What are the optimal channels for promoting new games by region?

In this Niko Knowledge Brief, we offer a more detailed analysis of how various promotional channels vary across different regions in Asia. The ways in which gamers discover new PC and mobile games differ significantly from one market to another, highlighting the importance of tailored, region-specific strategies. In Southeast Asia, social media stands out as the primary way gamers find new titles. However, in more developed markets such as South Korea, Singapore, and Japan, its effectiveness as a discovery tool is notably lower. Meanwhile, gamers in mainland China have distinct habits when it comes to discovering new games.

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