Many Chinese PC online game operators have entered the mobile game platform and distribution segment in effort to boost their mobile games business in mainland China. Shanda had already announced that it would self-publish an in-house developed mobile game released this year, but this week the company also announced the launch of “G-Home”, a mobile game platform, along with 36 new mobile games in the pipeline. So far the mobile games space in China is dominated by far smaller companies than Shanda, with the exception of Tencent which has a strong mobile market share.