Single’s Day used to be the chagrin of Chinese adults who are still single, though the identification of November 11th as the day for singles is because it is 1 1 1 1 (all ones). Recently the day has turned into a shopping craze with promotions and chaos. As noted in the NY Times, Alibaba, China’s largest e-commerce company, processed $5.75 billion on Monday – the largest single day record on earth. In the first hour of the day 24% of the orders on TMall and other Alibaba e-commerce sites were initiated from smartphones. Xiaomi, the low-cost, high-profile smartphone company, sold more than 200,000 smartphones in less than 3 minutes according to a news item cited by Tech in Asia. The Chinese are embracing consumerism like never before.
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Niko Partners Vice President Xiaofeng Zeng reflected on his observations of ChinaJoy in this new blog post. Niko Partners has Learn more >
Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content. Niko Partners China Games & Learn more >
RPG titles dominated China’s livestreaming landscape in May 2026, standing out as some of the month’s most-watched content. Niko Partners Learn more >