Niko Partners launches knowledge partnership with Hybrid.co.id

Asia is home to the largest audience of esports players and fans in the world. Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have shaped esports around the world. Understanding the region is key to understanding the future of esports and gaming. Esports extends game lifespans, generates valuable content, ties in with branding and retail, promotes the livestreaming industry, and supports venues, tourism, and media productions, including online media.

To that end, we’re pleased to announce our knowledge partnership with Hybrid.co.id. Hybrid.co.id was created with a mission to contribute to the development of the esports ecosystem in Indonesia and Asia, covering the esports ecosystem, gaming industry, and gaming gadgets. Indonesia is athe biggest games and esports market in Southeast Asia, with the country being the home of more than 150 million gamers. Esports particularly popular in the Indonesia, having been acknowledged by the Indonesian National Sports Committee (KONI) as a competitive sport. Indonesian esports teams also have massive followings and interactions online, with top teams followed by millions of fans on social media. We look forward to collaborating with Hybrid.co.id to better understand the esports ecosystem in Indonesia.