Sony Computer Entertainment will launch PS Vita TV in Asia soon, but has no current plans for Europe or North America. Andrew House, president and group CEO of SCE, says that the company has high expectations for all SCE products in China and is hopeful that the Chinese government will overturn the ban on consoles so they can launch PS4 there too. PS Vita TV has more than 1,300 games and sells for about $100. The target users are casual gamers, compared with the PS4 target users who are core gamers.
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Niko Partners has provided high integrity data, insights and analysis as local experts with global expertise for over 20 years. Learn more >
Sony’s PS5 Pro, a mid-generation upgrade to the PS5 priced at $699, builds on the company’s mid-generation refresh strategy first Learn more >