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Thailand and Vietnam to lead the growth in mobile games revenue with more than 7% increase

SILICON VALLEY, Calif. – October 17, 2023 – Niko Partners, the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa, today announced the results of its latest findings on six Southeast Asia video game markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam (SEA-6). Niko forecasts that PC and mobile gaming will continue to have notable growth for the next 5 years in the SEA-6 market amid the slowing games industry due to post-pandemic normalcy and overall bearish economy.

Key takeaways from the six market reports include:

  • Niko Partners projects the SEA-6 PC and mobile game market will generate $5.8 billion in 2023, reaching $7.2 billion in 2027.
  • Games revenue continue to be dominated by the mobile games sector, with 66.4% of the region’s games revenue coming from mobile in 2023 and the share is expected to increase to almost 70% in 2027.
  • Indonesia leads the region’s gamer growth with more than 4% PC and mobile gamers growth expected over the next 5 years.
  • Thailand and Vietnam lead the mobile games revenue growth, with more than 7% growth over the next 5 years.
  • Singapore shows a particular growth for its mobile games’ revenue, surpassing more populous countries including Malaysia, Philippines, and Vietnam.

Other growth drivers include:

  • Esports remains a major driver for gaming in the region. Esports’ inclusion as a medal sport in the 19th Asian Games in Hangzhou, China, saw teams from SEA-6 countries’ all vying for the esports medals, with Thailand and Malaysia among the highest earners of esports medals in the event. SEA-6 esports market is estimated to generate $78.6 million in 2023.
  • Increased government support in SEA-6 to strengthen the local games industry and ecosystem through various initiatives, fundings, and regulatory updates.
  • SEA-6 sees continuous investments from global game companies, with new offices openings, collaborations, and gamers community outreach mark the importance of the region to the video game industry.

“As a mobile-first market with huge esports fanbase, Southeast Asia offers tremendous opportunities for global game companies. Their increased presence in the region showcases how promising the Southeast Asia market is,” said Lisa Hanson, CEO and President of Niko Partners. “As Southeast Asian countries are culturally diverse, it is crucial for companies to understand there is no uniformed approach and consider the uniqueness of each market.”

Each market report has 75+ slides and includes a comprehensive market model and 5-year forecast through 2027 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior. The methodology includes a survey of more than 2,400 gamers in the region. Contact us for more information on our methodology for our ongoing market intelligence services and reports.

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Niko Partners is the world’s leading market research firm covering video games and esports in Asia, the Middle East, and North Africa. Leveraging unmatched local expertise with a global perspective, Niko Partners delivers the most in-depth market intelligence on the world’s fastest-growing regions. With our deeper understanding of these markets, game developers, publishers, investors, and suppliers can make smarter business decisions with the utmost confidence. Our detailed reports, subscription insights, and custom consulting services dig into the details of nuanced, complex markets, empowering firms with a stake in the video game and esports ecosystems to make the right moves for their organizations. Coverage areas include East Asia (Japan, S. Korea, Chinese Taipei), China, Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), India, and MENA (Saudi Arabia, UAE, and Egypt in North Africa). The company is based in Silicon Valley, with offices in Shanghai, Bangkok, Jakarta, and London. Learn more at