Saudi Arabia’s games market reached $1 billion in 2021
SILICON VALLEY, Calif. – January 6, 2022 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced the release of their MENA (Middle East North Africa) Games Market Report. MENA has quickly emerged as a key growth region for the global video game industry, and this is the first major report covering the MENA region.
To provide a representative overview of Arabic speaking markets, the report focuses on what Niko calls the MENA-3: Saudi Arabia (KSA), the United Arab Emirates (UAE), and Egypt. The report includes a comprehensive market model and 5-year forecast through 2025 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behavior, with gamer behavior based off a survey of 3,000 gamers. Spotlights on the Gulf States, North Africa, and Jordan are also included.
Key takeaways from the reports include:
- MENA-3 games revenue was $1.76 billion in 2021, rising to $3.14 billion in 2025 at a 5-year CAGR of 13.8%.
- MENA-3 gamers reached 65.32 million in 2021, rising to 85.76 million in 2025.
- Saudi Arabia is the gaming powerhouse of Arabic speaking nations in MENA, balancing population size with high spending power yielding the highest revenue.
- The UAE is representative of smaller Gulf states. Arabic is the official language, yet the population is predominately expatriates.
- Egypt is an emerging games market with an active and competitive gaming community and MENA-3’s largest market by gamers.
- Growth will be driven by higher spending per user, additional government support across games and esports, and more gamers entering the market.
- Nearly half of the MENA population is under 25 years old and have grown up as digital natives with gaming playing a huge role in their entertainment.
- Governments in the region are supportive of the video game sector. Saudi Arabia and the UAE have introduced policies to encourage game localization, local game development, new studios and offices of international game companies, and hosting major esports tournaments.
Niko’s research methodology combines data from game developers and publishers, data from other sources such as retailers and app markets, our market model, and our gamer surveys. We also regularly interview executives at games and hardware companies as well as government officials. We leverage our own proprietary primary data combined with direct access to a panel of millions of consumers throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. Our analysts regularly conduct gamer surveys, interviews, and focus groups throughout the region.
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ABOUT NIKO PARTNERS
Niko Partners is the leading market research firm covering video games, esports, and streaming in Asia, the Middle East, and North Africa. With native speaking analysts in each of the countries covered, Niko delivers local expertise with a global perspective. Founded in 2002, the firm conducts syndicated and custom research studies on China, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea, India, Saudia Arabia, Egypt, and United Arab Emirates on the topics of online games, mobile games, consoles and console games, regulatory issues, piracy, development, online operators, distribution, internet cafes, retail and more. Niko Partners also offers consulting services including focus groups, partnership selection, IPO and market opportunity analysis, custom surveys in cities throughout China and the Asia Pacific region, and customized data analysis. The company is based in Silicon Valley with offices in Shanghai, Bangkok, Jakarta and London, and its clients include worldwide leaders in game software, hardware, and services, as well as consumer brands, investors, media companies, trade associations, and management consulting firms. www.nikopartners.com