Share This Story, Choose Your Platfrom!

Game industry’s top academic and analyst joins the leading Asia games market research firm 

 SILICON VALLEY, Calif. – June 22, 2021 – Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia, today announced that Joost van Dreunen has joined the company as an advisor. 

Considered the top academic in the $160 billion video games industry, Joost van Dreunen teaches at the NYU Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously he was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen in 2018. Joost works as an advisory board member for a portfolio of both publicly traded firms and startups in gaming. He publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist. 

“Asia is easily the largest, fastest growing, and least understood games market in the world. By relying on in-depth primary consumer research and competitive business intelligence, Lisa and her team understand what moves the largest industry protagonists — Tencent, NetEase, Nintendo, and Sony — better than anyone else. Niko Partners is the gold standard in bringing transparency to this fascinating market and I’m excited to join the effort,” said Joost van Dreunen. 

“We have known Joost in the industry for more than 15 years, and collaborated with SuperData to combine our Asia markets expertise with their worldwide data,” said Lisa Hanson, founder and president of Niko Partners. “Joost is one of the most brilliant analysts in the games industry. We have long admired his integrity and vision, and we are thrilled that he will lend his experience to our fast growth mode.” 

For more information visit: 



Niko Partners is the leading market research firm covering video games, esports, and streaming in Asia. Founded in 2002, the firm conducts syndicated and custom research studies on China, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, South Korea, and India on the topics of online games, mobile games, consoles and console games, regulatory issues, piracy, development, online operators, distribution, internet cafes, retail and more. Niko Partners also offers consulting services including focus groups, partnership selection, IPO and market opportunity analysis, custom surveys in cities throughout China and the Asia Pacific region, and customized data analysis. The company is based in Silicon Valley with offices in Shanghai, Bangkok, Jakarta and London, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the region.