most of whom were young, male, hardcore enthusiasts who play client-based PC online games. The sample provided valuable insights into the most lucrative segment of online gamers. In addition, the methodology included interviews with executives at major Southeast Asian online games companies, payments companies, and more. The report provides market share estimates for online game operators in each country, and a list of their leading games.

    The data-intensive 88-slide report is available now for $6,000 (US). Visit or email


    Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Now in its 12th year of research and analysis, the firm conducts syndicated and custom research studies on Chinese gamers, Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s impressive markets.

    The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the game industry in Southeast Asia and China.

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    Lisa Cosmas Hanson
    Managing Partner
    Niko Partners