Growth driven by esports, improved mobile internet speed, and increased gamer spending
SILICON VALLEY, Calif. – Nov 19, 2018 – Niko Partners, the leading market research firm covering the digital games markets in Asia, today announced the release of two new reports: Greater Southeast Asia Mobile Games Report and GSEA PC Online Games Report, both with market size and 5-year forecasts through 2022.
Key takeaways from the studies include:
• Macroeconomic drivers of games growth in GSEA are the increase in the number of internet users, growth in disposable income across the region, and improvements in the internet infrastructure, as well as widespread 4G networks soon to be updated to 5G. These along with support of governments lead to a prime growth environment in the region.
• With the growth in income we have seen a shift from low spend games to high spend games, and demand for hardcore and esports games that typically require higher spending than casual games.
• The mobile games market in GSEA is now comfortably larger than the PC games market and the gap will continue to widen as more mobile gamers enter the market.
• The countries poised for biggest growth in PC online gaming are Indonesia and Thailand. Vietnam and China Taiwan are the biggest now.
• Esports is the #1 driver for growth of PC gaming in the region, and is helping to build other industries as well, even tourism. Gamers are motivated by competition and completion, according to Niko segmentation analysis, which supports the demand for esports.
• Combined PC online and mobile games revenue is projected to grow from $4.4 billion in 2018 to $7.5 billion in 2022.
• The number of gamers in the region is projected to grow from 244 million in 2018 to 309 million in 2022.
• Total mobile game revenue is set to reach $2.36 billion, and PC online game revenue will reach $2 billion in 2018.
“The Greater Southeast Asia audience consumes esports the way western audiences consume major league sports,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “Improvements in internet infrastructure as well as disposable income, coupled with demand for esports games, tournaments, streaming, and more, have set the stage for continued growth in PC and mobile gaming in the next 5 years.”
Niko’s methodology included a survey more than 55,000 gamers in the region, interviews with numerous executives at major SEA companies, and trends analysis on key topics such as esports, leading games and game company market share estimates, lists of leading games, drivers and inhibitors for growth, regulations, user acquisition, games distribution, payments, and more. The two reports (PC online and mobile) each provide a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for mobile and PC online games. For more information visit:
ABOUT NIKO PARTNERS
Niko Partners is the leading market research firm covering the Asia games market. Founded in 2002, the firm conducts syndicated and custom research studies on China and Southeast Asia including online games, mobile games, consoles, Smart TV gaming, regulatory issues, piracy, development, online operators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, IPO and market opportunity analysis, custom surveys in cities throughout China and the AsiaPacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s impressive markets. The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, www.nikopartners.com all of whom have a vested interest in a thorough understanding of the games industry in Southeast Asia and China.
# # #
Contact: Lisa Cosmas Hanson, Managing Partner, Niko Partners